Podcast Discovery Has Changed. Here's What the Data Says | Roger Nairn

This Changes Everything We Know About Growing a Podcast

Everyone’s trying to teach you how to grow your podcast. Do SEO. Add video. Write better titles. Improve your production. But what if almost everything you thought you knew about growing a podcast is backwards? That's the question I've spent the last six years working to answer. Because until you understand what drives predictable podcast performance, every decision you make for your show is still a best guess. Let's fix that. Hit play and let's dive in. … 1:01 – The Truth About Why I Started This Podcast 10:08 – The 3 Questions That Change What We Know About Podcast Growth 11:45  – The Blind Spot That Makes Growing a Podcast Unpredictable  14:02 – Why the Podcast Industry Keeps Solving the Wrong Problem First 17:16 – The One Thing Every High-Performing Podcast Has in Common … Episode Links:  Follow the Podcast Performance Journal on Substack [https://courtneyelmer.substack.com] Other Episodes You’ll Love:  What Your Podcast Metrics Aren't Telling You How to Pinpoint Where Your Podcast Performance Is Breaking Down … Got Podcasting Questions? Send them to me here. [https://www.buzzsprout.com/406843/fan_mail/new] Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ [https://www.podlaunchhq.com/healthscore] See exactly where your show is losing listeners. Podcast SEO Mastery [https://www.podlaunchhq.com/offers/3opSEytT/checkout?coupon_code=TOP100] Optimize your show so it can get found 24/7. Apply for a spot on the show [https://forms.clickup.com/10634360/f/a4h3r-9491/P3N1T2G2SM83S2EN28] to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack [https://courtneyelmer.substack.com] Get reviews for your show with PodLottery [https://www.podlottery.com/join/courtneyelmer] ... Special thanks to Resonate Recordings [https://resonaterecordings.com/book-call/], our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call [https://resonaterecordings.com/book-call/] for help to fix it. Follow for more podcasting insights:  LinkedIn [https://www.linkedin.com/in/courtneyelmer/] | PodLaunchHQ.com [https://www.podlaunchhq.com/] ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

The New Rules for Growing a Podcast in 2026 | Roger Nairn

Knowing where listeners discover podcasts is only half the battle. The bigger challenge is turning that knowledge into a repeatable strategy that helps more people find your show month after month instead of hoping people stumble across your podcast. Roger Nairn from JAR Podcast Solutions is back to break down how to turn one podcast episode into multiple ways to get discovered, why more podcasters are building for YouTube first, and how to create viral podcast moments people can't wait to send to a friend. Hit play and let's dive in.  … 1:03 – The 4 Biggest Podcast Discovery Trends Happening Right Now 3:08 – The 2-Week Podcast Launch Mistake That Limits Long-Term Growth 8:08 – Why One Podcast Episode Should Create Multiple Ways to Get Discovered 11:16 – Why More Podcasters Are Building for YouTube First 18:04 – How to Create Podcast Episodes People Want to Share … Episode Links: Meet Roger Nairn: JAR Podcast Solutions [https://jarpodcasts.com/] | LinkedIn [https://www.linkedin.com/in/rogernairn604/] Listen to Roger’s Podcast: Dead Dads [https://www.deaddadspodcast.com/podcast-guest-roger-nairn/] … Other Episodes You’ll Love:  Podcast Discovery Has Changed. Here's What the New Data Says. [https://pod.link/1478171085/episode/QnV6enNwcm91dC0xOTYwMDQ4Ng] … Got Podcasting Questions? Send them to me here. [https://www.buzzsprout.com/406843/fan_mail/new] Support the show [https://www.buzzsprout.com/406843/support] Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ [https://www.podlaunchhq.com/healthscore] See exactly where your show is losing listeners. Podcast SEO Mastery [https://www.podlaunchhq.com/offers/3opSEytT/checkout?coupon_code=TOP100] Optimize your show so it can get found 24/7. Apply for a spot on the show [https://forms.clickup.com/10634360/f/a4h3r-9491/P3N1T2G2SM83S2EN28] to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack [https://courtneyelmer.substack.com] Get reviews for your show with PodLottery [https://www.podlottery.com/join/courtneyelmer] ... Special thanks to Resonate Recordings [https://resonaterecordings.com/book-call/], our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call [https://resonaterecordings.com/book-call/] for help to fix it. Follow for more podcasting insights:  LinkedIn [https://www.linkedin.com/in/courtneyelmer/] | PodLaunchHQ.com [https://www.podlaunchhq.com/] ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Podcast Discovery Has Changed. Here's What the Data Says | Roger Nairn

