The Pursuit Of Relevance

Ep #9: How To Break Free From eCommerce Marketplaces

Selling on an ecommerce marketplace that you don't own is risky business. Sure, you might be killing it on Etsy right now, but what if they redesign their search results page and change their search algorithm?

Ep #8: How To Increase Ecommerce Sales with Targeted Emails

Email marketing is one of the key drivers of ecommerce sales. But many businesses get it wrong. An effective ecommerce email marketing strategy aims at creating a relevant experience through the entire customer lifecycle.

Ep #7: How To Get More Product Reviews

Getting reviews from customers can seem like pulling teeth. You've gone the extra mile crafting accurate product descriptions, carefully packaging and shipping products and a little feedback would be nice, right? Of course you want to know if your customers are happy. But product reviews can also help increase sales and search engine traffic. In this 29 minute podcast, Beka Rice will teach you: 1:Why online reviews are so important. 2:The right way to ask and get customer reviews. 3:How to moderate negative reviews

Ep #6: How To Start A Customer Loyalty Program

Most customer loyalty programs fail because they push deep discounts and attract the wrong kind of buyers. If you’re ready to level up your ecommerce business, it might me time to start a customer loyalty program.

Ep #5: How To Maximize Results From Your Social Media Ecommerce Effort

Is social media sucking up all your time with nothing in return? Social media is a critical aspect of increasing your ecommerce site's online visibility. When used correctly, you can build meaningful relationships with customers and influences and build a legitimate brand that people prefer over big box retailers. I am not a social media expert, so I brought in one so we can learn from. David Amerland joins us to discuss social media for ecommerce.