90s Butter Summer and a Dopamine Detox

90s Butter Summer and a Dopamine Detox

For the mom trying to give her kids a magical summer without losing herself Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] You know those conversations that start with Slip ’N Slides, splash pads, Costco pools, and “’90s summer”…and somehow end up at the deep emotional truth that maybe your kids are not the only ones who need screen time boundaries? That was today’s episode. We started with summer. The kind where the kids are home, the hose is out, the $20 backyard pool is doing the heavy lifting, and everyone is trying to make “low-lift fun” feel like enough. Honestly? We support this math. But then Mary Scott (our guest this week & one of Meredith’s best friends who quickly become one of ours) said something that reset the conversation:  I wonder if my inability to hold personal boundaries is gonna pour over into my inability to keep boundaries with my kids. And there it was. The conversation turned into: what happens when motherhood gets loud, overstimulating, repetitive, and relentless, and we find ourselves reaching for whatever gives us a little escape. A phone, p podcast, audiobook, Instagram. Anything that makes the backyard, the whining, the snack requests, the 5:30 a.m. wakeups, and the 14th “Mommy?” feel a little less consuming. Because we love our kids…and we’re only human. The hard part of summer is not just the kids being home Summer with little kids can sound so simple from the outside. Let them play outside, give them popsicles, fill up the kiddie pool, go to the library, let them be bored. Bring back the ’90s summer!! Great. Love that. Fully on board. But the actual experience can feel very different. Because you are still managing sunscreen, snacks, sibling fights, hydration, towels, “watch this,” “watch this again,” and someone crying because the hose water is too cold. And if you are a mom with young kids, you may not be getting the clean, quiet morning routine people on the internet are always trying to sell you. If you’re like Mary Scott, you may be trying to read at 5:08 a.m. while one kid crawls into your bed, another kid wakes up at 5:38 asking for cheese balls, and you are whisper-yelling because one wrong floorboard creak could wake the whole house. So when we talk about boundaries, we are not talking about cute, aesthetic boundaries. We are talking about the kind you need when you are already overstimulated before 6:00 a.m. What we walked away with This episode was not a neat and tidy “five ways to survive summer with kids” conversation, but there were a lot of takeaways that felt immediately useful: * Set yourself up before the day starts bossing you around.Sometimes the most regulating thing you can do is put the water cups out the night before. Or set breakfast bowls where the kids can reach them. Or put a basket of quiet toys, books, or the Toniebox by the couch where you actually sit in the morning. Not because you are trying to become a perfect systems mom, but because 5:30 a.m. you would love those small acts of prep. * Notice what you are reaching for.This conversation was never really just about phones. It was about the constant input. Instagram, podcasts, audiobooks, music, noise, anything that keeps us from sitting in the discomfort of the moment. Sometimes the question is not, “Why am I on my phone again?” Sometimes it is, “What am I trying not to feel right now?” * What down what you love. Literally, make a list and put it on the fridge like Hannah did. That way, when you do have pockets of downtime, you don’t have to reach for more noise, you have a reminder of hobbies that refuel you without having to do the mental gymnastics of remembering what you even like with the 15 minutes you have. * Let jealousy give you information.Mary Scott talked about looking back on the school year and feeling frustrated that she had childcare hours but still did not do some of the things she wanted to do. Write. Create. Start the Substack. Have something that felt like fruit. Hannah’s response was so helpful: what if the things you feel jealous of are not there to shame you, but to show you what you really want? * Reset the day when it starts sideways.If the morning starts in full reactive mode, you are allowed to call a redo. You can literally say, “You know what? We’re starting over.” Go back into your room, walk out again, make it silly and fun, and let your kids see that a bad moment does not have to become a bad day. * Repeat after me, “I am the mom”One of the biggest themes in this conversation was how easy it is to parent from a reactive place. Staying calm is sometimes as easy as remembering that you are the one in charge. You get to decide your family’s rhythms, routines, and habits. And that’s a gift, not a burden. This episode is for the mom who wants to be present but also wants to be a person There are so many competing messages in motherhood. Be present, but let them be bored. Enjoy every second, but have your own hobbies. Don’t make your kids the center of the universe, but remember this is their only