Anthropic's $965B IPO, OtterlyAI's New Tools, Max Headroom's AI Legacy, Box's AI Job Growth

AI Transparency Law in NY, SpaceX's Record IPO, Anthropic's AI Shutdown, and Samsung-Neuralink Collaboration

In this episode of AI in Marketing, we explore New York's groundbreaking law requiring advertisers to disclose AI-generated performers in ads, a move towards greater transparency and consumer protection. We also delve into SpaceX's record-breaking IPO, which has made Elon Musk the world's first trillionaire, and the implications for tech giants like Anthropic and OpenAI. Anthropic faces challenges with the U.S. Department of Commerce over export controls, leading to a global shutdown of its AI models. Meanwhile, cybersecurity startup NewCore emerges with $66 million in funding to manage AI agent identities. Salesforce acquires AI customer service platform Fin for $3.6 billion, aiming to enhance its Agentforce platform. We discuss the evolving role of IT administrators as AI orchestrators in cybersecurity and OpenAI's new Partner Network to support businesses in AI integration. The global response to the U.S. shutdown of Anthropic's AI models highlights the need for sovereign AI capabilities. Finally, Samsung collaborates with Neuralink on next-gen brain implant chips, marking a significant step in brain-computer interface technology. Tune in for these stories and more insights into the ever-evolving landscape of AI and technology. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.MARKETINGBREW.COM/STORIES/NEW-YORK-AI-PERFORMERS-DISCLOSURE-ADVERTISING-TRANSPARENCY-EFFECTS [https://www.marketingbrew.com/stories/new-york-ai-performers-disclosure-advertising-transparency-effects] * HTTPS://WWW.NYTIMES.COM/2026/06/15/BUSINESS/SPACEX-STOCK.HTML [https://www.nytimes.com/2026/06/15/business/spacex-stock.html] * HTTPS://WWW.PERPLEXITY.AI/PAGE/ANTHROPIC-EXECUTIVES-MEET-US-O-NIL62M7TRE2XJZ8S6Q.BIG [https://www.perplexity.ai/page/anthropic-executives-meet-us-o-niL62M7TRe2XjZ8s6Q.bIg] * HTTPS://TECHCRUNCH.COM/2026/06/15/AI-AGENTS-ARE-BECOMING-EMPLOYEES-NEWCORE-EMERGES-WITH-66M-TO-GIVE-THEM-IDENTITIES/ [https://techcrunch.com/2026/06/15/ai-agents-are-becoming-employees-newcore-emerges-with-66m-to-give-them-identities/] * HTTPS://TECHCRUNCH.COM/2026/06/15/SALESFORCE-ACQUIRES-AI-CUSTOMER-SERVICE-PLATFORM-FIN-FOR-3-6B/ [https://techcrunch.com/2026/06/15/salesforce-acquires-ai-customer-service-platform-fin-for-3-6b/] * HTTPS://WWW.DARKREADING.COM/CYBERSECURITY-OPERATIONS/FROM-IT-ADMIN-TO-AI-ORCHESTRATOR-SOLVING-THE-SCALABILITY-PARADOX [https://www.darkreading.com/cybersecurity-operations/from-it-admin-to-ai-orchestrator-solving-the-scalability-paradox] * HTTPS://OPENAI.COM/INDEX/INTRODUCING-OPENAI-PARTNER-NETWORK/ [https://openai.com/index/introducing-openai-partner-network/] * HTTPS://WWW.THEVERGE.COM/AI-ARTIFICIAL-INTELLIGENCE/949986/ANTHROPIC-FABLE-MYTHOS-SHUTDOWN-SOVEREIGN-AI [https://www.theverge.com/ai-artificial-intelligence/949986/anthropic-fable-mythos-shutdown-sovereign-ai] * HTTPS://PRICINGINNOVATION.SUBSTACK.COM/P/STRATEGIC-CHOICES-FOR-PRICING-AND [https://pricinginnovation.substack.com/p/strategic-choices-for-pricing-and] * HTTPS://WWW.SAMMOBILE.COM/NEWS/SAMSUNG-MAKING-NEURALINK-BRAIN-CHIP-FOURTH-GENERATION/ [https://www.sammobile.com/news/samsung-making-neuralink-brain-chip-fourth-generation/]

