How Your Business Can Compete With Large Retail Sales Events

How Your Business Can Compete With Large Retail Sales Events

Episode 17: How Your Business Can Compete With Large Retail Sales Events 🎙️ Show Summary: Major retail sales from Amazon, Target, Walmart, and other big box retailers can feel overwhelming for small businesses. But what if the goal wasn't to compete on price? What if the real opportunity was to compete on connection, community, and strategy? In this solo episode of Founders & Fortitude, Audrie Dollins shares practical marketing ideas that every founder, retailer, creator, and service based business can implement during major sales events. From hosting memorable in person experiences and going live on social media to building strategic partnerships and working with creators the right way, this episode is packed with actionable ideas designed to help businesses stay visible, build stronger customer relationships, and create long term growth. Instead of focusing on what the large retailers are doing, Audrie encourages founders to focus on what makes their own business valuable and how to turn that into a competitive advantage through thoughtful marketing and authentic community building. What to Expect in This Episode: • Why competing with Amazon on price is the wrong strategy and what to focus on instead. • How going live on social media can increase engagement, build trust, and improve conversions. • Why in person events create memorable customer experiences that large retailers cannot replicate. • The power of strategic brand partnerships and business to business collaborations. • How to create urgency with flash sales and planned promotional calendars. • Why influencer marketing works best when creators are treated as true business partners. • Marketing strategies that help small businesses remain visible during major retail sales events. Founder's Favorites: Trending Topic: Mid year retail sales and how small businesses can strategically position themselves during Amazon, Target, Walmart, and other major promotional events. Marketing Resource: Audrie's companion blog, How Your Business Can Compete With Large Retail Sales Events, featuring additional marketing ideas and implementation strategies. Current Business Focus: Building stronger communities through authentic marketing, live video, strategic partnerships, and memorable customer experiences. Current Reminder: The businesses that continue showing up consistently are the ones that build long term success. Quote of the Week: Sponsored by Parlay Collective. "Stop worrying about competing with the big retailers. Focus on becoming the business your community chooses because of the experience you create." — Audrie Dollins This Week's Three from Me: 1. Go Live Every Week Choose one consistent day each week to go live on Instagram, Facebook, or TikTok. Use the opportunity to educate your audience, answer questions, and build relationships that extend beyond a single post. 2. Host an Experience Create an in person event your customers will remember. Whether it's a shopping event, styling session, networking happy hour, workshop, or collaboration with another local business, memorable experiences build loyal customers. 3. Build Strategic Partnerships Partner with complementary businesses and trusted creators to expand your audience. The strongest growth often comes through relationships and referrals rather than trying to market alone. Resources Mentioned: • Amazon • Target • Walmart • Meta Ads • Instagram Live • Facebook Live • TikTok Live • Creator and Influencer Marketing • Strategic Business Partnerships • Parlay Collective Let's Connect! If you enjoyed this episode, please take a moment to rate and review. Your support helps Founders & Fortitude reach more founders, entrepreneurs, creators, and business leaders. Join the conversation by sharing your biggest takeaway from today's episode. Instagram: @audriedollins Website: audriedollins.com Subscribe wherever you listen to podcasts so you never miss an episode. Remember: You are valued, appreciated, and capable of amazing things. Capture. Brand. Engage. Let's do big things. Video and Sound Production provided by Kris of Danielle Rankin Photo & Film.