childhood. Take care of yourself, but also be emotionally available, regulated, patient, playful, structured, flexible, and somehow not annoyed when someone asks for a snack 11 minutes after breakfast. No wonder we are tired. This conversation does not tie all of that up in a neat bow, because real motherhood rarely works that way. But it does give language to something a lot of moms are living right now. You can love your kids deeply and still want to escape sometimes. You can set boundaries with your kids and realize you need some with yourself too. You can create a magical summer without making yourself the cruise director. You can be present without being constantly available. You can be the mom and still be a person. And maybe this summer doesn’t have to be about doing more. Maybe it can be about noticing what is not working, releasing some shame, making a few tiny changes, and remembering that you are allowed to lead your home with calm, confidence, and a little more mercy for yourself. If this episode hit close to home If you’re anything like Mary Scott, maybe you noticed a gap between the mom you are in real life and the mom you want to be in your head because motherhood has a way of exposing the places where our own boundaries, rhythms, expectations, and coping mechanisms are not quite working anymore. And sometimes, you just need someone to help you name what’s happening, get curious about what’s underneath it, and find a few practical next steps that actually fit the season you’re in. If you loved the way Hannah and Meredith helped Mary Scott walk through what she was feeling, our coaches would love to do the same for you. You can learn more about coaching by booking a call with Meredith, or send us a DM on Instagram @getmomready [https://www.instagram.com/getmomready]. Get Mom Ready is the community for driven moms living full lives and figuring out how all the pieces work together. Subscribe to get every episode and article delivered to your inbox. Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] Get full access to Get Mom Ready at www.getmomready.com/subscribe [https://www.getmomready.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Who Were You Before the World Told You Who to Be?

Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] Episode Show Notes When you think of the Enneagram, you probably think of phrases like, “I’m such a 7,” or “That’s so Enneagram 8 of me.” But what if the Enneagram was less about labeling yourself and more about learning how to notice your patterns with a little more honesty, kindness, and compassion? In this episode of Get Mom Ready, Holly, Meredith, and Anna sit down with Meredith’s longtime friend Nicole Shephard to talk about the Enneagram, but not in a “put yourself in a number box and stay there forever” kind of way. Nicole is certified in the Enneagram for Conscious Living, and she helps us think about the Enneagram as a tool for noticing our patterns, understanding ourselves with more kindness, and maybe yelling at our kids slightly less when bedtime goes off the rails (Or at least understanding why we yelled)…baby steps. Why Moms Will Love This Conversation Because motherhood has a special way of revealing exactly what is going on inside of us. * The bedtime routine gets disrupted and suddenly you’re not just annoyed, you’re deeply annoyed. * Your kid has a meltdown and somehow it activates every unhealed thing inside your body. * Your spouse says one normal sentence and you’re like, “Wow, interesting tone.” * You finally get a quiet moment and instead of relaxing, you start mentally reorganizing the pantry, planning summer logistics, and wondering if your child’s entire emotional future depends on how you handled bath time. So yeah, we need tools to help us navigate the many emotions of motherhood. And in this conversation, Nicole helps us see the Enneagram as one of those tools. Not to overanalyze everyone in your house. Not to type your toddler. Please do not walk around saying, “She’s giving unhealthy 4 energy” about your preschooler. But to ask better questions about ourselves: * What’s actually underneath my reaction? * Is this fear, shame, or anger? * What pattern do I keep falling into? * What does my kid need from me right now? * What do I need right now? * And Nicole’s favorite: how do I bring a little more compassion into the whole situation? The Enneagram Is Not Just a Personality Test Nicole explains that the Enneagram is wayyy more layered than the quick internet version most of us have heard. Instead of saying, “I am a type,” she uses the phrase “center of gravity,” which feels so much less dramatic and permanent. Your type is not your prison sentence. It’s simply a pattern you tend to return to. The goal is not to say, “Well, I’m an 8, so good luck everyone.” The goal is to notice the patterns, understand what they were trying to protect, and decide whether they are still helping you now. Please Don’t Type Your Toddler One of our favorite parts of this conversation is when Nicole talks about using the Enneagram as a mom. She is not trying to figure out her kids’ Enneagram numbers while they are still little. Instead, she uses the framework to pay attention to what might be driving their behavior by asking: “Is this coming from fear, anger, shame?” A much more useful approach than trying to diagnose every tantrum. Because sometimes our kids are not “being difficult.” Sometimes they are scared, embarrassed, mad, tired, overstimulated, or all of the above (plus they were given the wrong color cup, which, as we know, is a full family crisis). Nicole talks about meeting our kids in that place instead of immediately trying to fix or correct the behavior. And that led us into a really tender conversation about our kids’ essence: who they are before the world tells them who they should be. Yes, we cried a little. 