368: The Man Who Changed Cattle Marketing Forever with Superior Livestock Auction's Jim Odle

368: The Man Who Changed Cattle Marketing Forever with Superior Livestock Auction's Jim Odle

In this special Hall of Fame edition of the Cattle USA Daily Podcast, Lauren sits down with 2026 Cattle Marketing Hall of Fame inductee Jim Odle, the visionary whose ideas helped transform livestock marketing through the creation of video auctions and what would eventually become Superior Livestock. From humble beginnings sorting cattle in a sale barn after losing his crop to hail, to pioneering one of the most influential innovations in cattle marketing history, Jim shares the story behind a career built on grit, integrity, and a relentless desire to serve cattle producers. He also reflects on the importance of local livestock markets, embracing innovation, and leaving the industry better than he found it. Links: Superior Livestock Auction: https://superiorlivestock.com/ Jim Odle Cowboy Church TV: https://cowboychurch.tv/about/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Jim Odle shares how a chance opportunity at a local sale barn launched a Hall of Fame career * The story behind creating one of the first successful video livestock auction companies * How Superior Livestock opened new marketing opportunities for ranchers across the country * Why innovation and technology strengthened not replaced traditional livestock markets * The challenges of introducing a completely new way to market cattle * Why mentorship and lifelong learning played a critical role in Jim's success * The importance of integrity, ethics, and earning producers' trust every day * Jim's advice for the next generation of livestock marketers and industry leaders Chapters: 01:12 – Growing up in Colorado and discovering the livestock marketing business 05:52 – Losing a sale barn to fire and finding a new opportunity 06:58 – The idea that would eventually become video cattle auctions 10:00 – Helping ranchers reach new buyers and stronger markets 11:38 – Launching the first video auction and proving the concept 17:18 – How technology transformed livestock marketing over the decades 18:01 – Mentors who shaped Jim's career and leadership style 18:57 – Advice for the next generation of auctioneers and livestock marketers 20:16 – Ethics, faith, and building a lasting legacy in agriculture 21:00 – Final reflections and Hall of Fame recognition Jim Odle, Superior Livestock, Superior Livestock Auction, Lauren Moylan, Cattle USA Daily Podcast, Cattle Marketing Hall of Fame, livestock marketing, video cattle auctions, video livestock auctions, cattle marketing, livestock auctions, sale barn, auctioneer, cattle auction, livestock industry, cattle producers, ranching, beef industry, feeder cattle marketing, livestock markets, cattle sales, agricultural innovation, livestock technology, cattle industry history, Colorado ranching, Brush Colorado, cattle business, agricultural leadership, livestock auctioneer, marketing cattle, Western ranching, Hall of Fame, ranch management, cattle marketing history, livestock legacy, agricultural podcast, beef production, cattle marketing innovation, rural America, livestock entrepreneurship, cattle industry leaders

367: What Nearly 50 Years in the Sale Barn Can Teach Every Producer with Dwayne Mayes

What can nearly five decades in the livestock marketing business teach today's cattle producers? In the first episode of our 2026 Cattle Marketing Hall of Fame series, Lauren sits down with Hall of Fame inductee Dwayne Mays to reflect on a remarkable career spanning nearly 50 years in the sale barn. From starting at the bottom to eventually owning one of the nation's most respected livestock markets, Dwayne shares the lessons, relationships, and values that shaped his career. The conversation explores the evolution of the cattle industry, the importance of integrity and trust, mentoring the next generation, and why faith has remained the foundation of his success. Links: Branded by Christ Podcast: https://www.youtube.com/@brandedinchrist CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Dwayne Mays reflects on nearly 50 years of leadership in the livestock marketing industry * Why starting at the bottom gave him the perspective to lead successfully * How trust, integrity, and long-term relationships built a Hall of Fame career * The evolution of cattle marketing from local sale barns to video auctions * Why timing, patience, and perseverance matter more than chasing quick success * The importance of investing in and mentoring the next generation of producers * How faith guided Dwayne's decisions throughout his career * Why the future of the cattle industry depends on strong leadership and lasting relationships Chapters: 00:00 – Introducing Hall of Fame inductee Dwayne Mays 01:06 – Growing up in Nebraska and beginning a career in the sale barn 03:15 – Starting from the ground up and earning opportunities 05:45 – Purchasing Ogallala Livestock and leading through decades of change 08:10 – The evolution of cattle marketing and the rise of video auctions 10:32 – The faith and values behind a successful career 12:05 – Retirement, moving to Indiana, and finding a new purpose 15:00 – Helping young producers get started in the cattle business 16:01 – The advice every young rancher and entrepreneur should hear 16:41 – Looking back on a lifetime in the livestock industry 18:11 – Why God's timing is always worth trusting 18:26 – Building a legacy that extends beyond the sale barn 20:02 – Reflections on the Hall of Fame and the future of the cattle industry Dwayne Mays, Lauren Moylan, Cattle USA Daily Podcast, Cattle Marketing Hall of Fame, livestock marketing, sale barn, livestock auction, Ogallala Livestock, cattle marketing, cattle auction, Nebraska cattle, ranching, cattle producers, beef industry, livestock industry, video cattle auctions, Western Video Market, cattle market history, agricultural leadership, ranch management, cattle business, livestock markets, cattle sales, Hall of Fame, agriculture podcast, mentoring young ranchers, succession planning, family ranching, faith in agriculture, agricultural legacy, livestock marketing career, cattle industry leadership, rural America, auction markets, cattle marketing history