No Time For Nails

FOUNDERS & FORTITUDE Episode 16 No Time For Nails Forget Balance. Build the Business (and Life) That Actually Fits, with KJ Lenbauer and Steph Wibrary Episode Overview In this candid and energizing episode of Founders & Fortitude, host Audrie Dollins is joined by two powerhouse founders. KJ Lenbauer is a publicist, three-time author, and founder of Hearsay PR. Steph Wibrary is the founder of Joy Creative Shop. Together they have an honest conversation about what it really takes to build, scale, and sustain a business while showing up fully in life. From the early days of PR before social media existed to the modern world of influencer marketing, brand partnerships, and subscription launches, KJ and Steph share the lessons, missteps, and mindset shifts that helped them build companies they love. They dig into team building, delegation, the messy reality of motherhood and entrepreneurship, the redefinition of success, and the freedom that comes from choosing who you work with and what you say yes to. This episode is a permission slip for every founder, creator, and dreamer who is tired of comparing their season to someone else’s and ready to build something that actually fits their life. Key Takeaways * Balance Isn’t Real, Priorities Are. Why the pursuit of “balance” is a setup for failure, and how ebb and flow plus clear priorities actually run a business and a life. * The Evolution of PR and Influencer Marketing. How the industry shifted from mailed press kits and unboxing videos to integrated brand partnerships, and where it might be headed next. * Brand Partnerships That Actually Move the Needle. Why business to business collaborations and shared audiences are one of the most underrated growth strategies for modern brands. * Delegation Is a Priority, Not a Privilege. Buying back your time, hiring before you feel “ready,” and trusting your team to run with the vision. * Redefine Success on Your Own Terms. Whether it’s a Chanel bag, a piece of original art, a condo in Florida, or the freedom to pick your kids up at 3:20, success looks different for everyone, and that is the point. * Start Small, Start Now. Why 25 subscribers in week one is a win for a multi-million-dollar brand, and how testing small ideas creates the biggest breakthroughs. * Know What You Want to Be Known For. The single most important question every founder should answer before saying yes to anything else. Notable Quotes “It’s not privliege it's priority. It’s priority.” (Audrie Dollins) “Success for me is not a monetary number. I get to choose what I do every day, who I get to do it with, and what I’m actually going to do.” (KJ Lenbauer) “There’s no balance. I’ve grown Joy Creative Shop in the margin of motherhood, of life. But I’ve worked harder than most everyone you know.” (Steph Wibrary) “What you walk in to achieve is what you receive. I can’t get you further if you’re not willing to go further.” (Audrie Dollins) “It doesn’t have to be big, because this could be the biggest thing we ever do. But it has to start.” (Steph Wibrary) “What do you really want to do? What do you really want to be known for? That is the piece of advice I give to everyone.” (KJ Lenbauer) Links and Resources Connect with KJ Lenbauer * Website: hearsaypr.com [https://www.hearsaypr.com/] * Instagram: @kjlenbauer [https://www.instagram.com/kjblattenbauer/] * Book: Pitchworthy [https://amzn.to/48cVeYX](and the accompanying Pitchworthy workbook [https://amzn.to/3QnDQus]), available on Amazon and anywhere books are sold * Third book coming soon KJ’s Highlights * Publicist with nearly three decades of experience * Best-selling author with a third book on the way * Hearsay PR currently serves around 20 clients across multiple industries Connect with Steph Wibrary * Brand Website: Joy Creative Shop [https://rstyle.me/+37roHXqNT_mtMJ2w5jCWqg] * Instagram: @joycreativeshop [https://www.instagram.com/joycreativeshop/] * New launch: Happy Mail Subscription [https://rstyle.me/+b6a9w7E-VnJPxL3fvcfmrA]. A monthly mailed letter, notecard, and pre-stamped envelope to pay forward to someone you love. * Active brand partnership with Ali and Best Mentioned in This Episode * Pretty Woman (“I say who, I say when”), referenced on owning your terms * Warren Buffett (KJ’s husband’s hero) * Katie Craig, local artist whose work hangs in Steph’s kitchen as a milestone marker * Bonnie of Shop with Bonnie, stylist and longtime friend of the show * The “fund the dream vs. buy the bag” debate, and why both can be true Host * Audrie Dollins. Founder and CEO of Parlay Collective, Influencer and Brand Marketing Strategist, Host of Founders & Fortitude. Final Note This episode is for every founder who is tired of chasing a version of “balance” that doesn’t actually exist. KJ and Steph remind us that success is not a single number, a single bag, or a single milestone, and balance is not the goal. The goal is freedom. The freedom to choose your priorities, the courage to start small, and the clarity to know what you actually want to be known for. Whether you are scaling a brand, building a team, raising kids in the margin of motherhood, or finally ready to outsource the things you do not love, let this conversation be your nudge to stop waiting for permission and start building the version of success that fits your life. Capture, brand, and engage, and let’s do big things. Quote of the Week Sponsored by Parlay Collective. “It’s easy to like those who make life fun and paths simple, but the ones worth choosing are those you respect, who challenge, push, and ultimately draw out the greatness within you, leading you to true strength and success.” (Audrie Dollins) This Week’s Three from Me Actionable tools and tips to apply right now. 1. Audrie’s Amazon and LTK Storefronts. When you are too busy to put outfits together, I have done the work for you. Everyday looks to save time, workwear that takes the guesswork out of getting dressed, and gift ideas you can shop in one click. All sourced from what I actually use and wear, day in and day out. From gifts to outfits, I’ve got you. * Amazon Storefront: amazon.com/shop/audriedollins [https://amzlink.to/az0j1OsbIIvRI] * LTK: @audriedollins on the LTK app [https://www.shopltk.com/explore/AudrieDollins] <...