🥹 Marriage, Routines, and the Plans We Keep Not Making Nicole also talks about instincts (self-preservation, social, and attraction/sexual) and how they show up in real life. And this is where Holly realizes that she and her husband, Elliott may both lean hard toward structure and routine, which would explain why they can talk about rock climbing for 13 years and never actually go rock climbing. They have also discussed going to a concert multiple times but still haven’t bought the tickets, because apparently wanting to do something and actually disrupting your routine to do it are two very different activities. If you have ever said, “We should totally do that,” and then immediately returned to your couch, your calendar, and your regularly scheduled life, this section is for you. Your Spouse Is Not Supposed to Be You One of Nicole’s most helpful reminders is that every type, center, and instinct has value. The point is not to make your spouse, friend, child, or co-worker see the world exactly the way you do. The point is to get curious about what they see that you might be missing. Nicole talks about how she shares what she is learning with her partner, owns the ways her own patterns affect their family, and tries to see his way of moving through the world as something she can learn from, not just something to correct. When Other People Won’t “Do the Work” We also get into the thing many of us feel but maybe do not always say out loud: It is really frustrating when you are trying to grow, heal, become more self-aware, go to therapy, read the books, listen to the podcasts, take the walks, journal the feelings, and someone else is just… not. Nicole offers a gentle but very inconvenient reminder: the work always starts with us. Not because other people’s choices do not matter, not because you should tolerate unhealthy behavior, and not because boundaries are optional. But because the only person you can actually change is you. Nicole’s Life in the Cotswolds Nicole also shares her story of moving to the UK, raising two British-born daughters in the Cotswolds, and what it has looked like to follow a vision for her life that started long before motherhood. It is dreamy and brave and very “wait, should we all move to the English countryside?” Listen If… Listen to this episode if you’ve ever: * Used the Enneagram to explain yourself and then wondered if that was allowed * Wanted to understand your reactions instead of just feeling bad about them * Felt triggered by your child’s totally normal child behavior * Wanted better language for marriage and conflict * Had a toddler meltdown turn into a personal growth opportunity you did not ask for * Said, “We should do that sometime,” and then never did it * Needed a reminder that self-awareness should make you kinder, not meaner to yourself Get Mom Ready is a podcast for moms navigating the tension of work, life, and everything else we carry. Subscribe for free to get our weekly episodes in your inbox. Resources Mentioned to go Deeper Into The Enneagram Nicole recommended Russ Hudson as her favorite Enneagram teacher and suggested starting with his work if you want to go deeper. The Wisdom of the Enneagram [https://www.amazon.com/Wisdom-Enneagram-Psychological-Spiritual-Personality/dp/0553378201] by Don Richard Riso and Russ HudsonA foundational overview of all nine types. Understanding the Enneagram [https://www.amazon.com/Understanding-Enneagram-Practical-Guide-Personality/dp/0618004157] by Don Richard Riso and Russ HudsonA deeper, more technical resource on the triads and structure of the Enneagram. The Enneagram: Nine Gateways to Presence [https://www.amazon.com/Enneagram-Nine-Gateways-Presence/dp/B08SR7WMSJ] by Russ HudsonAn audiobook Nicole described as more meditative and embodied, especially helpful for people with a mindfulness practice. The Enneagram Institute Type Descriptions and Assessment [https://www.enneagraminstitute.com/type-descriptions/]Nicole said an assessment can be a helpful place to start, as long as you treat it as a direction to explore rather than a final answer. Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] Get full access to Get Mom Ready at www.getmomready.com/subscribe [https://www.getmomready.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

What If Survival Mode Isn't Failure... It's Actually Strength?

Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] We thought this conversation would be about navigating life as a medical mom. And it is, but like every honest conversation on this podcast, it turned into an encouragement to every mom who feels like they’re carrying the weight of the world. It became a conversation about what happens when the life you planned stops being the life you’re living. About releasing expectations you didn’t even realize you were carrying. About redefining what “success” looks like when you’re split in twelve directions and none of them come with a manual. Amber is a mom of four, a full-time professional, a medical mom to her son Santi who has congenital heart disease and is currently awaiting a heart transplant at Texas Children’s Hospital, and she is somehow still the most positive, grounded person in the room. As she shared in the episode: “You can be optimistic about things, but you can’t be attached to them.” That one line might be the most useful thing any of us hear this week. What This Episode Is Really About Yes, we talk about Santi’s medical journey, hospital stays, and the day-to-day reality of caring for a child on a transplant list. But underneath all of that, this episode is about: * The moment you realize motherhood isn’t going to look like you imagined * What it means to keep showing up when you’ve had to let go of the plan * How to redefine success when your old version of “enough” doesn’t fit anymore * Why accepting help is one of the hardest and most important things a mom can do * And how community and small moments of joy carry you through seasons that don’t make sense yet Themes We Keep Coming Back To From This Conversation You can plan everything and still get blindsided, and that’s not failure, that’s life. Letting go of expectations isn’t giving up. It’s how you survive and find joy. “Strong” doesn’t always feel strong on the inside. Sometimes the most important thing you do today is cuddle your kids and let the rest wait. Asking for help doesn’t come naturally to most moms, so if you see one struggling, just show up. Don’t wait for her to ask. If You’re In This Season Right Now… This episode is for you if: * You’re managing more than feels manageable and wondering how other moms do it * You’ve had to grieve a version of motherhood or a version of yourself that you expected * You’re redefining what success looks like at work, at home, or both * You feel guilty for the way you’re parenting even though you know you’re doing your best * You’re a medical mom, a heart mom, or a mom who just needs to hear: you’re not behind. You’re in it. Or you just need someone to remind you to listen to your body and when in doubt, rest. Resources + Links Connect with Amber [https://www.facebook.com/amber.danielle.1203] and ask to be a part of Santi’s group. She will send you the link to follow his medical journey: Related Episodes/Resources: * Parenting in the Middle of Medical Chaos: Anna’s Story as a Medical Mom [https://www.getmomready.com/p/parenting-in-the-middle-of-medical-f05] * Chronic Decision Fatigue: Why You’re Exhausted & How to Overcome It [https://www.getmomready.com/p/chronic-decision-fatigue-why-youre] * The Week I Couldn’t Even Look at My Daughter [https://www.getmomready.com/p/the-week-i-couldnt-even-look-at-my] Want More Support? If this episode stirred something in you, if you’re holding more than you thought you’d be holding right now, or you’re trying to figure out what “enough” even looks like in this season, Get Mom Ready Coaching is here for you. We don’t give you more to do. We help you become a version of yourself that can actually hold your life. You can learn more about coaching by booking a call with Meredith [https://calendly.com/meredithmayo/quick-reset-coaching-session-with-meredith-1-s-clone-1] or send us a DM on Instagram @getmomready [https://www.instagram.com/getmomready/]. You don’t get to choose most of what life hands you. You don’t get to choose the diagnosis, the hospital stay, the season that turns everything sideways. But you do get to choose how you carry it. And sometimes carrying it well looks like letting go of the way you thought it was supposed to look and finding something real and good in what’s actually here. Listen to your body. Accept the help. And when in doubt? Rest. Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] Get full access to Get Mom Ready at www.getmomready.com/subscribe [https://www.getmomready.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The Sunday Reset: Simplify Edition (aka...the what's in my brain edition!)

