Appliance Retailer
We speak to Angus McDonald, CEO of Barbeques Galore about the major trends in the BBQ market and recent shifts in consumer spending behaviour.He discusses how the business has adapted to changing market conditions by investing in enhanced order management capabilities and fulfilment, a new customer relationship management system and new ecommerce platform. He then previews some of the projects in the pipeline for Barbeques Galore over the next 12 months including new store openings and refurbishments, as well as an ongoing evolution of the product range and loyalty program. Angus McDonald will be speaking at the Online Retailer Conference & Expo [https://www.onlineretailer.com/] in July 2022.
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