Driving Performance
We’re joined by Sue Finneron, [https://www.linkedin.com/in/sue-finneron-16704b23/?originalSubdomain=ca] Faculty of the Canadian Dealer Academy [https://www.linkedin.com/company/automotive-business-school-of-canada/] and former owner of one of Canada’s most successful Hyundai dealerships. Widely known in the industry as “Super Sue,” she built a powerhouse dealership in British Columbia with a brand and culture that made her a force in automotive retail. Sue shares candid insights on what it’s like to sell a dealership, protect your team, and step into life after ownership. She opens up about leadership lessons, financial realities, and how to approach one of the biggest transitions of a dealer’s career. For anyone considering a sale, Sue’s journey is filled with wisdom and real-world takeaways that will resonate deeply. Key Takeaways: 00:00 Introduction. 02:33 Early beginnings in the dealership business and developing a vision for leadership. 04:58 “Super Sue” branding turned the dealership into a household community name. 07:43 The pivotal moment it became clear it was time to sell. 09:20 Facing the fear of life after running a dealership. 10:23 How handling environmental issues early smoothed the sales process. 12:51 The emotional impact of closing day and walking away for the last time. 13:43 Post-sale realities: years of legal, accounting, and company wind-downs. 20:01 Lessons on working on the business instead of just in it. 23:48 Financial and emotional preparation for life without a steady dealership paycheck. 27:13 The four big things you need when you’re ready to sell. Additional Resources: Driving Performance | Website https://performancebrokerageservices.com/driving-performance-podcast/ [https://performancebrokerageservices.com/driving-performance-podcast/] Performance Brokerage Services | Website https://performancebrokerageservices.com/ [https://performancebrokerageservices.com/] Performance Brokerage Services | LinkedIn https://www.linkedin.com/company/performance-brokerage-services [https://www.linkedin.com/company/performance-brokerage-services] Sue Finneron | LinkedIn https://www.linkedin.com/in/sue-finneron-16704b23/?originalSubdomain=ca [https://www.linkedin.com/in/sue-finneron-16704b23/?originalSubdomain=ca] Automotive Business School of Canada | LinkedIn https://www.linkedin.com/school/automotive-business-school-of-canada/ [https://www.linkedin.com/school/automotive-business-school-of-canada/] Automotive Business School of Canada | Website https://www.georgiancollege.ca/academics/academic-areas/automotive-business/automotive-business-school-of-canada/ [https://www.georgiancollege.ca/academics/academic-areas/automotive-business/automotive-business-school-of-canada/] Thanks for listening to “Driving Performance.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations. #AutomotiveDealershipBrokers #CarDealership #AutomotiveIndustry
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