Women in SPAM Rise, Anthropic AI Halted, Bezos's Prometheus, Apple AI Photos, OpenAI Probed

In this episode of AI in Marketing, we explore the recent surge in recognition for Women in SPAM—social media, public relations, advertising, and marketing—following a viral TikTok video by Laura Cameron. This movement challenges outdated stereotypes and highlights the critical impact of women in these fields, emphasizing their role in business success. Next, we delve into the U.S. government's mandate for Anthropic to disable access to its AI models, Claude Fable 5 and Claude Mythos 5, due to national security concerns. This decision has sparked debate over AI safety and export control measures. On a different note, Jeff Bezos has launched Prometheus, an AI startup focused on creating engineering tools for industries like robotics and drug design, with a significant $12 billion in funding. Meanwhile, Apple is enhancing its Photos app with AI features in iOS 27, aiming to improve user experience while maintaining image authenticity. Marketing leaders are also recognizing the importance of trusted customer context in AI-driven strategies, ensuring data accuracy to optimize customer engagement. Moving on, IMMA Collective's experiment highlights the evolution of cold outreach strategies, emphasizing relational approaches over traditional methods in the AI-saturated market. In other news, Defense Secretary Pete Hegseth defends the Pentagon's decision to cut ties with Anthropic, citing security concerns over its AI models. After that, Databricks introduces Omnigent, an open-source tool to unify AI coding agents, enhancing collaboration and control for developers. Finally, a coalition of state attorneys general investigates OpenAI's data handling and child safety practices, reflecting growing scrutiny over AI's societal impact. Join Stan Berteloot, a French-American journalist and AI expert, as he navigates these stories at the intersection of technology and culture. Enjoy the show? Leave us a five-star rating to help others find the podcast. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://HOTSMARTRICH.SUBSTACK.COM/P/HOW-THE-WOMEN-EVERYONE-CALLED-MARKETING [https://hotsmartrich.substack.com/p/how-the-women-everyone-called-marketing] * HTTPS://TECHCRUNCH.COM/2026/06/12/ANTHROPICS-SAFETY-WARNINGS-MAY-HAVE-JUST-BACKFIRED-THE-GOVERNMENT-HAS-PULLED-THE-PLUG-ON-ITS-MOST-POWERFUL-AI/ [https://techcrunch.com/2026/06/12/anthropics-safety-warnings-may-have-just-backfired-the-government-has-pulled-the-plug-on-its-most-powerful-ai/] * HTTPS://WWW.THEVERGE.COM/AI-ARTIFICIAL-INTELLIGENCE/949005/JEFF-BEZOS-PROMETHEUS-ARTIFICIAL-GENERAL-ENGINEER [https://www.theverge.com/ai-artificial-intelligence/949005/jeff-bezos-prometheus-artificial-general-engineer] * HTTPS://WWW.WIRED.COM/STORY/APPLE-CAMERA-CHIEF-THINKS-AI-CAN-GIVE-YOU-SUPERPOWERS/ [https://www.wired.com/story/apple-camera-chief-thinks-ai-can-give-you-superpowers/] * HTTPS://MARTECH.ZONE/WHY-MARKETING-LEADERS-NEED-TRUSTED-CUSTOMER-CONTEXT-FOR-AI/ [https://martech.zone/why-marketing-leaders-need-trusted-customer-context-for-ai/] * HTTPS://IMMACOLLECTIVE.SUBSTACK.COM/P/COLD-OUTREACH-WHAT-ACTUALLY-WORKS [https://immacollective.substack.com/p/cold-outreach-what-actually-works] * HTTPS://WWW.PERPLEXITY.AI/PAGE/HEGSETH-DEFENDS-EXPELLING-ANTH-D5NIE9VVSUULAFXIW1ROUA [https://www.perplexity.ai/page/hegseth-defends-expelling-anth-d5NiE9vVSUuLaFXiw1roUA] * HTTPS://WWW.PERPLEXITY.AI/PAGE/DATABRICKS-OPEN-SOURCES-OMNIGE-ZU9DDBCCRO2SC9LJC04D0G [https://www.perplexity.ai/page/databricks-open-sources-omnige-zU9DdBCcRo2sc9LJC04D0g] * HTTPS://WWW.NYTIMES.COM/2026/06/13/TECHNOLOGY/STATES-INVESTIGATING-OPENAI.HTML [https://www.nytimes.com/2026/06/13/technology/states-investigating-openai.html]

