The Strategy Behind a Fast-Growing Plastic Surgery Practice

The Strategy Behind a Fast-Growing Plastic Surgery Practice

Building a successful plastic surgery practice isn't about growing as quickly as possible—it's about making the right decisions at the right time. In this episode, Robin Ntoh sits down on location with Dr. Collier Pace of Greensboro Plastic Surgery to discuss how he has thoughtfully scaled his independent practice in just two years. From expanding nonsurgical services and evaluating the addition of an in-office operating room to building a strong team culture, Dr. Pace shares the principles guiding his practice's continued success. Throughout the conversation, Dr. Pace explains how patient demand, provider utilization, and day-to-day operational insights help shape growth decisions. He also shares why incremental progress, rather than aggressive expansion, has been the foundation of his approach to building a sustainable, high-performing practice. The discussion also explores the future role of artificial intelligence in plastic surgery. From AI scribes and business intelligence tools to appointment management and patient communication, Dr. Pace offers a practical perspective on where emerging technologies can create value while preserving the personalized experience patients expect. In this episode, you'll learn: * How to scale a plastic surgery practice without overextending resources * Why patient demand should drive growth and staffing decisions * The importance of team culture in building a successful practice * Key considerations when expanding surgical and nonsurgical services * Where AI may have the greatest impact on practice operations and patient experience * How technology can support growth while maintaining a high-touch patient journey Guest: Dr. Collier Pace, Greensboro Plastic Surgery Greensboro, NC Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

Why Patient Convenience Is the New Competitive Advantage in Medical Aesthetics

In today's aesthetic landscape, convenience isn't just a nice-to-have—it's a deciding factor in whether patients choose your practice at all. In this episode, Amy Anderson of ACG Practice Partners joins Robin Ntoh to break down how leading medical aesthetics practices are rethinking the patient journey, from first touch to post-visit follow-up, and beyond to meet rising expectations around access, speed, and ease. Through online scheduling and patient portals to CRM-driven communication, Amy shares practical strategies to remove friction, automate repetitive tasks, and empower staff to focus on what matters most: meaningful patient interactions.  Topics in this episode include : * Turning convenience into a true competitive differentiator for your practice * Using CRM and “drip” campaigns to educate and nurture patients over time * Improving conversion by making scheduling and access available anytime, anywhere * Reducing staff burnout through automation while preserving the human touch * Creating a more efficient, scalable workflow to create a better patient experience  Because in medical aesthetics, the best practices aren’t just delivering results, they’re making it easier than ever for patients to say yes. Guest: Amy Anderson, Founder and CEO ACG Practice Partners Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

Beyond the Treatment: Building Real Patient Relationships in the Medical Aesthetic World

In today’s aesthetic landscape, patients expect more than great results. They want to feel heard, understood, and supported—not just during the consultation, but throughout their entire care journey. In this conversation, Uma Daya, PA and Advanced Aesthetic Injector, Rudderman MD Plastic Surgery & Medical Spa unpack how leading practices are redefining patient relationships by combining education, access, and empathy to create a more connected experience from first touch through post-treatment follow-up. You’ll hear from Uma how she: * Shifts from one-time consultations to continuous, relationship-driven care journeys * Gives patients direct access to practitioners, creating trust and reducing uncertainty * Uses education not just to inform—but to build confidence, transparency, and emotional connection * Creates a more personal experience in a high-volume, efficiency-driven environment Because in medical aesthetics, trust isn’t built in a single appointment—it’s built over time through consistent communication, transparency, and human connection. Research shows that trust is foundational to patient decision-making and long-term relationships in aesthetic care. Guest: Uma Daya, PA & Advanced Aesthetic Injector Rudderman Plastic Surgery and Medical Spa Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com

The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team

Great patient experiences start with strong, self-aware leadership.  In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice.  In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practice Partners, live from the Medical Spa Show, to unpack how leadership coaching is helping practices transform the way their teams communicate, collaborate, and perform. From DISC assessments to real-world coaching strategies, Cheryl shares how practices can turn self-awareness into meaningful action.  Inside the conversation, you’ll discover how successful practices:   * Strengthen leadership by building self-awareness and understanding behavioral styles * Address communication breakdowns and reduce day-to-day team friction * Develop emotional intelligence to better navigate high-pressure patient environments * Create a more supportive, resilient culture that benefits both staff and patients * Turn insights into action through practical coaching, goal-setting, and accountability They also explore the unique challenge of balancing patient expectations with the realities of a medical business, and how leaders can create consistency, clarity, and calm in fast-moving environments. Whether you’re leading a team, managing a practice, or looking to improve how your staff works together, this episode highlights practical ways to elevate both culture and performance. Guest: Cheryl Toth, Facilitator and Leadership Coach ACG Practice Partners Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]

Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations

Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative? In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door. You’ll learn how top-performing practices: * Combat misinformation and unrealistic expectations driven by social media * Use visual tools and at-home education resources to reinforce key concepts * Educate patients not just on treatments—but on downtime, outcomes, and real results * Leverage technology to improve communication, streamline workflows, and enhance the overall patient experience Whether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately. Guest: Kassandra Lepack, Chief Business Development Officer Acclaro Medical Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/