New data reveals that podcast discovery has changed, but most podcasters haven't changed with it. If you're still expecting new listeners to find your show inside Apple Podcasts or Spotify, you're overlooking the top places podcast listeners are discovering new shows today. Roger Nairn from JAR Podcast Solutions is here to unpack why podcast apps are not best place to grow your audience, how to choose the right platforms to market your show, and three podcast marketing strategies circa 2015 you can stop obsessing over (and what to focus on instead). Hit play and let's dive in. … 1:14 – Why Podcast Apps Are No Longer the Best Place to Grow Your Audience 2:18 – The Top Places Podcast Listeners Are Discovering New Shows 5:38 – Why Your Podcast Doesn't Need to Be Everywhere 14:35 – How to Choose the Right Platforms to Market Your Show 18:31 – 3 Podcast Marketing Strategies You Can Stop Obsessing Over … Episode Links: Meet Roger Nairn: JAR Podcast Solutions [https://jarpodcasts.com/] | LinkedIn [https://www.linkedin.com/in/rogernairn604/] Listen to Roger’s Podcast: Dead Dads [https://www.deaddadspodcast.com/podcast-guest-roger-nairn/] … Other Episodes You’ll Love:  The New Rules for Growing a Podcast in 2026 [https://pod.link/1478171085/episode/QnV6enNwcm91dC0xOTYwMDQwMw] … Got Podcasting Questions? Send them to me here. [https://www.buzzsprout.com/406843/fan_mail/new] Support the show [https://www.buzzsprout.com/406843/support] Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ [https://www.podlaunchhq.com/healthscore] See exactly where your show is losing listeners. Podcast SEO Mastery [https://www.podlaunchhq.com/offers/3opSEytT/checkout?coupon_code=TOP100] Optimize your show so it can get found 24/7. Apply for a spot on the show [https://forms.clickup.com/10634360/f/a4h3r-9491/P3N1T2G2SM83S2EN28] to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack [https://courtneyelmer.substack.com] Get reviews for your show with PodLottery [https://www.podlottery.com/join/courtneyelmer] ... Special thanks to Resonate Recordings [https://resonaterecordings.com/book-call/], our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call [https://resonaterecordings.com/book-call/] for help to fix it. Follow for more podcasting insights:  LinkedIn [https://www.linkedin.com/in/courtneyelmer/] | PodLaunchHQ.com [https://www.podlaunchhq.com/] ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Use These 3 Communication Patterns to Help Listeners Trust You Faster

