29: We’re Taking a Break for the Summer!

29: We’re Taking a Break for the Summer!

We’re checking in with a short and sweet episode today to share about our decision to take a break for the summer. Joanna is traveling, Dianna’s having a baby, so we decided to take our own advice and prioritize rest for July and August! We’ll be back on September 8th with Season 2. We’ve already been planning new episodes (some GOOD ones are coming), AND we’re sharing some exciting news today about what you can expect next season! Time Stamps 00:23 – Six months of Brand Unmuted! 01:05 – Joanna's son finishing middle school 03:14 – Baby watch update 05:52 – Why we're taking a summer break 07:12 – Transitioning to a seasonal format 09:13 – Season Two lineup preview 10:39 – Guest experts coming in the fall 11:44 – What we're each doing this summer 12:13 – Random question: Favorite ice cream flavor? Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com Ice Cream Shops Mentioned: * Dianna’s favorite in Kennebunk, Maine: Rococo Ice Cream [https://rococoicecream.com/] * Joanna's favorites in Vancouver: * Vashti Rose In-House Made Ice Cream [https://www.google.com/maps/place/Vashti+Rose+In-House+Made+Ice+Cream/@49.2764251,-122.8576763,17z/data=!4m15!1m8!3m7!1s0x5486799b26a6c401:0x338c68387392103b!2sVashti+Rose+In-House+Made+Ice+Cream!8m2!3d49.2764251!4d-122.8576763!10e9!16s%2Fg%2F11glxw9rk5!3m5!1s0x5486799b26a6c401:0x338c68387392103b!8m2!3d49.2764251!4d-122.8576763!16s%2Fg%2F11glxw9rk5!18m1!1e1?entry=ttu&g_ep=EgoyMDI2MDYyOS4wIKXMDSoASAFQAw%3D%3D] * La Casa Gelato [https://maps.app.goo.gl/JiafDVENnCZS2w2w8?g_st=ic]

28: It’s Our Birthday! And We’re Celebrating On-Air

We have some big news AND it's our birthday, so we're doing something a little different today and doing a just-for-fun episode. First things first: Dianna has an announcement: baby boy is on the way, due at the end of August. We are so excited! And if that wasn't enough, we recently found out that our birthdays are only one day apart — Dianna's is June 28th and Joanna's is June 29th — and we had absolutely no idea until it came up in conversation recently. So naturally, we decided to dedicate an entire episode to celebrating! We’re not talking strategy today, and instead just sharing some fun birthday stories and having a good time. Topics We Cover * Dianna's big baby announcement (it's a boy!) * How we found out our birthdays are one day apart * Do we believe in the universe putting the right people in your path? * Astrology chit-chat * Are you a big birthday person or not? * The best birthday each of us has ever had * Birthday disaster stories * Kid birthdays vs. adult birthdays * Gifts vs. experiences * Birthday this or that: fancy dinner vs. takeout, trip vs. staycation, balloons vs. flowers, Happy Birthday sung at the restaurant or absolutely not Time Stamps 00:23 – Dianna's baby announcement 03:08 – Our birthdays are one day apart 04:42 – Do you believe in the universe putting people in your path? 05:28 – Astrology and cancer compatibility 06:30 – Baby's due in August — Leo or Virgo? 07:07 – Are you a big birthday person? 09:08 – Diana's best birthday: surprise party at 16 12:19 – Joanna's best birthday: Hawaii 13:23 – Birthday disaster stories 18:24 – Kid birthdays vs. adult birthdays 20:52 – Gifts vs. experiences 23:18 – Birthday this or that 26:43 – Random question: First movie in the theater Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com

