Revenue Feeds the Ego, Profit Feeds the Family; Jen Collins on Fitness Business

Nearly Two Decades in Fitness with Chantal Brodrick

Chantal Brodrick has spent nearly two decades championing education and advocacy across the fitness industry, from her early days teaching body pump to becoming one of Australia's most recognised event MCs.  In this episode she shares how a curiosity about group fitness turned into an unexpected career, what she learned about fitness business before podcasts were even mainstream, and what she'd tell any woman thinking about stepping into this industry for the first time.    Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

Revenue Feeds the Ego, Profit Feeds the Family; Jen Collins on Fitness Business

Jen Collins has been in the fitness industry for more than 30 years — and she's done it all. PT, gym owner, and now Director of Coaching and Delivery at Fitness Profit, where she coaches fitness business owners to build profitable businesses with more freedom.  In this episode, Jen shares what those early days of gym ownership really felt like, the three biggest lessons she learned from building and selling her own gym, and why she believes the gap holding most fitness professionals back isn't knowledge — it's identity.  She also gets into pricing for profit, why systems are the only path to real freedom, and what she'd say to any woman thinking about turning her passion for fitness into a career. This one is packed with honesty, practical insight, and the kind of advice you wish someone had given you at the very beginning.  Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

Your Symptoms Have a Story — Meet Luna, the AI Companion Built for Women in Midlife

If you've ever walked out of a doctor's appointment feeling like your symptoms didn't land — like the story of what you're going through got lost somewhere between the waiting room and the ten-minute consult — this episode is for you. Dr Dee is a naturopathic doctor, the architect behind Shae's functional algorithms at Precision Health Alliance, and now the founder of The Perimenopause Lab. She's building Luna: an AI-powered companion that lets women track their symptoms by talking — not ticking boxes — and translates that data into a clinician-ready report that finally gives your story the weight it deserves in a medical appointment. Mish has been behind the scenes beta testing Luna, and this conversation goes deep into what makes it genuinely different, who it's for, and why the question isn't just "is it hormones?" — it's "what is your body actually telling you?" What We Cover * What Luna is — and why "symptom tracker on steroids" barely scratches the surface * Why Dr Dee built it while going through perimenopause herself * The design decision behind voice-based tracking (and why you can use it while doing the laundry or driving the car) * How five sessions is enough to start seeing patterns — and what a clinician report looks like * The difference between Shae/CLIA and what Luna is doing specifically for women's health * Why MHT isn't always the answer — and how Luna helps decode what kind of hormonal (or non-hormonal) issue is at play * How fitness professionals and women's health practitioners can use Luna as a clinical tool with their clients * Data security — what "closed circuit" means and who controls your health data * Pricing: free to use, founding member rate of $75/year for premium (locked in, won't go up) * Where to find it and how to join the community Key Moments "My story matters now." Dr Dee on what the clinician report changes for women who've been told their labs are normal but their lived experience says otherwise. "Is it hormones or is it something else?" The question at the heart of everything Luna is built around — and why defaulting to MHT without asking it first means missing pieces of the picture. "Women are not a monolith." Mish on why precision, individual-led approaches matter so much in this space — and why that's the thread connecting Shae, Luna, and the Menopause Training Matrix. The iron moment. Dr Dee's own example of feeling off, grumpy, not herself — and Luna pointing to iron, not hormones. Two days of supplements. Back to normal. "I should know. I just forgot." Resources + Links * The Perimenopause Lab: www.perimenopauselab.com [https://www.perimenopauselab.com/] * Luna (free to use): Available via perimenopauselab.com — web app, no download required * Founding member rate: $75/year for premium (unlimited clinical reports + priority feature rollouts) — locked in permanently * Facebook community: Is It Hormones? — private group, personally managed by Dr Dee * Find Dr Dee on LinkedIn: Search Daniella Remy, naturopathic doctor, Toronto * Precision Health Alliance: www.precisionhealthalliance.org [https://www.precisionhealthalliance.org/] * Mish's Menopause Training Matrix: www.mishwright.com [https://www.mishwright.com/] * Women's Fitness Education: www.womensfitnesseducation.com.au [https://www.womensfitnesseducation.com.au/] For Fitness Professionals Listening Luna isn't just for women tracking their own symptoms — it's a tool fitness and health professionals can introduce to clients to fill the gap between what you observe in sessions and what's going on hormonally, cyclically, or systemically. A two-page point-form report compiled from a client's tracked data is, as Dr Dee puts it, "a piece of gold into this woman's life." You don't have to know everything. But having real data from your client's lived experience means your programming decisions are grounded in something more than a first-session intake form. Used alongside tools like the Menopause Training Matrix, it can help you move from generalised to genuinely individualised support. About Dr Daniella Remy Dr Daniella Remy is a Naturopathic Doctor and MSc (Honours) graduate in Family Relations and Human Development. She graduated from the Canadian College of Naturopathic Medicine as valedictorian. She has spent over a decade as VP of Research at Precision Health Alliance, developing and maintaining the functional algorithms behind Shae and CLIA. She is the founder of The Perimenopause Lab and the creator of Luna; an AI women's health companion built on women's and practitioners' feedback. She is based in Toronto, Canada. The Women's Fitness Podcast is hosted by Mish Wright, Director of Education at Women's Fitness Education — the only RTO delivering Certificate III and IV in Fitness with four women's health courses built in. Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

What It Really Takes: Tahnee Donkin on 18 Years in the Fitness Industry

Tahnee Donkin is the National Fitness Manager at Genesis Health + Fitness, and her journey through the fitness industry is one worth hearing.  From a light bulb moment in a gym to leading fitness strategy across a national club network, Tahnee shares the real story behind 18 years in the industry.  She talks about what those early days as a female PT were actually like, the burnout that changed her career direction, what leadership taught her that the gym floor never could, and why every woman who is thinking about getting into fitness has more to offer than she realises.  A honest, inspiring conversation for anyone building a career in fitness or thinking about taking that first step.  Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]

How to Grow Your Fitness Business with Facebook Ads

Facebook ads scary? You're not alone. In this episode I sit down with Bec Anderson, founder of The Growth Agency, to talk about everything Facebook ads for fitness professionals. Bec has 17 years in the industry and built her marketing expertise the hard way, buying a gym weeks before COVID hit and rebuilding it from the ground up using Facebook ads. She breaks down the two numbers every gym owner and PT needs to know before spending a dollar, what's actually working in ad creative right now, which metrics to watch, and the mistakes that cause most people to quit too soon. Whether you're thinking about running ads for the first time or you've tried and given up, this one's for you. Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/] Check out our Personal Trainer Certification Courses https://womensfitnesseducation.com.au/ [https://www.womensfitnesseducation.com.au/]