Checkin' In – The Hospitality & Tourism Podcast
Send us Fan Mail [https://www.buzzsprout.com/2550260/fan_mail/new] What does a five-star rating even mean anymore when guests are used to instant feedback, instant reviews, and instant everything? In this episode, Jeremy Nichols and Jessica Platts talk with Stuart Greif, Chief Strategy, Innovation & Operating Officer at Forbes Travel Guide, about the tension between legacy hospitality standards and a generation raised on real-time validation. Stuart brings over 30 years of global experience at the intersection of travel, hospitality, customer experience, and technology. Before Forbes Travel Guide, he served as Microsoft's Global Executive for Travel & Hospitality, led J.D. Power's Global Travel Practice, and was the Global Travel Leader for Amperity, a unicorn startup backed by early Amazon, Facebook, and LinkedIn investors. He speaks globally on AI, social commerce, and innovation in travel, sits on multiple industry boards, and has been named among the Most Inspiring, Most Influential, and Top Digital Thought Leaders in global travel and hospitality by the International Hospitality Institute. In this conversation, we get into: *How Forbes Travel Guide's rating standards hold up against the speed of modern guest expectations *What AI and social commerce are actually changing about how travelers choose where to stay *Where legacy trust systems still matter and where they're being outpaced *What operators need to understand about the gap between star ratings and real time guest sentiment *Where the industry is headed as technology reshapes what luxury and service mean Checkin' In: The Hospitality & Tourism Podcast is hosted by Jeremy Nichols, Gecko Hospitality franchise owner and executive recruiter, and Dr. Peter Ricci, Director of the Hospitality and Tourism Management program at Florida Atlantic University. We talk real conversations about hospitality leadership, operations, and industry trends that operators deal with every day but don't always discuss openly. Guest: Stuart Greif, Chief Strategy, Innovation & Operating Officer, Forbes Travel Guide LinkedIn: https://www.linkedin.com/in/stuartwgr... [https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rU1pxU1lVdHJPMVJOMzlYQ1hGNUFETXxBR3JiS2FtUXJnS0hwaDh2NGNvVEFKMndnQlZsYkt4Y0Z2ZVl3OTdJVzZlRldGcTF6YmNJSFVJRGFHTWc5cWU5dS1SZkc1bDZlaWVnTG04S3J5UUdXOGU1bzBRU2o1eUFsaWxW&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fstuartwgreif%2F%3FskipRedirect%3Dtrue&v=4FE32JdPhiI] Forbes Travel Guide LinkedIn: https://www.linkedin.com/company/forb... [https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUkhta3kyUXRuQnplNExDTjMtMkFXYXxBR3JiS2FrT1NuUXdSQ2RqN1lLcGdIbVQyUE9BbGlQeUI5VmY2TUJvdXByMzNySDZoeTlzWjNMSE15ZHpfYkNYVGJBdDJuYzk3Z2w4SzRyRnZHTTBVVkROWDc1eHJUbXZRLTVT&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforbes-travel-guide%2Fposts%2F%3FfeedView%3Dall&v=4FE32JdPhiI] Watch live on LinkedIn and YouTube, or catch the full episode on Apple Podcasts, Spotify, and wherever you listen. You can follow Peter Ricci at: https://www.linkedin.com/in/peterriccihospitality/ You can follow Jeremy Nichols at: https://www.linkedin.com/in/jeremycnichols/ https://www.youtube.com/@JeremyNichols
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