Better Done Than Perfect

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more. Visit our website [https://userlist.com/podcast/marketing-channels-programs-with-asia-orangio/] for the detailed episode recap with key learnings. * DemandMaven [https://demandmaven.io/] * In Demand Episode 26: What is the SaaS Black Hole? [https://demandmaven.io/saas-black-hole/] * Managing SaaS Growth with Asia Orangio [https://userlist.com/podcast/managing-saas-growth-with-asia-orangio/] * Userlist’s email examples posts [https://userlist.com/blog/email-examples/] * SignWell [https://www.signwell.com/] – example of a good SEO program * Amplitude [https://amplitude.com/], Google Analytics 4 [https://analytics.google.com/], SegMetrics [https://segmetrics.io/] – marketing attribution tools * Metabase [https://www.metabase.com/] – business intelligence tool * Dovetail [https://dovetail.com/], Cognism [https://www.cognism.com/], Balsamiq [https://balsamiq.com/], Drift [https://www.drift.com/] – good marketing program examples * MagicLibrary [https://www.magiclibrary.co/] – ideas for ads * ProfitWell’s hot sauce campaign [https://x.com/patticus/status/1362393435609698305] * Follow Asia on Bluesky [https://bsky.app/profile/asiaorangio.bsky.social] and LinkedIn [https://www.linkedin.com/in/asiaorangio/] * The Work by DemandMaven on Substack [https://demandmaven.substack.com/] Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist [https://twitter.com/userlist], or leave us a review on iTunes. SPONSOR This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com [https://userlist.com/].

How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more. Visit our website [https://userlist.com/podcast/impact-mindset-with-connor-joyce/] for the detailed episode recap with key learnings. * Bridging Intention to Impact [https://www.peachpit.com/store/bridging-intention-to-impact-transforming-digital-product-9780138360467] * Desired Outcome Labs [https://www.desiredoutcomelabs.org/] * Follow Connor on LinkedIn [https://www.linkedin.com/in/connectconnor/] Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist [https://twitter.com/userlist], or leave us a review on iTunes. SPONSOR This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets [https://userlist.com/worksheets].

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more. Visit our website [https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/] for the detailed episode recap with key learnings. * Learn More Faster [https://www.learnmorefaster.com/] – Michael’s book * Follow Michael on LinkedIn [https://www.linkedin.com/in/mmargolis/] Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist [https://twitter.com/userlist], or leave us a review on iTunes. SPONSOR This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com [https://userlist.com/].

When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more. Visit our website [https://userlist.com/podcast/product-seo-with-david-pasztor/] for the detailed episode recap with key learnings. * UX studio [https://www.uxstudioteam.com/] – David’s company * UXfolio [https://uxfol.io/], Copyfolio [https://copyfol.io/], Archifolio [https://archifol.io/], Ranking Raccoon [https://www.rankingraccoon.com/] – their products * Ranking Raccoon email example [https://userlist.com/blog/gifs-saas-emails/] * Building Two-sided Marketplaces with John Doherty [https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/] * Check out Ranking Raccoon [https://www.rankingraccoon.com/] * Follow David on LinkedIn [https://www.linkedin.com/in/davidpasztor/] Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist [https://twitter.com/userlist], or leave us a review on iTunes. SPONSOR This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets [https://userlist.com/worksheets].

How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Visit our website [https://userlist.com/podcast/storytelling-in-saas-with-stephen-steers/] for the detailed episode recap with key learnings. * Superpower Storytelling [https://www.amazon.com/Superpower-Storytelling-Tactical-Telling-Stories/dp/B0CH26LR56] – Stephen’s book * PR Strategies for Founders with Sneha Saigal [https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/] * Get Stephen’s resources for podcast listeners [http://stephensteers.com/podcast] * Follow Stephen on LinkedIn [https://www.linkedin.com/in/stephen-steers/] Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist [https://twitter.com/userlist], or leave us a review on iTunes. SPONSOR This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com [https://userlist.com/].