366: The Hard Truth About Today's Cattle Market with Bryson Wright

In today's episode of the Cattle USA Daily Podcast, Lauren Moylan sits down with feedlot manager and risk management professional Bryson Wright for an honest conversation about what's really happening inside today's cattle market. From managing high-priced feeder cattle and navigating shrinking margins to understanding the feeder cattle index and making disciplined decisions in volatile markets, Bryson shares the perspective of someone making high-stakes decisions every single day. The conversation also explores the future of the cattle cycle, why producers should embrace technology instead of fearing it, and Bryson's candid thoughts on topics like New World screwworm, global competition, and the long-term future of the U.S. beef industry. Links: Connect with Bryson on LinkedIn: https://www.linkedin.com/in/bryson-wright-18a2b9175/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Why record cattle prices also create record levels of risk. * How disciplined decision-making separates successful cattle operations. * The growing importance of the feeder cattle index in today's market. * Why feedlots are keeping cattle on feed longer than ever before. * Market signals every producer should be watching beyond cattle prices. * The risks of reacting emotionally instead of following market data. * Why technology and better information will shape the next generation of ranching. * Bryson's outlook on the future of the cattle industry and global competition. Chapters: 02:12 – What's keeping feedlot managers up at night during record cattle prices 08:43 – Why the feeder cattle index has become such an important market tool 10:47 – Using market data instead of emotion to make better cattle decisions 13:25 – The market indicators Bryson watches every single day 18:30 – Outlook for the cattle market and where prices could be headed 24:02 – Hard truths producers need to hear right now 27:12 – New World screwworm, consumer confidence, and protecting beef demand 30:31 – Global competition, China, Mexico, and the future of U.S. beef 36:17 – Technology, profitability, and preparing for the future Bryson Wright, Lauren Moylan, Cattle USA Daily Podcast, cattle market, cattle prices, feeder cattle, feeder cattle index, live cattle futures, cattle futures, cattle risk management, feedlot management, feedyard management, commodities, cattle procurement, beef cutout, cattle cycle, cattle industry, beef industry, ranching, cattle producers, livestock markets, agricultural economics, beef demand, risk management, cattle feeding, feedlot economics, feeder cattle market, cash cattle, cattle market outlook, cattle health, carcass quality, cattle grading, cattle marketing, beef supply chain, New World screwworm, Mexican cattle imports, China beef industry, global beef markets, agriculture technology, ranch management, commodity trading, beef production, livestock podcast, agricultural podcast

365: Could Virtual Fencing Save Cattle Ranchers Time, Money, and Labor? with Bridger Talbot