If your podcast needs to deliver measurable reach and revenue for your business or brand, then the fastest way to do that isn't publishing more episodes. It's learning how to communicate in a way that helps listeners trust you enough to act. I'm handing you three Podcast Psychology frameworks you can use inside your next episode so your listeners don't just agree with you. They act because of you. If you want to stop publishing episodes that lead nowhere and start creating content people act on, hit play and let's dive in. … 0:04 – Why Human Behavior Drives Podcast Performance 4:44 – Why Listeners Agree With You But Never Take the Next Step 9:19 – The Fastest Way to Get Listeners to Trust What You Say 13:40 – How to Change Someone's Mind Without Arguing With Them 15:49 – Make People Want What You Offer Without Pitching … Other Episodes You’ll Love:  How to Speak the Language of Your Ideal Listener [https://www.podlaunchhq.com/blog/creating-a-bingeworthy-top-podcast-courtney-elmer] 3 Ways to Hook Your Listener Before They Ever Hit Play [https://www.podlaunchhq.com/blog/increase-listener-engagement-courtney-elmer] … Got Podcasting Questions? Send them to me here. [https://www.buzzsprout.com/406843/fan_mail/new] Support the show [https://www.buzzsprout.com/406843/support] Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ [https://www.podlaunchhq.com/healthscore] See exactly where your show is losing listeners. Podcast SEO Mastery [https://www.podlaunchhq.com/offers/3opSEytT/checkout?coupon_code=TOP100] Optimize your show so it can get found 24/7. Apply for a spot on the show [https://forms.clickup.com/10634360/f/a4h3r-9491/P3N1T2G2SM83S2EN28] to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack [https://courtneyelmer.substack.com] Get reviews for your show with PodLottery [https://www.podlottery.com/join/courtneyelmer] ... Special thanks to Resonate Recordings [https://resonaterecordings.com/book-call/], our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call [https://resonaterecordings.com/book-call/] for help to fix it. Follow for more podcasting insights:  LinkedIn [https://www.linkedin.com/in/courtneyelmer/] | PodLaunchHQ.com [https://www.podlaunchhq.com/] ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

What to Do After Guesting on a Podcast to Get More Referrals and Clients | Sam Brake Guia

Most people think landing the podcast guest interview is the win. It's not. If your podcast guest appearances end with a thank-you email and a social media post, that's exactly why they never lead to more clients, referrals, or repeat invitations. In this episode, Sam Brake Guia is back to share the follow-up strategies that turn a single guest appearance into repeat invites, referral partners, and long-term business relationships. You'll learn how to stay top of mind with podcast hosts and the simple habits that transform one interview into a network of future collaborators. If you want a practical roadmap for turning every guest interview into the start of your next opportunity, hit play and let's dive in. … 3:44 – What Great Podcast Guests Never Do After the Interview 8:13 – Why Most Podcast Guest Appearances Produce Zero ROI (and How to Fix It) 11:01 – Why Your Next Guest Appearance Might Come From Your Last One 12:48 – Why Podcast Guesting Rewards Patience 14:33 – The Follow-Up Strategy That Turns Hosts Into Referral Partners … Episode Links: Meet Sam Brake Guia: PodWritten.com [http://podwritten.com/] | LinkedIn [https://www.linkedin.com/in/samuelbrakeguia/] Listen to Sam’s Podcast: Mics to Millions [https://pod.link/1725636457]  … Other Episodes You'll Love: What Top Hosts Look For Before They Say Yes to Your Guest Pitch [https://pod.link/1478171085/episode/QnV6enNwcm91dC0xOTQ3MTcwOQ] … Got Podcasting Questions? Send them to me here. [https://www.buzzsprout.com/406843/fan_mail/new] Support the show [https://www.buzzsprout.com/406843/support] Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ [https://www.podlaunchhq.com/healthscore] See exactly where your show is losing listeners. Podcast SEO Mastery [https://www.podlaunchhq.com/offers/3opSEytT/checkout?coupon_code=TOP100] Optimize your show so it can get found 24/7. Apply for a spot on the show [https://forms.clickup.com/10634360/f/a4h3r-9491/P3N1T2G2SM83S2EN28] to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack [https://courtneyelmer.substack.com] Get reviews for your show with PodLottery [https://www.podlottery.com/join/courtneyelmer] ... Special thanks to Resonate Recordings [https://resonaterecordings.com/book-call/], our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call [https://resonaterecordings.com/book-call/] for help to fix it. Follow for more podcasting insights:  LinkedIn [https://www.linkedin.com/in/courtneyelmer/] | PodLaunchHQ.com [https://www.podlaunchhq.com/] ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.