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Your Mic

Podcast door Freddy Cruz

Engels

Business

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Over Your Mic

Your Mic is the no‑fluff, say‑the‑quiet‑part‑out‑loud podcast about podcasting for new, stuck, and almost‑quit hosts. Hosted by Speke Podcasting founder and 25‑year broadcast vet Freddy Cruz, it blends hard‑earned lessons, failures, and irreverent stories with sharp tactics you can actually use. Listen on your favorite podcast app!

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61 afleveringen

aflevering How To Pitch Podcasts Without Being A Clown artwork

How To Pitch Podcasts Without Being A Clown

Free resources: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans [https://www.spekepodcasting.com/pricing-plans] Freddy pulls apart a real pitch that hit his inbox and using it as a live autopsy of everything wrong with lazy podcast outreach. You hear how an AI sounding message tried to flatter, fake familiarity, and completely miss the point of what the show is actually about. He walks through why “spray and pray” pitches disrespect the host and the audience you claim to want to help. You get practical guidance on building real relationships, leading with listener value, and treating a guest spot like a sale, not a spam blast. If you have ever copy pasted a pitch and hoped nobody would notice, this is your intervention. Key Takeaways 1. Generic pitches that fake fandom are obvious to hosts and instantly kill your credibility. 2. Using AI to mass scrape shows and send the same outreach is just a faster way to burn bridges. 3. A podcast guest spot is borrowed trust, and you do not deserve it if you will not learn who the audience is. 4. Real podcast opportunities usually come from relationships built at events, in DMs, and over time, not from a cold blast. 5. Treating a pitch like a sales conversation forces you to consider fit, timing, and actual benefits for the listener. 5. You should only ask to come on once you have some proof you can deliver value to that specific audience. 6. Being intentional and respectful with pitches means fewer asks but a much higher hit rate and better long term relationships. Timestamped Overview 00:00 Setting up the episode and why pitches matter. 00:30 Reading the real email that sparked this rant. 01:20 First reaction to the AI sounding flattery and fake familiarity. 02:10 Breaking down why the topic is a total mismatch for the show. 02:50 The core problem with scraping shows and mass emailing. 03:30 Remembering that audiences are borrowed, not owed. 04:10 Why lazy outreach disrespects both the host and the listener. 04:50 How to use networking events and conferences to find better fits. 05:30 Building rapport first and then asking to collaborate. 06:10 Treating a guest spot like a sale instead of a cold spray. 06:50 The long game of showing up, helping, and then asking. 07:30 Invitation to get help refining actual human pitches.

21 mei 2026 - 8 min
aflevering Stop Pouring Gimmicks Into Your Podcast For Attention artwork

