057: UGC and Content Creation: What Businesses and Creators Need to Know

057: UGC and Content Creation: What Businesses and Creators Need to Know

Content creation has become one of the fastest growing industries online, but there is still plenty of confusion around creator rates, gifted collaborations, UGC content and what businesses should actually expect when hiring a content creator. In this episode of Elevated Ambition, I'm unpacking both sides of content creation and sharing what both creators AND brands need to know to build successful, professional partnerships. Whether you're a content creator looking to charge confidently for your work or a business owner wanting to invest in creator marketing, this episode will help you better understand the industry and avoid some of the most common mistakes. Let's chat.... • The difference between UGC creators and content creators• What businesses should consider before hiring a creator• The realities of gifted collaborations versus paid work• Common mistakes creators make when working with brands• How businesses can find creators who genuinely align with their brand• What makes a successful creator-brand partnership If you've ever wondered how content creators set their rates, whether gifted collaborations are worth it, or how brands can get better results from creator marketing, this episode is for you. Follow Sarah on Instagram : @itssarahlilly [http://www.instagram.com/itssarahlilly] @sarahlillymedia [http://www.instagram.com/sarahlillymedia] Visit the website : www.sarahlillymedia.com [www.sarahlillymedia.com]

056: Why Everything You've Been Told About Brand Colours Is Wrong

Are you choosing brand colours based on outdated rules, or by what actually feels like YOU?In this episode, we're throwing out the old colour psychology handbook, and ditching the trending colours to find a colour palette that is authentically you. Let's chat... * Why traditional colour rules were built for big corporations, not personal brands * How colour meaning shifts across cultures and contexts * A simple method to discover your colours using your wardrobe, home, and saved images * Why trending colours are a trap and how to choose a palette that lasts for years * Practical steps to build and test your brand palette with confidence Whether you're starting your brand from scratch or thinking about a refresh, this episode will change the way you think about colour, and help you find the palette that's genuinely and distinctly yours. Follow Sarah on Instagram : @sarahlillymedia [https://www.instagram.com/sarahlillymedia] @itssarahlilly [https://www.instagram.com/itssarahlilly] Work with me : www.sarahlillymedia.com [https://www.sarahlillymedia.com/] Loved this episode? Rate us and be sure to hit follow - it helps us get this episode out to more amazing women like you!

055: Mum Guilt & Finding Balance as a Working Mum with Gemma Brown

In this honest and heartfelt episode of Elevated Ambition, we’re talking mum guilt… and how it never really goes away as your children grow. I’m joined by my friend, fellow mum, and businesswoman Gemma Brown for a real conversation about mum guilt, motherhood, social media pressure, and finding balance as a working mum. Mum guilt is something so many women experience, but what’s often not talked about is how it changes as our children grow. As a mum to older children, Gem shares how guilt doesn’t disappear when your kids become more independent… it simply evolves. And as a mum currently navigating life with a baby and a seven-year-old, I share what mum guilt looks like in these early, (and physically demanding) years of motherhood. We also dive into the power of shifting from consumption to creation, why showing vulnerability and resilience is important for our kids to see, and how setting healthy boundaries allows us to show up more intentionally for both our families AND ourselves. If you’ve ever questioned whether you’re doing enough as a mum, this conversation is for you! Find Gemma online here: www.gemmabrown.co.nz [https://gemmabrown.co.nz/] Connect with Gemma on Instagram : @itsgemmabrown [https://www.instagram.com/itsgembrown] Connect with Sarah on Instagram : @sarahlillymedia [https://www.instagram.com/sarahlillymedia] & @itssarahlilly [instagram.com/itssarahlilly]

054: Feeling Creatively Stuck? Here’s How to Reignite Your Creative Spark

Feeling creatively stuck after time away from your business or content? Whether you're returning from maternity leave (like me!) or just gotten a little out of your routine, this episode is your reminder that your creativity isn’t gone… and you can bring it back! In this episode of Elevated Ambition, I’m sharing my personal experience of coming back into my business after maternity leave, and having my creativity completely disappear. I'm sharing the simple tips and tricks I used to reignite my creative flow - all without the pressure of perfection. We'll chat.... * Why creativity feels harder after big life transitions like maternity leave or a change in routine * How to stop forcing creativity and start working with your natural flow * Simple ways to shift your environment to spark new ideas and inspiration * Why creative hobbies, that have nothing to do with your business, (aka reading smut) actually matter * How to capture ideas easily using mind dumps and voice notes * Where to actually find inspiration - without copying! * The power of imperfect, spontaneous content, and why it often performs better If you’ve been feeling the creative block and want to learn how to get creative again, then this chat is for you! Let's connect on Instagram: @sarahlillymedia [https://www.instagram.com/sarahlillymedia]& @itssarahlilly [https://www.instagram.com/itssarahlilly/] Work with me: www.sarahlillymedia.com [https://www.sarahlillymedia.com/]

053: How Women Can Build Wealth in Their 30s & 40s (Without Sacrificing Their Lifestyle) - with Maria Temnyuk

If you’ve ever wondered whether you’re actually doing enough to set yourself up for the future … this episode is for you. In this episode of Elevated Ambition, I’m joined by financial planner and founder of Diamond Property and Wealth, Maria Temnyuk, to break down what building long-term wealth really looks like… especially for women in their 30s and 40s who are juggling careers, kids, mortgages, and everything in between! We dive into the reality of where most women are financially right now, what a comfortable retirement actually requires, and how you can start building wealth today without completely sacrificing your lifestyle. Maria shares her journey into finance and how she got out of consumer debt, the mindset shifts that can change everything, and practical, achievable strategies, whether you’re just getting started or ready to take your financial future more seriously. If you want to feel more confident, in control, and clear on your next steps financially… this is a must-listen! Find Maria online here: https://www.diamondpropertyandwealth.co.nz/ [https://www.diamondpropertyandwealth.co.nz/] Follow Maria on Instagram: @diamond.property.and.wealth.nz [https://www.instagram.com/diamond.property.and.wealth.nz/] Follow Sarah on Instagram: @sarahlillymedia [https://www.instagram.com/sarahlillymedia]