The Lowdown Show - By ADVrider

The Real Reason That Damon's Electric Motorcycle Business Failed

On episode 122 of the Lowdown Radio Show the topic is the star-crossed Damon HyperSport, the motorcycle that promised 200 horsepower, 200 miles-per-hour, and a 200 mile range from its electric propulsion system. 200/200/200. Catchy and easy to remember. And, seemingly, irresistible for investors, who poured tens of millions of dollars into the Vancouver startup. A startup that has now gone bust without having produced a single motorcycle. Michael Uhlarik did two stints at Damon and he’s here to share his experiences on how, and how not, to design a motorcycle company. For more lowdown on the inside of the motorcycle business, find Michael at motorcycleinsider.substack.com. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Don't Make The Mistake Of Getting The Wrong Gear

On episode 121 of The Lowdown Radio Show Oregonian Brian Price joins Neil to talk all-things riding gear. Price, easily the biggest riding gear nerd we've ever met, has elevated choosing gear for motorcycling to far more than just grabbing a jacket from the closest on the way out the door. At least it should be more than that, according to Price, who has spent much of his professional life—he’s also an online gear retailer—musing about the helmets on our heads and the gloves on our hands. If you’ve ever wondered about neck braces or airbags or the boots on our feet—boots, incidentally, are Price’s obsession—it's a conversation that will, hopefully, prompt you to think far more critically about what’s saving your skin.   Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

California Dreaming: Here's What's Coming Next For The Motorcycle World

Wonder where all the young riders have gone? Well, the ones in California that aren’t riding electric Surrons and the like are riding ratty old choppers and Triumph Desert Sleds. Episode 120 of The Lowdown Radio Show features Nathanial Ramirez, a young Mexican-American enthusiast whose tasteful films document the west coast scene. Ramirez tells us about his influences—Spaghetti Westerns among them—and why any motorcycle over 10 grand is, to many his age, irrelevant. We’re going to be featuring video clips from his Motorcycle Archives project so, if you can, head over to YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Future Of Print Magazines: What Happens When The Game Changes?

Word leaked out this month that the parent company for Cycle World—formerly the magazine and latterly the website—has pulled the plug on the publication. Not so many years ago this would have been unimaginable. At its height, Cycle World had 300,000 subscribers and was the main conduit for OEMs to reach enthusiasts in the most lucrative motorcycle market in the world. And now, seemingly, it’s all come to an end. Joining Neil to talk magazines and shifting markets are Motorcycle Global’s Michael Uhlarik and ADVRider.com managing editor Zac Kurylyk. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

When A Motorcycle Manufacturer Gets Stuck In The Past

Some brands of motorcycle--we know who you are--can't stop going on (and on) about their past. Kind of like the neighbor who can't believe a gallon of gas isn't 35 cents anymore. But is clinging to the mythology of past successes healthy for the future of a brand, as marketers would lead you to believe? Or is a backward view unhealthy for both the manufacturer and its true believers. Think of it this way: the brand with the greatest legacy of all, be it Grand Prix wins or iconic models or the way it revolutionized motorcycling itself is a brand we don’t think of as having any legacy at all: Honda. Manufacturers who can’t seem to address modernity lean on legacy like it’s a walker to keep them from falling over. Motorcycle Global’s Michael Uhlarik weighs in on the perils of clinging too tightly to what once was. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]