Becoming One of One in the Finance Industry | Interview with The Hot Girl CFO

Becoming One of One in the Finance Industry | Interview with The Hot Girl CFO

In today's episode, I'm thrilled to interview Meaghan Wall AKA the Hot Girl CFO and we're talking all about personal evolutions with branding & marketing. She shares the difference between her first business and the business she runs now; the decisions that lead to get her the success she has today; and the attitude it took to become One of One. Grab Meaghan's Craving Index [https://cravings-index-quiz.thehotgirlcfo.com/] Follow The Hot Girl CFO on Threads [https://www.threads.com/@thehotgirlcfo] Connect with Hannah [https://hannahplourde.com/work-with-me] Grab my FREE mini-series Content That Converts [https://hannahplourde.com/3posts]

How to create content that gets people to buy (using your data)

Most people don't know what to actually look at when reading their data and end up missing thousands of dollars worth of leads or launching an offer that no one asked for. When you learn how to read your audience you will: - understand what gets people to buy - know who your warmest leads are - find the gap in your pipeline & fix it And it has nothing to do with how many likes or views you are getting. Inside this episode, I break down how to read your data, how to respond to it like a top Marketing Strategist, and I share a client case study for my client Lori who saw a 300% increase in website traffic after one week of working with me. CONNECT WITH ME ON INSTAGRAM [https://www.instagram.com/hannah.e.plourde/] JOIN SALES LAB [https://hannahplourde.com/sales-lab] FREE: TURN CONTENT INTO CLIENTS [https://hannahplourde.com/contenttoclients]

How to actually get SALES from your content (not just views)

You’re posting every day, getting views and comments, but sales feel ridiculously slow… And you’re putting in the work. You aren’t afraid to test hooks, try new editing styles, trending sounds, etc. Yesterday I was on a private consulting call with my client who is launching a membership for entry-level entrepreneurs that helps them set up the financial side correctly without needing to invest in a full-time accountant.  She told me she wants to post 3x a day because “when I post more I get more visibility, the data is there” I said, “I love the work ethic and we can def work with that but is that visibility leading to sales?”  Her: 👀 This is exactly how I spot the sales gap in my client’s content 👇🏻 Our content has 3 jobs: 1. to grow your audience (visibility) 2. to identify their problem & name the solution (qualify leads) 3. to sell & convert (take them off app and onto your email list or into an offer) My client was only doing one of those jobs, getting results (like a reel with 50k views) but no sales.  More visibility won’t make up for the fact that you aren’t qualifying leads or selling to them. Here’s what we did during our call to fix that: 1. We identified what I like to call her “Spy Factor” messaging points. These are experiences your target client is living on a daily basis that is going to call them out because they are so damn specific.  2. We linked Stories to each of these messaging points that act as a bridge between where your clients are currently and where they want to be. This is not your traditional educational post where you’re sharing 3 tips to get a result, the story builds trust & authority.  3. We focused on Why NOW is the best time to join her membership. Newbies in particular love to DIY, love to figure it out on their own, what’s it costing them to not join her membership? Now that we cleared those 3 things up, her content this week is going to be 10x stronger and alllll of that visibility will actually pay off.  📲WANT ME TO SEND YOU A VIDEO AUDITING YOUR CONTENT? [https://links.heyclients.io/widget/form/EymEDy3S8Dl7poLpu8WE] 💸JOIN THE SALES LAB [https://hannahplourde.com/sales-lab] ☎️DM ME ON INSTAGRAM [https://www.instagram.com/hannah.e.plourde/]

Exactly how I use Threads to drive Sales for my Business

I am no longer subscribed to the belief that you have to be constantly filming short form content to be successful as an online service provider.And guess what you don't have to either (if it's not your thing!). If you'd rather write Threads from the comfort of your pjs, this strategy is going to be your new favorite for getting clients with organic social media marketing. 💸START SIGNING HIGH TICKET CLIENTS ON THREADS [https://hannahplourde.com/wild-seven]🤝Special thanks to Abigail Davidson for being this week's volunteer for the Content Roast. Go follow her here [https://www.instagram.com/oldwoods.bizservices/]☕️Want me to lovingly roast your content next? Click HERE [https://links.heyclients.io/widget/form/EymEDy3S8Dl7poLpu8WE]💸Join the Sales Lab [https://hannahplourde.com/sales-lab]📲Connect with me on Instagram [https://www.instagram.com/hannah.e.plourde/]

How to Build a Real Marketing Plan and Stop Scrolling for "Inspo"

If you're an online service provider and you feel like you are GLUED to your phone – this one is for you. In today's episode, I'm breaking down 3 must-haves every good marketing plan has so that your content grows your audience and converts without you having to do hours of engagement in hopes it'll turn into a client (plz don't do this). At the end of the episode, I'll also be doing another Content Roast of the week! ☕️ Click here if you want me to lovingly roast your content next [https://links.heyclients.io/widget/form/EymEDy3S8Dl7poLpu8WE] 💸Click here to join the Sales Execution Lab [https://hannahplourde.com/book-intensive] 📲Connect with me on Instagram [https://www.instagram.com/hannah.e.plourde/]