The Master Marketer Show

Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event

In-person events are making a comeback! Join us as we explore how Adam Beck and his team  at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality.  Learn key insights on event strategy, including: - How to determine there is demand and find the right audience for your event idea - Tips for starting small by piggybacking onto established industry conferences  - The step-by-step process for organizing speakers, venue, promotion across virtual and print channels - Measuring success via website traffic, customer feedback, and revenue impact Whether you're looking to organize your first ever event or make an existing one even better, this episode will give you the tools, mindsets, and skill sets needed to create an incredibly valuable in-person experience. #B2BMarketingLeaders #EventMarketing #BusinessGrowth

Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services Firms

In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerful narrative can help drive personal and business connections effectively. "You're just sharing to start a conversation around," Kacy Maxwell instills the idea of using LinkedIn more as a platform for meaningful conversations rather than just for promoting one's brand or services. What else is in it for you?  - How can transforming LinkedIn activity into a conversation foster a more genuine and engaging presence?  - What are the common mistakes and strategies to enhance one's LinkedIn presence?  - Why is it important to have a strong point of view while avoiding grandiose claims?  - What is the framework implemented by the Provisions Group to assess their team members' strengths, expertise, and personality traits?  - How can one leverage LinkedIn for effective lead generation?  Delve into these questions and more about digital marketing and content strategies with the Master Marketer Show.

Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing

Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core strategies, cultivating a positive internal culture, and the influence of brands as cultural signifiers. Don't miss this enlightening conversation with Dr. Marcus Collins, where mindset, skill sets, and tool sets converge for B2B marketing success.

Ep. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B Marketing

In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!

Ep. 47 Travis Bradshaw - Aligning with Finance to Prove and Improve ROI

In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with revenue and finance teams, adopting a business-minded approach, leveraging data and AI tools to maximize resources, and staying nimble to changing business landscapes. Tune in for actionable insights on positioning marketing as a revenue driver.