27: All Our Favorite Home Office Things, Oprah Style

You get a walking pad! You get a happy light! You get a candle! Okay, we're not actually giving anything away. But we are sharing all of our favorite home office things – the items we can't run our businesses without – Oprah style. In this episode, we're each sharing our favorite home office items, from the practical to the nice-to-have. Everything mentioned is linked in the show notes so you don't have to pause and take notes while you're listening! Time Stamps 06:02 – Joanna's favorite #1: Shure MV7 Plus microphone 08:52 – Joanna's favorite #2: Happy Light desk lamp 10:20 – Joanna's favorite #3: Walking pad 12:29 – Joanna's favorite #4: Standing desk 13:52 – Joanna's favorite #5: Clear acrylic monitor riser 16:01 – Dianna's favorite #1: Roost laptop stand 19:20 – Dianna's favorite #2: Everything is Figureoutable 21:09 – Dianna's favorite #3: Everybody Writes 23:52 – Dianna's favorite #4: Mini stepper 27:37 – Dianna's favorite #5: Plant the Box candle 31:07 – Random question of the episode Links & Products Mentioned Joanna's Favorites: * Shure MV7 Plus microphone [https://amzn.to/4vw2qbJ] * Happy Light desk lamp [https://amzn.to/3SrTq9g] * Walking pad [https://amzn.to/4uYbmad] * Standing desk base [https://amzn.to/43iGGUV] * Clear acrylic monitor riser [https://amzn.to/4vyKc9z] Dianna's Favorites: * Roost laptop stand [https://amzn.to/4ontWWF] * Everything is Figureoutable by Marie Forleo [https://amzn.to/4eH6T4T] * Everybody Writes by Ann Handley [https://amzn.to/4eotLpD] * Mini stepper (with resistance bands) [https://amzn.to/4oljEpY] * Plant the Box candle by Kobo (Wild Tomato Vine scent) [https://amzn.to/4ejq8B9] Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com

26: 5 Brand Messaging Storytelling Secrets You Need to Know

The brands you can't stop thinking about aren't the ones with the best products. They're the ones that tell the best stories. In this episode, Dianna is in the hot seat, sharing everything she knows about brand storytelling and giving away five secrets behind what makes good copy actually work. If you've ever sat down to write your about page, your bio, or even just a social caption and completely frozen, this episode is for you! Remember that people don't want your resume, they want to know the moment everything clicked into place for you. That messy middle, and that's what people actually remember. Topics We Cover * Why it's so hard to write about your own business * The most common brand storytelling mistake * Your origin story is a transformation, not a timeline * The customer is the hero, and you're the guide * Why specificity is your secret weapon * Building a system of stories (not just one) * Real examples: Amy Porterfield, Jenna Kutcher, Airbnb, Jasmine Star * Dianna's own signature brand story * How to blend data and storytelling for maximum impact * Where storytelling matters most (websites, sales pages, email sequences) * The line between vulnerability and oversharing Time Stamps 04:15 – Why it's so hard to write about yourself 06:36 – The most common storytelling mistake 08:17 – Secret #1: Your origin story is a transformation 09:08 – Secret #2: The customer is the hero 12:53 – Secret #3: Specificity is your secret weapon 16:06 – Secret #4: Build a system of stories 19:45 – Real examples of signature stories 24:37 – Secret #5: Blend story with data 27:34 – Where storytelling matters most 29:57 – The vulnerability line 31:36 – Recap of all 5 secrets Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com

25: Ask Us Anything! Answering Web Design & Copy FAQs

Ever wondered what to have ready before hiring a copywriter? Or how to know when its time to hire a web designer instead of DIYing your website? In this episode, we’re doing something a little different–an ask-me-anything style FAQ episode where we’re answering real questions from past clients and discovery calls. We’re answering everything you’d ever want to know about working with a website designer or website copywriter! In this episode: * What to have ready before you reach out to a copywriter * What to ask a designer before you hire them * The difference between good writing and good copy * When DIYing your website starts costing you more than hiring a pro * The #1 fear people have about outsourcing their copy (and why it's not something to worry about) * Why your website template isn't done yet — and what's actually getting in the way * When it's time to hand your copy off to a professional * What the design and copy process actually look like from the inside Links & resources mentioned: * Joanna's website project organizer freebie: https://joannamoss.com/resources [https://joannamoss.com/resources] * Joanna’s website design studio: Joanna Moss Creative [https://joannamoss.com/] / joannamoss.com * Dianna’s copywriting studio: Rise Copy Co. [https://risecopyco.com/] / risecopyco.com Connect with us on Instagram: @brandunmutedpodcast [https://www.instagram.com/brandunmutedpodcast/]