Building Brands Before The Blueprint: Evolution of Influencer and Brand Marketing

Episode 15: Building Brands Before The Blueprint Evolution of Influencer and Brand Marketing with Kristin McClement and Kirby Smith Episode Overview In this inspiring episode of Founders & Fortitude, host Audrie Dollins sits down with Kristin McClement, President of Arden St. Clair, and Kirby Smith, branding and marketing strategist, to reflect on the early days of influencer and brand marketing. At a time when there was no clear blueprint, these trailblazers worked within public relations, influencer management, customer service, and marketing growth to curate an ecosystem that shaped today’s creator economy. Together, they share stories of navigating brand negotiations, learning from both successes and setbacks, and building companies that helped define how brands and influencers collaborate today. Listeners will gain insight into how an undefined industry grew into a thriving marketing channel that continues to evolve, along with the lessons learned from those who were there at the very beginning. Key Takeaways * Building Without a Blueprint: How influencer and brand marketing emerged before clear processes existed. * The Power of Collaboration: Why aligning PR, influencer voices, social media, and customer service created long-term growth. * Lessons from Negotiation: The reality of structuring partnerships between brands and creators in the early stages. * Growing with the Industry: How setbacks, adjustments, and persistence led to sustainable campaigns and thriving companies. * Influencing the Future: The role professionals like Kristin and Kirby played in shaping today’s creator economy. Notable Quotes “Influencer marketing wasn’t written down in a handbook when we started. We built it as we went.” – Kristin McClement “The best campaigns weren’t just about sales. They were about connection, story, and growth for both brand and creator.” – Kirby Smith “Every misstep became a roadmap for the future. Success comes from learning, adjusting, and trying again.” – Audrie Dollins Links & Resources Connect with Kristin McClement * Email: Kristin@ardenstclair.com * Instagram: @kristin_mcclement [https://www.instagram.com/kristin_mcclement] * LinkedIn: Kristin McClement [https://www.linkedin.com/in/kristin-mcclement-7346a7a?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app] Kristin’s Recommendations * How to Win Friends and Influence People by Dale Carnegie * Podcasts: Aspire with Emma Grede, Building Brand Advocacy * Newsletters: Marketing Brew, Girlboss Daily Connect with Kirby Smith * Email: Kirbyannesmith@gmail.com * LinkedIn: Kirby Smith [http://linkedin.com/in/kirby-smith] Kirby’s Recommendations * #Girlboss by Sophia Amoruso * Normal Gets You Nowhere by Kelly Cutrone * Leave Your Mark by Aliza Licht Guests * Kristin McClement – President, Arden St. Clair * Kirby Smith – Branding and Marketing Strategist Host * Audrie Dollins – Founder & CEO of AD Media Group, Marketing Strategist Final Note This episode is a masterclass in building before a blueprint existed. Whether you’re an influencer, brand founder, or marketer, Kristin and Kirby’s stories will inspire you to approach challenges with creativity, persistence, and vision. Their experiences remind us that the creator economy wasn’t given to us, it was built, and it continues to evolve with those willing to lead the way.

