Fun Raising
Santiago Pliego built his thesis around a specific macro claim: the last 70 to 100 years represent an anomaly characterized by globalized Pax Americana, the offshoring of physical industry, and a massive over-rotation into software and financial abstraction. His argument is that we are now exiting that anomaly and returning to hard physical things, national sovereignty, and critical supply chains. This isn't a generic "deep tech is hot" take. Vashon was deliberately designed to be capital that is native to this new paradigm, modeled on the merchant banks and trading companies of the 16th to 18th centuries that financed expeditions, secured supply lines, and took equity in the outcomes. The practical upshot is that Vashon operates in the same mountains and oceans as the founders it backs, front-running the upstream material and logistics bottlenecks those founders will eventually hit, and actively taking portfolio technology into regions where the geopolitical leverage is asymmetric. If you are building in mining, maritime, modular power, or anything that unlocks physical infrastructure, Vashon is not writing a check from behind a screen and waiting for a markup. On pitch materials, Santiago makes a case that most early-stage founders should write a memo rather than a deck, or at minimum alongside one. The argument is operational: a memo removes the crutch of visual design and forces the founder to articulate the narrow problem sliver they have actually identified. His framing is that the most compelling pitch is not a large TAM but a demonstration that there is one specific cost curve or bottleneck hiding in plain sight across an entire value chain, one that nobody has identified, that if inverted would create a company worth $100 billion in that lane alone. He uses Durin Mining as a live example, noting that the materials Ted Feldman sent at the pre-seed stage were essentially a one-and-a-half page memo. For TAM, his take is dismissive: if the industry is well-understood (mining, maritime), you do not need a slide proving it is big. A TAM slide is only useful when the market itself is hidden, and even then, undershooting with a $1B number hurts more than it helps. For the first meeting, Santiago is looking for what he calls the "beam them back a thousand years" test: would this founder be the one leading a group into battle, scaling a wall, conquering a city? He acknowledges this reads as abstract but is emphatic that it's the most predictive heuristic at inception stage, and that it manifests in observable ways, even in a first call. The single most common mistake he sees from technical teams is spending the meeting on component-level engineering depth rather than on company vision. The way he describes it internally: it feels like talking to a good engineering team inside Boeing or Lockheed, not a fast-moving startup. He extends this into post-close behavior: founders who immediately spin up a media and podcast circuit after closing a round are, in his view, signaling that what they wanted was the status of having raised, not the company itself. The FOMO that closes a competitive round should come through private group chats and word-of-mouth among the right people, not performative Twitter activity.
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