Behind the Business with the Kendallville Area Chamber of Commerce
Most businesses overlook the simple yet powerful strategy that transformed Lamar Advertising from a local billboard provider into a community cornerstone—and how you can leverage this in your own growth. If you've ever wondered how local service providers build lasting relationships and stand out amid digital overload, this episode reveals the secret sauce. Meet Mike Rayburn, an account executive who’s transforming community advertising in Kendallville. With less than a year on the job, Mike shares how understanding local businesses’ messages and personalized service paved the way for his early wins—like Rebecca securing her first renewal and creating a billboard campaign that truly resonates. His approach challenges the misconception that big advertising means losing the personal touch, proving that face-to-face relationships remain unrivaled in today’s fast-paced world. This episode is essential listening for small business owners, marketers, or anyone interested in authentic community connections and timeless marketing strategies. If you're tired of generic ads and want to learn how to turn local presence into a competitive advantage, tune in now.
27 Episoder
Kommentarer
0Vær den første til å kommentere
Registrer deg nå og bli medlem av Behind the Business with the Kendallville Area Chamber of Commerce sitt community!