Empty Nest Blessed with Suzy Mighell

Suzy Mighell of Empty Nest Blessed – Finding Joy and Purpose in the Empty Nest Season Episode Overview In this heartfelt episode of Founders & Fortitude, host Audrie Dollins sits down with Suzy Mighell, the voice and vision behind Empty Nest Blessed. Suzy opens up about her passion for blogging, her journey as a leading resource for empty nesters, and the inspiration behind her new book. This episode explores how the empty nest stage can be a time of rediscovery, growth, and meaningful new beginnings. Suzy shares practical advice and personal stories that make you feel understood, inspired, and equipped to navigate this transition with confidence and joy. Audrie and Suzy dive deep into the power of community, the challenges and rewards of midlife reinvention, and how sharing your story online can impact countless others going through the same journey. This conversation leaves listeners feeling empowered, supported, and ready to embrace the possibilities of their next chapter. Key Takeaways * Rediscovering Purpose: How Suzy turned her personal journey as an empty nester into a thriving blog and supportive community. * The Power of Sharing Your Story: Why blogging can create impact and connection during life transitions. * Navigating Change with Confidence: Practical tips for finding meaning, joy, and direction when your children leave home. * Creating a New Identity: Building a life that reflects who you are now while honoring the chapters that came before. * Encouragement for the Journey: Why no one has to feel alone during the empty nest season. Notable Quotes * “The empty nest isn’t the end of your story. It’s the start of a beautiful new chapter.” – Suzy Mighell * “When you share your journey, you give others permission to feel, to grow, and to know they’re not alone.” – Audrie Dollins * “Midlife reinvention is not about starting over. It’s about stepping into who you’ve always been meant to be.” – Suzy Mighell Links & Resources Follow Suzy Mighell on Instagram: @emptynestblessed [https://www.instagram.com/emptynestblessed] Explore Suzy’s blog and resources: www.emptynestblessed.com Check out Suzy’s new book: Empty Nest Blessed  [https://emptynestblessed.com/book/] Follow Audrie Dollins on Instagram: @audriedollins [https://www.instagram.com/audriedollins] Visit Audrie’s websites: www.audriedollins.com [https://www.audriedollins.com] and www.admediagroupllc.com [https://www.admediagroupllc.com] Guest Suzy Mighell – Blogger & Author, Empty Nest Blessed Host Audrie Dollins – Founder & CEO of AD Media Group, Marketing Strategist Final Note Whether you’re entering the empty nest stage, reinventing your career, or simply looking for encouragement, this episode will remind you that you’re not alone. Suzy’s story and insights offer a roadmap to living fully and joyfully in this new season of life. Episode Powered by AD Media Group – @admediagrp [https://www.instagram.com/admediagrp]

All The Good None of The Bad with Founder of Moxy Energy

Episode Overview: In this episode of Founders & Fortitude, host Audrie Dollins sits down with Penny Gibbs, Founder of Moxy Energy Drink. Penny shares her journey from concept to execution, describing her mission to create a health-driven energy drink after realizing how many mainstream options were filled with unhealthy ingredients. What started as a personal need quickly turned into a brand built on impact, fortitude, and perseverance in the unknown. Audrie and Penny dive into the realities of building a brand with Penny's non-prior industry experience, from formulating the drink to producing it for the masses. This conversation highlights the resilience required to keep moving forward, the importance of surrounding yourself with support, and how the AD Media Group team partnered with Penny to bring her vision to life through design and marketing processes. Grab a Moxy and join us for an inspiring conversation about drive, passion, and making bold ideas a reality. Key Takeaways: * Building with Purpose: Why Penny’s personal health journey was the catalyst for Moxy Energy Drink. * From Vision to Reality: What it takes to develop a product from scratch without prior experience. * Fortitude in the Unknown: How persistence drives success when facing challenges in uncharted territory. * The Power of Support: Why surrounding yourself with the right people is essential to growth. * Marketing the Mission: How AD Media Group helped shape and amplify Penny’s brand story. Notable Quotes: * "I knew energy drinks were part of my daily life, but I didn’t want to compromise my health, so I made it my mission to create a better option." – Penny Gibbs * "Building a brand is about fortitude, pushing through the unknown, and believing in your why." – Audrie Dollins * "Surround yourself with people who support your vision, even when the journey feels uncertain." – Penny Gibbs Links & Resources: Follow Moxy Energy Drink on Instagram: @drinkmoxy [https://www.instagram.com/drinkmoxy/] Learn more at: www.drinkmoxy.com Follow AD Media Group on Instagram: @admediagrp [https://www.instagram.com/admediagrp/] Learn more about marketing strategies at: www.admediagroupllc.com [https://admediagroupllc.com/] Guest: Penny Gibbs – Founder, Moxy Energy Drink Host: Audrie Dollins – Founder & CEO of AD Media Group, Marketing Strategist Instagram: @audriedollins [https://www.instagram.com/audriedollins/] Website: www.audriedollins.com [https://audriedollins.com/] Website: www.admediagroupllc.com [https://audriedollins.com/] Final Note: Launching a product takes courage, persistence, and a clear mission. Whether you are building a new brand, developing a product, or finding your footing in uncharted territory, this episode shows the value of passion, fortitude, and surrounding yourself with the right team. Capture. Brand. Engage. Let’s Do Big Things. Episode Powered by: AD Media Group – @admediagrp [https://www.instagram.com/admediagrp/]