The Web 3 Growth Podcast

Owen Managed $11 Billion in Gaming Ad Spend, and Why He's Building Infinigods in Web 3

Roll out the red carpet for Owen O'Donoghue, Chief Revenue Officer at Infinigods, who takes us on a thrilling ride through the evolution of blockchain gaming. His insights, honed from his time at Facebook where he played a vital role in propelling the growth of the gaming business, will leave you amazed and hungry for more.   We journey from the boom of CryptoKitties, to the rise of Axie Infinity, and the current generation of web 3 gaming being pioneered by Owen and his team.

The Future of Web3 Ads with Slise.xyz (Oleksii Sidorov)

We dive into the future of web 3 advertising as we sit down with Oleksii, the founder and CEO of Slice, a cutting-edge player in the Web3 advertising space.   Imagine a world where advertisers can connect directly with Web3 users through dApps, creating a more transparent, efficient, and personalized experience. Slice is making this possible, using wallet data over cookies and prioritizing quality over quantity. We peel back the layers on their innovative approach, discuss the core principles driving their mission, and get Oleksii's unique insights on the future of the Web3 ad market.  And to wrap it up, we open the floor for a deep-dive conversation on the mechanics of advertising in the Web3 space. Packed with valuable insights on optimizing advertising funnels, overcoming the challenges of conversion tracking, and the potential of integrating crypto into everyday life.

Mode Network: The first Growth Optimized L2 with James Ross

In this episode we welcome James Ross, the founder of Mode Network and former co-CEO of Hype.   James shares his journey from the London FinTech scene to the world of blockchain, with a focus on DeFi that was ignited by experiences with regulation hurdles.   His unique blend of traditional go-to-market strategies and on-chain data analysis brings a fresh approach to Web3 marketing.  James recounts the evolution of Hype, a leading Web3 marketing agency, which scaled from a team of 30 to 180 during the bull market. The discussion explores the distinct strategies that set Hype apart from its Web2 counterparts. You'll get a glimpse of the workings of a Web3 marketing agency, from innovative hiring practices to resource allocation during market shifts. James' insights into these strategies are sure to be a valuable lesson for marketing enthusiasts and budding entrepreneurs alike. The conversation then shifts to Mode Network's focus on incentivizing developers and aligning incentives to share the network's success with users. James delves into the security challenges and strategies employed to encourage growth, the potential of meme coins and NFTs on Mode, and the implementation of a referral network within the protocol. This insightful discussion offers a unique perspective on the evolution and future of Web3, making it a valuable listen for anyone intrigued by DeFi and blockchain technology.

Growing to 30k Subs with Web3Wesley: How to Build Crypto Gaming Audiences on YouTube

In this video we dive into how Web3Wesley grew his YouTube channel to 30k subs in the crypto gaming space, and how he got into crypto and Web3 Gaming  through Axie Infinity.   We dive deep into content marketing and how to grow an audience rapidly on YouTube. We also discuss his involvement with WolvesDAO, the leading gaming research DAO in web3.  Finally, our conversation takes a detour towards NFT Gaming in Japan and Asia. Wesley throws light on the public sentiment towards NFTs and crypto gaming in these regions while dissecting the dominance of mobile gaming, regulatory challenges, and the growing popularity of the Play-to-Earn model.

The Community Led Growth Playbook Broken Down by Justin Vogel (Co-founder of Safary)

In this first episode we interview Justin, the co-founder of Safary, a privacy focused alternative to Google Analytics for web 3.  We get personal with Justin, discussing his past experiences at an early-stage startup and a B2C labor marketplace called Wonolo that shaped his approach to marketing and community-building. In this episode we dive deep into web 3 marketing and how Justin grew Safary's extremely strong web 3 growth community.  He shares why he adds new people to the community in batches, and why he takes the time to onboard every new member personally.