555. Smarter Podcast Marketing with AI and Social Media

555. Smarter Podcast Marketing with AI and Social Media

Great podcast marketing goes beyond publishing new episodes. The morning show cast and crew explore smarter podcast marketing, sharing practical strategies for using AI, creating content between episodes, and improving podcast discovery without sounding robotic. From social media workflows to sustainable growth tactics, the conversation is packed with actionable ideas to help you market your podcast more effectively. Learn how better prompts, smarter workflows, and authentic content can help you grow your audience while saving time. Episode Highlights: [02:37] Meet Eddie Garrison [05:54] AI Prompting and Content Repurposing [08:33] The Keyhole Content Strategy [11:29] AI Tags and How Algorithms Work [13:41] The Social Media Slop Problem [19:54] Pick the Right Platforms and Build Owned Media [24:34] Maintaining Your Brand Voice with AI [30:02] Focus on Hooks, Not Virality [33:23] Prompting AI from Podcast Transcripts [40:02] Using AI as a Coworker, Not a Replacement Links & Resources: Connect with Eddie Garrison: https://www.eddiegarrison.com/ [https://www.eddiegarrison.com/] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

554. Podcast News: AI Ad Blockers, Video Strategy & Discovery

The podcasting world never stands still, and neither do the challenges creators face. The morning show cast and crew discuss AI ad blockers, video strategy & discovery, and the real cost of video production as platforms continue to evolve. From monetization and sponsorships to smarter growth strategies, the conversation looks at what today's headlines mean for podcasters trying to build a sustainable show. Whether you're launching a new show or growing an existing one, these stories reveal where podcasting is headed next. Episode Highlights: [03:28] Active Podcast Stats [07:57] Watch vs. Listen Trends [12:23] Podcast Ad Blockers Explained [13:57] The Ad Blocking Debate [22:00] How Creators and Sponsors Are Responding [27:35] Finding Better-Fit Sponsors [33:14] Riverside Editor Changes [36:28] Netflix and Video Podcasts [40:03] The Press Releases Debate [49:44] The Real Cost of Video Podcasting Links & Resources: Community Meet-up for Women, Trans, and NonBinary Podcast Experts: https://www.eventbrite.com/e/community-meet-up-for-women-trans-and-non-binary-podcast-experts-tickets-1993847710174 [https://www.eventbrite.com/e/community-meet-up-for-women-trans-and-non-binary-podcast-experts-tickets-1993847710174]Empowered Podcasting 3 Tickets (Use coupon code EPCMARC20): https://empoweredpodcasting.com [https://w] Riverside's New Editor Walkthru (Free): https://riverside.com/webinars/the-new-riverside-editor-live-walkthrough [https://riverside.com/webinars/the-new-riverside-editor-live-walkthrough] Podcast Ad Blocker: https://www.adblockpodcast.com/ [https://www.adblockpodcast.com/] Nielsen’s Podcast Listen & Watch Report: https://www.nielsen.com/insights/2026/nielsens-podcast-listen-watch-report/ [https://www.nielsen.com/insights/2026/nielsens-podcast-listen-watch-report/] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

553. The Hardest Podcasting Decisions Explained

The hardest podcasting decisions rarely have a perfect answer, and that's exactly what makes them so valuable. The morning show cast and crew tackle common creator dilemmas, from audience growth and guest selection to monetization, consistency, and creative freedom, without hiding behind "it depends." Every choice comes with a trade-off, and this conversation helps you think through what matters most for your show. By the end, you'll have a clearer way to approach the podcasting decisions that shape your success over time. Episode Highlights: [03:21] Social Media Manager Search [07:26] In-Person vs. Remote Recording [14:23] Big Audience vs. High Engagement [22:54] Discovery vs. Retention [28:56] Discovery vs. Promotion [29:44] The Warm Leads Strategy [31:17] The Dream Guest Debate [34:10] Celebrity Guest Pitfalls [42:17] Money vs. Creative Control [47:05] Viral Hit vs. Slow, Sustainable Growth Links & Resources:Classic Conversations with Jeff Dwoskin: https://jeffisfunny.com/ [https://jeffisfunny.com/] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