Stop Pouring Gimmicks Into Your Podcast For Attention

Free resources: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans [https://www.spekepodcasting.com/pricing-plans] Today Freddy takes a soda’s lithium era into the podcast studio and uses it as a brutal metaphor for desperate shows hiding behind gimmicks. You hear how dramatic cold opens, fake urgency, and overcaffeinated host personas are just modern lithium in the bottle, signaling that the creator does not trust their own content. He walks you through a simple, sharp framework for being useful instead of loud: lead with the payoff, serve the listener’s real pain, give one clear action, and earn the next episode. You see why chasing masses with cheap tricks destroys the trust you need to build an actual tribe. This matters if you are exhausted pretending to be a bigger, louder version of yourself just to keep up with the feed. Key Takeaways 1. The 7UP lithium story is a mirror for podcasters who do not trust their own content and pile on gimmicks to compensate. 2. Desperate hooks, fake urgency, and borrowed big show gimmicks send one message to your listeners: you care more about being noticed than being useful. 3. Leading with the payoff in the first 60 seconds respects your listener’s decision to press play and earns their attention honestly. 4. The real work happens before you hit record when you ask what your listener’s true pain is, not just what you feel like talking about. 5. One clear, specific, doable action item per episode makes you indispensable; a dozen vague tips turn you into background noise. 6. Every episode is an audition for the next one, so your job is to make them feel they got something real and that there is more where that came from. 7. You do not need a mass audience; you need a tribe of people who listen through, act on what you say, share your work, and eventually become clients or key relationships. Timestamped Overview 00:00 The 7UP lithium story and “take the ouch out of the grouch.” 00:30 Nineteen years of a psychiatric drug sold as a feature. 00:50 Connecting old school desperation to modern podcast gimmicks. 01:20 Dramatic cold opens, fake urgency, and flamboyant personas as lithium. 01:50 How desperation leaks through the first 30 seconds of your show. 02:20 Why desperate measures do not belong anywhere in your podcast strategy. 02:50 The fix is never a trick; the fix is being useful. 03:20 Setting up a framework so this is more than a hot take. 03:45 Pointing you to the roadmap for the full picture. 04:05 Defining “useful” by leading with the payoff in the first minute. 04:40 Asking what your listener’s real pain point is before you record. 05:10 Serving their question, not your ego and mood of the day. 05:35 Giving exactly one actionable thing they can do this week. 06:05 Why one consistent action item builds trust and twelve build overwhelm. 06:35 Treating each episode as an audition for the next one. 07:00 Planting a reason to come back without cheap cliffhangers. 07:25 You do not need the masses; you need the right crowd. 07:55 The difference between a crowd and a tribe in podcasting. 08:20 Tribes are built on trust, not viral moments you regret. 08:45 7UP’s mistake as a warning not to dose your show with gimmicks. 09:10 Final push to flush the lithium from your show and grab the roadmap.

19 mei 2026 - 8 min
aflevering The Linkin Park Story Every Podcaster Needs To Hear artwork

The Linkin Park Story Every Podcaster Needs To Hear

Free resources: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans [https://www.spekepodcasting.com/pricing-plans] In this episode Freddy drags your fear of rejection into the light with the story of how Linkin Park got rejected dozens of times before anyone got it. He uses Chester walking out on his own birthday party to take a maybe call as a gut punch reminder of what commitment actually looks like. You see why the band changed their name just to grab a domain instead of waiting for a perfect brand moment to fall from the sky. You get a clear blueprint for using what you have instead of hiding behind “I need a better title, logo, or brand first.” If you are thinking about quitting because seven people passed on your offer or your last episode only hit five downloads, this one disrupts that pity party. You leave with a different relationship to “no” and a mandate to ship the imperfect thing that is already in front of you. Key Takeaways 1. The Linkin Park origin story proves you can be world class and still get rejected repeatedly by the people who are supposed to know better. 2. Changing the spelling of a name to grab a domain is a reminder that scrappy action beats brand perfection every time. 3. Rejection exposes weak spots in your idea or message, which is painful but completely fixable if you stop personalizing it. 4. The people who say no are often simply not your people, and that clarity is worth the sting. 5. Your download number or failed pitch count is not a divine sign; it is just early data in a long game. 6. Waiting for perfect branding is a convenient way to avoid the discomfort of actually being seen. 7. Reframing “no” as normal, expected friction lets you keep creating instead of turning every setback into a grand identity crisis. Timestamped Overview 00:00 The birthday party, the phone call, and Chester’s choice. 00:40 Introducing rejection as the real topic of the episode. 01:20 How a hungry LA band and an overworked vocalist eventually collided. 02:10 Leaving the party, heading to the studio, and betting on a maybe. 03:00 The name problem and why Hybrid Theory had to change. 03:40 Driving past Lincoln Park and stealing the idea with a twist. 04:15 Tweaking vowels to own a domain instead of chasing a perfect brand. 04:55 Lesson one for podcasters who are stuck on show titles and colors. 05:30 The “44 labels” story and the reality of repeated rejection. 06:15 Why smart people in charge can still be completely wrong about you. 06:50 Translating that into your tiny download numbers and failed pitches. 07:30 How rejection exposes clarity issues, not your worth as a creator. 08:10 Using “no” to find your people instead of begging the wrong crowd.