Could virtual fencing become one of the biggest technological advancements in modern ranching? On today's episode of the Cattle USA Daily Podcast, Lauren sits down with Bridger Talbot to discuss how virtual fencing is transforming the way cattle are managed on a large cow-calf operation in eastern Oregon. Bridger shares how GPS-enabled collars are helping improve grazing management, reduce labor, protect sensitive landscapes, and create a stronger return on investment when used correctly. From wildfire recovery and public land grazing to regenerative management and maximizing forage utilization, this episode explores how technology is giving producers more flexibility without replacing the fundamentals of good stockmanship. Links: Connect with Bridger on LinkedIn: https://www.linkedin.com/in/bridger-g-talbot-aa8a2616a/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Why virtual fencing is becoming a valuable tool for modern ranch management. * How intensive grazing improves forage utilization and pasture recovery. * The importance of using technology as a management tool not just a tracking device. * How virtual fencing helps reduce labor while improving grazing efficiency. * Protecting riparian areas and sensitive public lands through GPS boundaries. * Why good stockmanship remains essential, even with advanced technology. * The financial considerations and return on investment behind virtual fencing. * How producers can evaluate whether virtual fencing fits their own operation. Chapters: 00:00 – Introducing Bridger Talbot and virtual fencing 01:14 – Bridger's background in ranch management and grazing systems 02:58 – Why an eastern Oregon ranch adopted virtual fencing 05:10 – Wildfires, public lands, and reducing expensive fence replacement 07:00 – Extending the grazing season and lowering winter feed costs 08:35 – The biggest challenges of implementing new technology on a ranch 10:11 – How GPS collars improve daily ranch management 11:17 – Making virtual fencing pay for itself through better management 14:38 – Intensive grazing, healthier pastures, and regenerative management 17:19 – Why virtual fencing benefits ranches across different regions 20:08 – Addressing skepticism and determining if the technology is the right fit 22:20 – Final advice for producers considering virtual fencing Virtual fencing, virtual fence, GPS cattle collars, GPS livestock technology, Bridger Talbot, Lauren Moylan, Cattle USA Daily Podcast, regenerative grazing, rotational grazing, intensive grazing, adaptive grazing, grazing management, ranch management, cattle technology, ag technology, precision livestock farming, GPS collars, Halter, ranch innovation, cow-calf operations, pasture management, forage utilization, regenerative agriculture, western ranching, Oregon cattle, public lands grazing, Forest Service grazing, BLM grazing, wildfire management, carbon sequestration, riparian management, stockmanship, grazing systems, cattle producers, ranchers, beef cattle, livestock management, grazing efficiency, winter grazing, feed costs, ranch economics, agriculture podcast

364: The World Cup Is Creating a Huge Opportunity for U.S. Beef with Samantha Cozza Wright

Today on the Cattle USA Daily Podcast, host Lauren Moylan welcomes Samantha Cozza-Wright to discuss another relatively quiet week in the cattle markets, what producers should expect heading into the second half of July, and why strong feeder cattle demand continues despite softer fat cattle prices. The conversation also explores how the FIFA World Cup is driving international beef demand, the growing debate around lab-grown meat, and USDA's new SPUR program designed to strengthen independent meat processing across the United States. Connect with Samantha:Email - samantha@cattleusainsurance.com Phone - 785-940-5533 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Why the cattle market has settled into a sideways trading pattern. * Corn prices and feed costs continue to influence market sentiment. * Cash fat cattle softened while feeder cattle demand remains exceptionally strong. * How the FIFA World Cup is creating new opportunities for U.S. beef exports. * Why lab-grown meat continues to struggle despite major investments. * Concerns surrounding large packers investing in alternative proteins. * USDA's new SPUR program aims to strengthen regional meat processors. * What producers should be watching as markets head deeper into the summer. 00:00 – Introduction 00:29 – A quiet week in the cattle markets and summer trading trends 02:03 – Corn prices, grain markets, and pressure on cattle futures 04:10 – Cash cattle, feeder cattle strength, and what producers should expect next 06:10 – Why July often brings slower cattle market movement 08:45 – How the FIFA World Cup is helping drive beef demand around the world 09:02 – Lab-grown meat, alternative proteins, and why consumers continue choosing beef 12:08 – JBS investments, packer concerns, and what it means for producers 13:25 – USDA's SPUR program and support for independent meat processors 17:55 – Looking ahead: market outlook and protecting against future volatility Cattle market, cattle prices, feeder cattle, live cattle futures, Samantha Cozza-Wright, Lauren Moylan, Cattle USA Daily Podcast, beef demand, FIFA World Cup, World Cup beef demand, U.S. beef exports, corn prices, grain markets, cash cattle, feeder cattle market, cattle market update, ranching, cattle producers, livestock markets, beef industry, USDA SPUR program, meat processing, independent meat processors, lab-grown meat, alternative proteins, JBS, beef exports, agriculture podcast, cattle marketing, risk management, commodity markets, beef demand outlook, agricultural economics, feed costs, packers, cattle industry news