Why Do I Keep Doing That?

Why Shame About Your Body Is Keeping You Stuck

If you’ve ever told yourself: “I’ll start tomorrow.” “I need to do better.” “Why can’t I just get it together?” …and then immediately felt bad about yourself… This episode is going to shift how you see that completely. Because the issue isn’t your lack of discipline. It’s not your habits. And it’s definitely not your body. It’s the pattern of shame. In this episode, we break down: * Why shame actually keeps you stuck (not motivated) * The hidden pattern behind “starting over tomorrow” * Why self-criticism creates resistance instead of results * The real reason you’re not following through * A simple way to interrupt the pattern immediately You don’t need more pressure. You don’t need more guilt. You need a different relationship with yourself. And that’s exactly what we’re starting here. 🔁  Ready to interrupt the pattern? If this episode hit and you can see yourself in this cycle, this is exactly the work I do with clients. 👉 Book a Pattern Interrupt Session: https://coach.brendaflorida.com/patterninterrupt 📣 Know someone who needs this? If this episode made you think of someone in your life, send it to them. Because most people don’t need more discipline— they need to understand the pattern that’s keeping them stuck.

Guilt isn't the REAL problem... It's the pattern

Most people think guilt means they’ve done something wrong. But what if guilt isn’t the problem… what if it’s the pattern that’s been running your life? In this episode, I break down how guilt quietly drives behaviors like: * saying yes when you mean no * over-explaining your decisions * over-giving in relationships, work, and everyday life * feeling responsible for how everyone else feels If you’ve ever told yourself you just need “better boundaries” or “more discipline,” this episode will shift how you see what’s really going on. Because those aren’t the problem. They’re the result of a deeper pattern. I’ll also give you a simple, practical tool you can start using immediately— and explain why it’s harder than it sounds when guilt is still running the show. If you’re ready to stop repeating this pattern and start making different choices in real time, this is exactly what we do in The Way Out session. 👉 Link to book your session: https://coach.brendaflorida.com/thewayout [https://coach.brendaflorida.com/thewayout]

Why awareness isn't enough!

You already know what the problem is. You’ve thought about it. Talked about it. Maybe even worked on it. So why do you keep doing the same thing. Because it’s not the problem — it’s the pattern.   In this episode, I break down why awareness alone doesn’t create change, and what actually does.   We’ll walk through: * Why surface-level problems keep repeating * How patterns like people-pleasing, overgiving, and avoidance actually work * The difference between knowing your pattern and interrupting it * What “traction” looks like in real life (with simple, usable examples)   This is where things start to shift — not with more insight, but with different action. If you’re tired of repeating the same cycles and ready to do something about it, this episode will show you where to start. 👉 Ready to identify your pattern and interrupt it in real time? Book The Way Out Session: https://coach.brendaflorida.com/thewayout

The Pressure Didn't Stay in California!

You’d think if you changed your environment, the pressure would go away. That if you slowed down, stepped back, or created more space in your life… you’d finally feel relief. But what if the pressure isn’t coming from your life? What if it’s coming from you? In this episode, I share what actually happened when I left California and moved to Playa del Carmen for six months—and why the pressure to perform followed me anyway. Because the truth is: It’s not the situation. It’s the pattern. We’ll break down: * Why pressure to perform isn’t your personality—it’s a pattern * How that pattern creates constant stress, even when nothing is wrong * The unconscious rule that keeps you stuck (“If I’m not producing, I’m not okay”) * Why surface-level fixes like boundaries and affirmations don’t actually solve it * What it really takes to interrupt the pattern at the root If you’ve ever felt like you can’t stop pushing, even when you want to… this episode will show you why. And more importantly—what to do about it. 🔑 Ready to break the pattern? If you’re tired of managing the pressure and ready to end it, book a Way Out Session. We’ll identify your specific pattern, interrupt it directly, and build a new response that actually holds. 👉 https://coach.brendaflorida.com/thewayout [https://coach.brendaflorida.com/thewayout] If this episode resonated, share it with someone who needs it—and don’t forget to follow the show so you don’t miss what’s next.

My business wasn't the problem. It was a pattern...

I didn’t move to Mexico for adventure. I moved because I was stuck—and nothing I was telling myself was working. At the time, I thought the problem was my business wasn’t growing the way I wanted it to… and I wasn’t making the kind of money I knew I was capable of. But here’s what didn’t make sense: * I was doing the work. * I was saying all the right things. * And nothing was changing. In this episode, I share the real reason I packed up my life, put everything in storage, and moved to Playa del Carmen for six months—even though I didn’t speak the language and barely knew anyone. This is the beginning of a new series, Letters from Playa, where I unpack what I discovered when I tried to interrupt my patterns… and realized they came with me. If you’ve ever felt like you’re doing everything right but still not getting the results you want—this episode will hit. Because it's not be the problem. It's the pattern. The Way Out Session If you’ve been asking yourself “Why do I keep doing this?” that’s exactly what we untangle in the Way Out Session. This is a private 90-minute session where we identify the pattern running underneath the problem and start breaking it. You can book your session here: [https://coach.brendaflorida.com/thewayout] https://coach.brendaflorida.com/thewayout [https://coach.brendaflorida.com/thewayout]