The Performance Marketing Podcast

Ask Nick and Robin anything - Christmas Special 🎄

In our final episode of 2025, Seed gathered around the Christmas tree with mince pies, mulled wine, and one by one dropped the questions they’ve always wanted to ask Nick and Robin into a jar. They get their office icks off their chests, discuss Chelsea boots and Sambas a few times, and confess the haircuts they've always wanted to have but never dared. We're signing off for 2025, see you next year for more silly podcast episodes! Merry Christmas! 🎄 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How we drove 42% more bookings for the UK restaurant chain Giggling Squid 🦑

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you. For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Is a Digital Marketing Apprenticeship worth it?

What’s it really like to do a digital marketing apprenticeship, and how different is the experience in-house vs at an agency? In this episode of The Performance Marketing Podcast, Anna and Scarlet sit down to chat about their apprenticeships from two angles. Anna completed her digital marketing apprenticeship four years ago within an internal marketing department. Scarlet is currently mid-apprenticeship at Seed post Ancient History degree. If you’re curious about apprenticeships, or hiring for one, this is a fun and honest listen. 🌱 For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Is AI coming for our designers jobs? 👀

On this weeks episode of The Performance Marketing podcast, our social media specialist Marie chats to two of our designers Ally and Alicia about everyone’s favourite hot topic: AI. They talk about how it’s sneaking into their creative process, which tools actually make life easier, and whether they should be worried about being replaced by a robot any time soon. They also share their biggest icks when it comes to AI, compare some of the worst uses they’ve spotted, and debate if the future of design is collaboration… or competition. We promise not to talk about AI for at least a few more episodes now! For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

AI overviews & how these are changing organic visibility

In this deep-dive episode, 3 of our SEO Specialists, Tom, Nick and Adam explore how AI Overviews & Google’s latest AI-generated summaries are transforming the organic search landscape. They chat about tactical ways to stay visible, the technical signals AI overviews might be relying on, and how AI agents like ChatGPT and Google SGE are reshaping the way we think about visibility, authority, and intent. For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.