VideoWeek

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising. Sampson discusses: - How Barb operates, including how measurement panels are created - The evolution of panel-based measurement - Solving the problem of zero-rated spots - What is ‘fit for TV’ in an age of high-quality user-generated content - Barb’s relationship with Origin, a measurement product created by ISBA - The challenges of companies "marking their own homework" when it comes to measurement

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations. Prasad also discusses:  - The brands that took centre stage at the Olympics - How sports sponsorships can go wrong for brands - Untapped opportunities for advertising at sports events - The extent to which programmatic has delivered on its promise

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: * The challenges and methodologies for measuring retail media * How effective closed-loop attribution really is * Retail media's role in the marketing mix * Implications of commerce media for the consumer * The future of privacy

In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses: * What clients are looking for right now * Bringing creative and media back together under one agency roof * How T&Pm is preparing for the AI age and the impact of AI on agencies * How clients view CTV today

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: * His entry point in media and advertising  * How the broadcasters dealt with the transition to digital * The rise of Netflix and its disruption to the industry * The Atmosphere business model and its approach to measurement * The challenges of straddling the line between OOH and CTV