14 mei 2026 - 14 min
aflevering Your “AI Is Evil” Take Would Have Hated the Printing Press Too artwork

Your “AI Is Evil” Take Would Have Hated the Printing Press Too

Work with us: https://www.spekepodcasting.com/ [https://www.spekepodcasting.com/] Listen on Apple: https://podcasts.apple.com/us/podcast/your-mic/id1777171203 [https://podcasts.apple.com/us/podcast/your-mic/id1777171203] Listen on Spotify: https://open.spotify.com/show/1PQNHuqxIVhkLfjGYuWcxl [https://open.spotify.com/show/1PQNHuqxIVhkLfjGYuWcxl] VoxPro didn’t kill radio, it turned stressed‑out DJs into sharper storytellers—and AI is about to do the same thing for podcasters. In this solo episode of Your Mic, I take you back to 1996: wax pens, razor blades, reel‑to‑reel machines, and a rookie Tejano DJ racing the clock to edit phone calls between three‑minute songs. Then we fast‑forward to the day VoxPro landed in the studio, how that “computerized reel‑to‑reel” quietly rewired radio, and why nobody with a functioning braincell complained that life just got easier.

7 mei 2026 - 11 min
aflevering Why Your Weird Niche Is A Secret Weapon artwork

Why Your Weird Niche Is A Secret Weapon

Free resources: https://www.spekepodcasting.com/freeresources [https://www.spekepodcasting.com/freeresources] Work with us: https://www.spekepodcasting.com/pricing-plans [https://www.spekepodcasting.com/pricing-plans] Here’s the episode featuring George Blitch that I mentioned: https://open.spotify.com/episode/3Gcs7FcvHWq4HGkVqZyU1P?si=7eea3818e62a4c67 [https://open.spotify.com/episode/3Gcs7FcvHWq4HGkVqZyU1P?si=7eea3818e62a4c67] Today Freddy takes you to Puebla, 1862, and shoves a mirror in your face so you see your podcast as the underdog army staring down network giants. He shows you how celebrity shows with massive budgets are fighting on paved roads while you are in the hills with better knowledge of your terrain. You learn why home field advantage, specificity, and control beat polished mediocrity when you are small. He breaks down sustainable formats, unfair advantages, and the quiet lies your industry pretends are true. This matters if you are tired of feeling outnumbered every time you open a podcast app. Key Takeaways 1. You are not meant to outspend networks; you are meant to outmaneuver them using your niche and speed. 2. Home field advantage means knowing your audience and their world better than any boardroom full of strategists. 3. Small indie shows win on intimacy, specificity, and control, not on massive ad budgets. 4. Copying big show formats is cosplay that burns your energy without giving you their resources. 5. Sustainable cadence and format are weapons, not compromises, when they keep you shipping instead of quitting. 6. Your unfair advantage might be your frontline experience or your scars, and you need to build from that instead of hiding it. Timestamped Overview 00:00 Puebla, 1862, and your current podcast feed. 00:40 The outnumbered Mexican army as a mirror for indie hosts. 01:20 How network shows feel like the inevitable winners on paper. 02:00 Why you are not actually fighting them on their turf. 02:40 Home field advantage and knowing your listeners better than any brand. 03:20 Small show superpowers: intimacy, specificity, and control. 04:05 The trap of trying to be baby NPR. 04:40 How cosplaying big show tactics wrecks underdog creators. 05:20 Building a format you can actually sustain without burning out. 06:00 Finding and using your unfair advantage against bigger players. 06:40 Saying the quiet part out loud in your niche. 07:20 Why downloads lie and depth of impact is better math. 08:00 Choosing proof of life over chasing vanity numbers.

5 mei 2026 - 15 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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