The Modern Digital Agent

Dominate Your Market with Real Estate Postcards

Have you considered a real estate mailer option for your real estate business? Not sure exactly what to send? Have you heard about the postcards option? Real estate postcards are an extremely effective means of marketing and lead generation for a real estate agent. Postcards can make a meaningful introduction, turn cold leads warm, advertise properties, invite residents in your area to open houses, and build rapport with your sphere of influence. But the right design is critical. Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, Co-Founder of The Modern Digital Agent. In this week’s episode, I will tell you how you can use postcards to generate leads for your real estate business and share what a real estate postcard needs to have to be effective. I will touch on such topics as: * Getting data from the MLS database or tax system. * Using real estate postcards to get listings. * How you can make $82,000 a year from a postcard campaign. * Why every real estate agent has to be actively involved in their community. * Marketing is all about attraction and if you do the correct thing you’ll have more business than you’ll know what to do with. P.S. Subscribe, rate, and review Here [https://podcasts.apple.com/us/podcast/the-modern-digital-agent/id1579960623].  Additional Resources:       Reach out to us:  Socials:  Instagram: @coachdwayneroberts [https://www.instagram.com/coachdwayneroberts/] Facebook Group: Marketing, Conversion & Leads For Real Estate Agents  [https://www.facebook.com/groups/marketingandconversion] To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/ [https://moderndigitalagent.com/]

How to Generate Divorce Leads

What is a divorce lead? Can divorce leads provide me with consistent deals? How do I generate divorce leads?  Nearly half of all marriages in the US will end in divorce. While that’s a sad reality, divorces create situations where a diplomatic real estate agent can turn a single lead into three transactions. Usually, divorcing couples are focused on selling their property quickly. Once they’ve done that, they need to buy or rent a new home.  Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, Founder of The Modern Digital Agent. In this week’s episode, I will tell you how you can expand your real estate business to include potential clients going through a divorce. There are a lot of ways to approach real estate divorce leads the wrong way and that’s the last thing you want to do as an agent. So stay tuned! I will touch on such topics as:  * How to niche down on some real estate listings. * Getting business in today’s market by looking different, acting different, and sounding different. * Why every agent must understand the psychology behind an internet lead. * Strategies for marketing to divorced couples to generate and convert more leads from divorcing clients. * Old-school marketing is not as effective as it used to be. * Writing your own paycheck by mastering how to attract buyers and sellers, and how to convert them. P.S. Subscribe, rate, and review Here [https://podcasts.apple.com/us/podcast/the-modern-digital-agent/id1579960623].  Additional Resources:       Reach out to us:  Socials:  Instagram: @coachdwayneroberts [https://www.instagram.com/coachdwayneroberts/] Facebook Group: Marketing, Conversion & Leads For Real Estate Agents  [https://www.facebook.com/groups/marketingandconversion] To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/ [https://moderndigitalagent.com/]

How to Discover Hidden Gems when There's a Shortage in Real Estate Inventory

What do you do when there’s demand, but no supply? How do you reach potential sellers to satisfy buyers facing an inventory shortage? It’s no secret that a more-than-robust real estate market can sometimes lag due to a lack of homes to buy. One way to navigate that could be to help sellers appreciate the benefits of a sellers’ market. It’s their chance to tap into the value of their home. If they’ve stayed put because of a loss of equity, they can cash in, move, upgrade to a new home, etc. Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I will share some simple steps you can take to discover 15 categories of potential new real estate inventory listings in any market. I will touch on such topics as:  * Why you have to be a problem solver. * How to navigate inventory shortages and make money. * Some of the reasons why sellers don’t want to sell their houses. * Having a specific marketing campaign to find potential sellers. * The significance of builders in the real estate economy. * One of the most significant contributors to real estate inventory problems. * HPR Lot Owners - Why you should target them. * Taking advantage of the opportunities in the commercial real estate space. * Networking and marketing yourself in military towns in advance. * Learning to listen for clues, look for properties, and identify great opportunities. P.S. Subscribe, rate, and review Here [https://podcasts.apple.com/us/podcast/the-modern-digital-agent/id1579960623].  Additional Resources:       Reach out to us:  Socials:  Instagram: @coachdwayneroberts [https://www.instagram.com/coachdwayneroberts/] Facebook Group: Marketing, Conversion & Leads For Real Estate Agents  [https://www.facebook.com/groups/marketingandconversion] To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/ [https://moderndigitalagent.com/]

