Under The Hood X Le Studio

Marketing the Unfamiliar: Building Trust in Health Tech I Katherine Sakovich

37 min · 4 jun 2025
aflevering Marketing the Unfamiliar: Building Trust in Health Tech I Katherine Sakovich artwork

Beschrijving

In this episode, host Karine Sarkissian sits down with Katherine Sakovich, CMO at Mira Care, to talk about what it really takes to market a brand-new product in healthcare. Katherine shares how she helped turn a little-known fertility device into a trusted name in women’s health — all through a product-led approach, community building, and a deep focus on trust and education. If you're marketing in a regulated or complex space, her insights on early adoption, messaging, and customer behavior are a must-hear.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Under The Hood X Le Studio community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

59 afleveringen