The Lowdown Show - By ADVrider

California Dreaming: Here's What's Coming Next For The Motorcycle World

Wonder where all the young riders have gone? Well, the ones in California that aren’t riding electric Surrons and the like are riding ratty old choppers and Triumph Desert Sleds. Episode 120 of The Lowdown Radio Show features Nathanial Ramirez, a young Mexican-American enthusiast whose tasteful films document the west coast scene. Ramirez tells us about his influences—Spaghetti Westerns among them—and why any motorcycle over 10 grand is, to many his age, irrelevant. We’re going to be featuring video clips from his Motorcycle Archives project so, if you can, head over to YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Future Of Print Magazines: What Happens When The Game Changes?

Word leaked out this month that the parent company for Cycle World—formerly the magazine and latterly the website—has pulled the plug on the publication. Not so many years ago this would have been unimaginable. At its height, Cycle World had 300,000 subscribers and was the main conduit for OEMs to reach enthusiasts in the most lucrative motorcycle market in the world. And now, seemingly, it’s all come to an end. Joining Neil to talk magazines and shifting markets are Motorcycle Global’s Michael Uhlarik and ADVRider.com managing editor Zac Kurylyk. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

When A Motorcycle Manufacturer Gets Stuck In The Past

Some brands of motorcycle--we know who you are--can't stop going on (and on) about their past. Kind of like the neighbor who can't believe a gallon of gas isn't 35 cents anymore. But is clinging to the mythology of past successes healthy for the future of a brand, as marketers would lead you to believe? Or is a backward view unhealthy for both the manufacturer and its true believers. Think of it this way: the brand with the greatest legacy of all, be it Grand Prix wins or iconic models or the way it revolutionized motorcycling itself is a brand we don’t think of as having any legacy at all: Honda. Manufacturers who can’t seem to address modernity lean on legacy like it’s a walker to keep them from falling over. Motorcycle Global’s Michael Uhlarik weighs in on the perils of clinging too tightly to what once was. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Do Test Stories Still Matter To Riders?

On The Lowdown Radio Show episode 117 managing editor Zac Kurylyk joins Neil Graham to talk about the ins and outs of motorcycle reviewing. We want to know what matters to you. Do reviews influence your decisions? If so, how and why? What’s important to you? Range? Seat height? Tread depth? And what is it that reviewers always miss? Vibration? Buffeting? Engine sound quality? Or do you just think that we constantly suck up to manufacturers for the chance to ride the latest and greatest? Let us know what you want to know Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How To Build A Better Bike Show In The 2020s

Two things you’re likely to find at a motorcycle event are bad food and bad music--is it really necessary in this short life to hear another cover of Highway to Hell? There’s a man up here in the northeast who’s attempting to change all that. The Moto Craft fest has morphed from a big city event to a country shindig. Think Born Free with fewer choppers and Panheads Forever tattoos. Alex de Cartier joins the show to talk about the shortcomings of traditional shows, the pitfalls of staging an in-the-flesh event in a virtual world, and why live music at a motorcycle event doesn’t have to suck. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]