US Halts Anthropic's AI Exports: National Security Concerns Over Fable 5 & Mythos 5

In this episode of AI in Marketing, we delve into the recent U.S. government directive suspending access to Anthropic's AI models, Fable 5 and Mythos 5, for all foreign nationals, including the company's foreign employees. This decision, driven by national security concerns, requires Anthropic to disable these models for all customers. The government has not detailed the specific security threat but mentioned a method to bypass, or "jailbreak," Fable 5. Anthropic reviewed this technique and found minor vulnerabilities similar to those in other models, asserting that their safeguards are robust. Despite no evidence of a harmful jailbreak, the government cited a potential narrow jailbreak involving codebase reading. Anthropic argues that this capability is common in other models and should not justify recalling a widely used commercial model. The company calls for a transparent and fair process for blocking unsafe deployments and is working to restore access while complying with the directive. Join us as we explore the implications of this decision and Anthropic's response. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.ANTHROPIC.COM/NEWS/FABLE-MYTHOS-ACCESS [https://www.anthropic.com/news/fable-mythos-access]

Dual-Voice Dialogue AI Podcast, SpaceX's Historic IPO, AI in Ads & Music, and DoorDash's New Chatbot Feature

Welcome to AI in Marketing, where we explore the latest in technology and innovation. Today, we dive into SpaceX's record-breaking IPO, setting its share price at $135 and raising $75 billion, potentially making Elon Musk the world's first trillionaire. We also discuss SpaceX and OpenAI's exclusion of Chinese investors from their IPOs, reflecting a trend of U.S. tech companies distancing from China due to national security concerns. In New York, a new law mandates advertisers to disclose AI-generated performers, promoting transparency in advertising. Meanwhile, DoorDash introduces "Ask DoorDash," an AI chatbot that simplifies ordering food and groceries with text prompts and photos. We also cover the expansion of cyber threat operations by Chinese and North Korean groups, emphasizing the need for enhanced cybersecurity measures. Lastly, Deezer launches an AI music detector, empowering users to identify AI-generated music in their playlists across various streaming platforms. Join Stan Berteloot, a French-American journalist and AI expert, as we navigate these stories and more. Enjoy the show and don't forget to leave us a five-star rating on VoiceStream. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.   As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live.   Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast.   Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today!  📚 Sources: * https://getvoicestream.com/ [https://getvoicestream.com/] * https://techcrunch.com/2026/06/11/spacex-officially-prices-shares-at-135-in-the-largest-ipo-ever/ [https://techcrunch.com/2026/06/11/spacex-officially-prices-shares-at-135-in-the-largest-ipo-ever/] * https://www.nytimes.com/2026/06/11/business/spacex-openai-ipo-china.html [https://www.nytimes.com/2026/06/11/business/spacex-openai-ipo-china.html] * https://www.marketingbrew.com/stories/new-york-ai-performers-disclosure-advertising-transparency-effects [https://www.marketingbrew.com/stories/new-york-ai-performers-disclosure-advertising-transparency-effects] * https://techcrunch.com/2026/06/11/doordashs-new-ai-chatbot-lets-you-order-with-prompts-and-photos/ [https://techcrunch.com/2026/06/11/doordashs-new-ai-chatbot-lets-you-order-with-prompts-and-photos/] * https://www.darkreading.com/cyberattacks-data-breaches/chinese-korean-threat-groups-asia-pacific-success [https://www.darkreading.com/cyberattacks-data-breaches/chinese-korean-threat-groups-asia-pacific-success] * https://www.theverge.com/ai-artificial-intelligence/948153/deezer-ai-music-detector-spotify-apple [https://www.theverge.com/ai-artificial-intelligence/948153/deezer-ai-music-detector-spotify-apple]

AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut

In this episode of The Monthly Signal: AI in Marketing, we explore a fascinating story of art discovery, where a thrift store painting bought for under $100 was identified as an original work by Scottish painter F.C.B. Cadell, thanks to AI technology. We then delve into how AI is reshaping retail media, with Criteo leading the charge by integrating AI to enhance product pages and optimize the shopping experience. Next, we discuss Google's price reduction for its AI Plus subscription, intensifying competition in the AI subscription market. We also cover Jedify's innovative platform that connects AI to enterprise knowledge sources, enhancing AI agents' effectiveness. Meanwhile, Doceree is gearing up to launch Daily Command, an AI command center for pharma brands, with strategic hires to boost its AI capabilities. We also highlight the increasing use of AI coding assistants in marketing operations to streamline processes and enhance productivity. Additionally, Microsoft restricts employee access to Anthropic's new AI model due to data retention concerns, while the EU AI Act raises concerns among B2B marketers, though its impact is minimal compared to initial fears. Finally, we examine how AI agents in China are transforming consumer behavior and business operations, challenging traditional internet economy models and shifting the focus to data-driven metrics and machine-readable trust. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/10/ARTS/DESIGN/AI-GEMINI-THRIFT-STORE-PAINTING-SALE.HTML [https://www.nytimes.com/2026/06/10/arts/design/ai-gemini-thrift-store-painting-sale.html] * HTTPS://WWW.RETAILBREW.COM/STORIES/2026/04/28/AI-IS-REINVENTING-RETAIL-MEDIA-BUT-IT-CONTINUES-TO-GROW-CRITEO-EXEC [https://www.retailbrew.com/stories/2026/04/28/ai-is-reinventing-retail-media-but-it-continues-to-grow-criteo-exec] * HTTPS://TECHCRUNCH.COM/2026/06/09/GOOGLE-JUST-FIRED-A-WARNING-SHOT-IN-THE-AI-SUBSCRIPTION-PRICE-WARS/ [https://techcrunch.com/2026/06/09/google-just-fired-a-warning-shot-in-the-ai-subscription-price-wars/] * HTTPS://TECHCRUNCH.COM/2026/06/10/JEDIFY-RAISES-24M-TO-HELP-COMPANIES-ARM-AI-AGENTS-WITH-CONTEXT-ON-THEIR-BUSINESS/ [https://techcrunch.com/2026/06/10/jedify-raises-24m-to-help-companies-arm-ai-agents-with-context-on-their-business/] * HTTPS://MARTECHSERIES.COM/PREDICTIVE-AI/AI-PLATFORMS-MACHINE-LEARNING/DOCEREE-RECRUITS-AI-AND-INNOVATION-LEADERSHIP-FROM-TRIPLELIFT-AND-IPG-MEDIABRANDS-NAMING-YESH-SRINIVASAN-CHIEF-AI-OFFICER-AND-GRAHAM-WILKINSON-CHIEF-INNOVATION-OFFICER/ [https://martechseries.com/predictive-ai/ai-platforms-machine-learning/doceree-recruits-ai-and-innovation-leadership-from-triplelift-and-ipg-mediabrands-naming-yesh-srinivasan-chief-ai-officer-and-graham-wilkinson-chief-innovation-officer/] * HTTPS://MARTECH.ZONE/AI-CODING-ASSISTANTS-ARE-QUIETLY-BECOMING-A-MARKETING-OPS-TOOL/ [https://martech.zone/ai-coding-assistants-are-quietly-becoming-a-marketing-ops-tool/] * HTTPS://WWW.THEVERGE.COM/REPORT/947575/MICROSOFT-CLAUDE-FABLE-5-RESTRICTED-INTERNALLY [https://www.theverge.com/report/947575/microsoft-claude-fable-5-restricted-internally] * HTTPS://THEB2BMARKETINGCOMMUNITY.SUBSTACK.COM/P/WHAT-YOU-ACTUALLY-NEED-TO-KNOW-ABOUT [https://theb2bmarketingcommunity.substack.com/p/what-you-actually-need-to-know-about] *