552. Which Podcasting Best Practices Still Work?

Some podcasting habits have been around for years, but are they still helping your show today? In this episode, the morning show cast and crew debate which podcasting best practices still work, putting common habits like podcast intros, guest bios, ratings and reviews, and calls to action on trial. Instead of assuming the old rules still apply, the conversation looks at what actually connects with listeners and what may be worth rethinking. By the end, you may find yourself questioning a few of your own podcast routines and deciding what's worth keeping, changing, or leaving behind. Episode Highlights: [03:08] Game Rules Explained [06:13] The Traditional Intro Debate [12:21] Intro Length and Testing [18:30] Ratings and Reviews: Do They Still Matter? [31:51] Multiple CTAs Explained [35:48] Mentions vs. True Calls to Action [37:29] Research That Improves Conversion [38:38] CTA Delivery and Building Trust [45:09] Should You Read Guest Bios? [46:48] Better Guest Introductions [54:20] Why You Should Kill the "Tell Us About Yourself" Prompt Links & Resources: Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]

551. Jay Shetty’s $100M deal: What Can Podcasters Learn?

A $100M podcast deal is something most creators can only imagine, but the real value isn't just the number. In this episode, the morning show cast and crew break down what Jay Shetty’s $100M deal means for the future of podcasting and ask the bigger question: what can independent creators actually learn from it? We talk about platform exclusivity, ownership, discoverability, sponsorship trust, and why building a loyal audience gives you options long before a massive deal comes along. Whether you're just starting or growing your show, you'll walk away with practical lessons that go far beyond the headline. Episode Highlights: [01:49] AI Narration Blind Test [04:41] Results and Listener Reactions [07:19] What Makes Voices Feel Human [10:20] Active Podcast Stats Explained [15:21] Business Bite: The Reality of Ad Revenue [25:04] News Bites: New Podcast Rankings [26:22] Credibility Beyond Downloads [30:06] Why Video Podcasts Are Still a Small Minority [31:59] Podpage SEO Boost [35:58] Riverside Multi-Cam Update [40:31] Jay Shetty Deal Links & Resources: Marc's Podpage Affiliate Link: https://www.podcastingmorningshow.com/podpage [https://www.podcastingmorningshow.com/podpage] Ralph Estep Jr.'s take on why the podcast ad boom won't pay most podcasters:  https://www.contentcreatorsaccountant.com/blog/good-news-for-podcasting/ [https://www.contentcreatorsaccountant.com/blog/good-news-for-podcasting/] Riverside's In-Person Recording: https://riverside.com/use-cases/in-person [https://riverside.com/use-cases/in-person] Inquire to be an Empowered Podcasting Volunteer: https://empoweredpodcasting.com/contact-us [https://empoweredpodcasting.com/contact-us] See the EPC3 Schedule: https://empoweredpodcasting.com/schedule [https://empoweredpodcasting.com/schedule] AI vs. Human Study: https://www.spoken.press/edisonsurvey [https://www.spoken.press/edisonsurvey] Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight [https://podcastingmorningshow.com/spotlight] The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ [https://www.podcastingmorningshow.com] Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/ [https://www.podcastingmorningshow.com/joinus/] Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ [https://podcastingmorningshow.com/people] Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ [https://www.facebook.com/groups/empoweredpodcasting] Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall [https://calendly.com/ironickmedia/freestrategycall] Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ [https://podcastingmorningshow.com/eval] Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ [http://ironickmedia.com/]⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠ [http://contentcreatorsaccountant.com] Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ [https://www.podcastingmorningshow.com/contact] Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b [https://podmatch.com/hostdetailpreview/1729879899384520035bad21b]