The Power of Pipelines and Polls

How do you generate leads organically and convert them into actual solid real estate deals? Have you ever heard of buyer and seller polls? What about pipelines? Real estate lead generation is the life force behind a successful real estate business. Generating real estate leads can be done organically through family, friends, and networking or through paid means like lead generation services, advertising, and marketing. Ideally, using various real estate lead generation strategies simultaneously to capture leads ensures a steady stream of prospective new clients for your business. But what if you have a zero marketing budget? Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will talk about how to generate organic leads using pipelines and polls so you can have more closings than the average real estate agent. I will touch on such topics as:  * The number of annual closings the average agent across America has. * Real estate school only prepares you just enough to pass the test, not to thrive in the market. * Starting out your lead generation organically when you don’t have a marketing budget. * Change your focus from closing transactions to helping people and the money will come. * Why pipelines and polls are great for getting leads. * Creating effective buyer and seller polls and how to leverage the results. * Mindset Positioning for Real Estate Agents: Your Why has to be bigger than your Excuse. * Why you have to always understand that a NO is just closer to a YES. * A microwave success is not possible in the real estate business. P.S. Subscribe, rate, and review Here [https://podcasts.apple.com/us/podcast/the-modern-digital-agent/id1579960623].  Additional Resources:       Reach out to us:  Socials:  Instagram: @coachdwayneroberts [https://www.instagram.com/coachdwayneroberts/] Facebook Group: Marketing, Conversion & Leads For Real Estate Agents  [https://www.facebook.com/groups/marketingandconversion] To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/ [https://moderndigitalagent.com/]

Tips for Becoming the Go-To Real Estate Agent

How do I go from zero to hero with my real estate career? How do I become the neighborhood real estate agent, the go-to-agent? According to Realtor.com, approximately 88% of all home sellers and buyers work with a real estate agent at some point during the buying and selling process. It’s not a question of whether people need or want your services - statistics say they do. It’s a matter of getting your name in front of the people who want your help, and you have to find the most cost-effective way to achieve that.  When you effectively own a neighborhood, people come to know you as a trusted authority, and naturally seek you out when they’re ready to buy or sell a home. You’re not likely the only real estate agent who wants a piece of that neighborhood though, so you need to make sure you stand out from the others. Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I’ll walk you through detailed lead generation strategies that will help you achieve that, outline the tools you’ll need to get started, and make suggestions for where you’ll find the best marketing materials to dominate whatever neighborhood you’re targeting. I will touch on such topics as:  * Sustaining an average of $216,000 per year in commissions by ensuring you don’t lose listings.  * Why you might want to mail a shoe to your lead/potential client. * Referrals and repeat business will get you more than 50% of your business if you set it all up the right way. * Leveraging a method that can get you an extra $18,000 a year. * Putting in the work to make sure you get a consistent flow of referrals. * Niche Marketing: Marketing on purpose and for a purpose. * The postcard campaign that will make you $82,000 a year. * How to be actively involved in your community to build and foster good relationships that will naturally turn into solid business leads in future. P.S. Subscribe, rate, and review Here [https://podcasts.apple.com/us/podcast/the-modern-digital-agent/id1579960623].  Additional Resources:       Reach out to us:  Socials:  Instagram: @coachdwayneroberts [https://www.instagram.com/coachdwayneroberts/] Facebook Group: Marketing, Conversion & Leads For Real Estate Agents  [https://www.facebook.com/groups/marketingandconversion] To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/ [https://moderndigitalagent.com/]