The Visibility Standard

Side Hustle to Seven Figures: What They Don't Tell You About Making the Leap with Alex Rutkay

What if the most radical thing a founder could do right now is admit she's scared — and keep going anyway? In this episode, Jazzmyn sits down with Alexandra Rutkay, founder of City Mouse NYC, a brand she scaled to nearly seven figures while working full-time as a makeup artist on a TV show, raising a son, and navigating a cancer diagnosis. Alex is not the founder who went viral for quitting her corporate job at 27. She's the founder who kept showing up — through failed businesses, skeptical family members, and the very real fear that everything she'd built could disappear overnight. This conversation is a love letter to the women building in the margins of their lives — before the leap, during the plateau, and through every non-linear pivot in between. In this episode, we talk about: * Why Alex kept her day job and what finally made her decide it was time to leave * The emotional weight of being the breadwinner while betting on your own business * What it really looked like to build City Mouse across multiple failed product iterations * How a cancer diagnosis completely rewired Alex's relationship with time * The unspoken rule that kept her from pitching Mark Cuban — and what she did instead * Why "life is long" is the most powerful reframe for women who think they've missed their window * The identity shift that happens when you stop calling yourself a side hustler and start owning the founder title * How to stop giving your time away for free (even when you have it) Support the show [https://buymeacoffee.com/jproctorcon] If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

Brand Deals, Therapists Are Burntout AF, and Why the Therapist Facebook Groups Feel Like A Fever Dream with Carrie Jackson

Licensed therapist and ADHD content creator Carrie Jackson joins the show for one of those conversations that starts with Facebook group drama and ends with a full blueprint for what it means to be a therapist and a content creator — no apologies required. Carrie gets candid about why she thinks therapists in Facebook groups are secretly jealous of the ones showing up on TikTok and Instagram, why over 55% of therapists never finish licensure, and what it actually looks like to build a personal brand when your ethics professor told you not to even be on a dating app. We talk brand partnerships (and the hard nos — yes, including Better Help), what it really means to ask yourself "what if a client saw this?", and why marketing your private practice in 2025 looks nothing like it did three years ago. If you've been lurking in a Facebook group wondering if it's okay to just start — Carrie's message is clear: post it, treat it like an experiment, and stop waiting for permission. In this episode: * Why therapist Facebook groups can turn into toxic echo chambers * Brand deals, supplement nos, and how Carrie built her values compass * The wild stat about therapist burnout and career pivots * Balancing client caseloads, content creation, and ADHD * Why social media is no longer optional for private practice growth * The #1 piece of advice for therapists afraid to start creating Support the show [https://buymeacoffee.com/jproctorcon] If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

From the Other Woman to the Podcast Host: Nikki Corbett on Shame, Starting Over, and Showing Up

What happens when you stop hiding the parts of your story you're most ashamed of — and build an entire brand around them instead? That's exactly what Nikki Corbett did. Nikki is the host of The Scarlet Edit Podcast, a show that started with one woman sharing her experience as the other woman in a long-term affair — and has since evolved into a community-driven platform exploring non-traditional relationships, infidelity, shame, and the messy, beautiful process of starting over. What began as a deeply personal story has become a visibility engine for women who thought their past disqualified them from the life they actually want. In this episode, Nikki and Jazzmyn get into the real conversation behind the brand — the fear of being seen, the 90-day content challenge that forced her to show up anyway, a nomadic year of self-discovery across multiple countries, and the bathroom mirror moment in Greece that quietly changed everything. What We Cover: * How Nikki sat on her podcast idea for four years before finally launching — and why the timing ended up being exactly right * The evolution from Round Two to The Scarlet Edit and what prompted the full rebrand * Why she decided to open her show with four raw, vulnerable episodes about being the other woman — and how it built immediate audience trust * The 92-day content challenge she committed to in Q4 and what she learned about consistency, authenticity, and the videos that perform best * Her 15-month nomadic era: selling her house, packing two suitcases, and traveling internationally while still podcasting * The mirror moment in Greece where, for the first time, she looked at herself and said "I value myself" — and how that single shift rewired everything * Why infidelity content draws massive private engagement but minimal public comment — and what that tells us about shame and digital identity * Her new historical affairs series and the data point that stopped her cold: only 2% of affair-based relationships become long-term successes * How she protects her creative orbit and stops herself from putting other creators on pedestals * What she'd tell anyone sitting in the middle of a transition season with no clear vision of what's on the other side Support the show [https://buymeacoffee.com/jproctorcon] If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

The Burnout Expert Who Almost Quit: What Self-Trust Actually Looks Like When Everything Falls Apart with Ashley Stallings

What happens when the burnout expert nearly burns out herself? In this episode, Jazzmyn sits down with Ashley Stallings — nonprofit founder, forensic interviewer, burnout speaker, and creator of Audibly Ashley — for a raw, real conversation about what it actually takes to rebuild yourself while still running everything else. Ashley spent over a decade leading a child advocacy center, walking alongside children and families through some of the most traumatic moments of their lives. And behind the scenes? She had her resignation letter written. No backup plan. Just done. What pulled her back wasn't a strategy. It was systems — small, repeatable, unglamorous acts of self-care that became second nature. And now she's built a speaking and consulting brand around teaching other helping professionals how to do the same before they hit rock bottom. But the real conversation? It's about visibility. About what it means to step out from behind a title you've held for years and say, "This is me. This is what I've built. And yes, I'm worthy of being heard." In this episode, you'll hear: * Why burnout is a systems problem — not a willpower problem * What Ashley's nearly decade-long "founder syndrome" wake-up call taught her about identity and ownership * Why speaking in front of thousands felt easier than filming her first TikTok * How a single coaching exercise changed the way Ashley sees her own accomplishments * The 24-hour pity party rule she swears by after every rejection * What it means to learn self-trust in your personal life after mastering it professionally * How stepping into visibility forced Ashley to confront every voice that ever told her to stay small Support the show [https://buymeacoffee.com/jproctorcon] If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

From the 'All Our Parts' Vault: Unapologetically Vocal: Pivoting Your Platform Without Losing Yourself with Laura Caruso

> This conversation originally aired in 2025 when this show was called All Our Parts. As we step into The Visibility Standard era, I'm bringing back some of the conversations that shaped this space — and this one with Laura Caruso is exactly the kind of grounded, vocal, vision-forward conversation that fits the new standard. What does it look like to stay visible, vocal, and regulated in a world that feels like it's on fire? In this episode, Jazzmyn sits down with New York therapist and private practice owner Laura Caruso for an honest conversation about self-preservation in the current political climate, the cognitive dissonance of "business as usual" while the world shifts beneath us, and what it really takes to build influence without burning out. Laura shares how she pivoted her relationship-focused platform to include social issues, what the analytics actually revealed when she became unapologetically vocal, and why community is so much more than connection. Together, they unpack overstimulation and nervous system regulation (yes, including the anti-big-light movement), the difference between fearless and brave, healthy masking as a tool, and why women supporting women is a hard line, not a hashtag. If you've been feeling fatigued, overstimulated, or unsure how to stay engaged without losing yourself, this one is for you. Support the show [https://buymeacoffee.com/jproctorcon] If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]