Eco-Business Podcast

'Show me the money' – this is what sustainability has become: CIMB CSO Luanne Sieh

28 min · 25. mai 2026
episode 'Show me the money' – this is what sustainability has become: CIMB CSO Luanne Sieh cover

Beskrivelse

In this episode of On the frontlines, which profiles changemakers on the hard edge of sustainable business, CIMB chief sustainability officer Luanne Sieh shares how she built credibility in her field, what she's learned from dealing with activists, and why she feels criticism of sustainability finance is often misguided. Tune in as we discuss: * Learning on the job: how Sieh moved into the role of chief sustainability officer at CIMB * Embedding sustainability culture at a time of ESG pushback * Dealing with activists * "Show me the money": How investors are influenced by sustainability * Sustainable finance and greenwashing * How to survive in sustainability

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