On last week’s Sunday Reset, Hannah shared what’s in her pool bag [https://www.getmomready.com/p/the-sunday-reset] this summer. Hannah has such an eye for fashion and looking put together, and I am often…the opposite of that. Which is one of the reasons I love GetMomReady so much. We are all so different, but we are unified by the same values: telling the truth, supporting each other, and making space for the whole mom. So this is my version of “what’s in my bag.” Most days, my “bag” is: * my phone * a wallet stuck to the back of it * and one car key That’s it. I don’t really carry a purse because digging through a bag is my personal nightmare. I like pockets. I like being hands-free. Do I need a cute bag for networking events? Yes. Especially after the time I showed up to a very fancy fundraising brunch at River Oaks Country Club in an outfit I felt amazing in (read more about that outfit in my Mother’s Day saga here [https://www.getmomready.com/p/the-day-i-felt-like-myselfuntil-i])… only to realize my ancient clutch was literally shedding white pieces behind me as I walked to my seat. Very humbling and very classic Holly Tate. But that little “what’s in my bag” moment got me thinking about something bigger for this Sunday Reset. My word for this year is simplify (see vision board pic in the video above or the pic below!). And as we get close to the halfway point of the year, I’m checking back in with that word. Because simplifying is not just about carrying less or carrying “the right” stuff. For me, it’s about simplifying my commitments, having fewer unfinished decisions, cancelling subscriptions that aren’t serving me, and reflecting on the things living rent-free in my brain. For years in my corporate jobs, Sunday meant the Sunday scaries for me: that pit in my stomach when I looked at the week ahead and thought about everything I owed, everything I was behind on, and everything waiting for me on Monday. I don’t live in that same rhythm anymore, and I’m really grateful for that. But I still need a reset. Because I’m not usually the person who needs motivation to do more. I’m the person who needs to be reminded that less is often more. So this week, I’m asking myself: * What am I carrying that I do not actually need to carry? (physically and mentally!!) * What decision have I already made in my gut but haven’t acted on yet? * What commitment, subscription, or expense is no longer serving me in this season? * Where am I over-activating instead of simplifying? * What is the smallest next step I can take to make this week feel lighter? That’s my Sunday Reset. Just one honest check-in with what I said mattered to me this year. What are you resetting this week? Here’s to small steps that lead to simplifying our weeks before Monday. Thanks for reading Get Mom Ready! This post is public so feel free to share it. Get full access to Get Mom Ready at www.getmomready.com/subscribe [https://www.getmomready.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The Business She Built Around the Life She Wanted

Jess Freeman spent years being pretty sure she wasn’t going to have kids. Not in a dramatic, announcement-to-the-world way. More like a quiet, steady conclusion she carried after losing her mom in a car accident at 24, two months into running her business full time, two weeks before Christmas. Her brain did what a lot of our brains would do. No mom. Can’t be a mom. Not happening. And for a long time, that felt like the answer. The Workbook That Changed Everything Years later, after a fostering experience that was equal parts meaningful and traumatic, after watching close friends have babies, after sitting in the tension of “I genuinely don’t know if I’m supposed to do this,” Jess did what any type-A woman would do. She found a workbook on Amazon. Somewhere around chapter eight, there was a prompt: Write a letter to the child you’re choosing not to have. (yes, we all got chills.) And she couldn’t do it. That was the answer. “You Could Just Have One” Jess brought this realization to a mentor, a friend about ten years older who knew she’d been wrestling with this. Jess told her she thought she was supposed to have kids, and that it was terrifying. Her friend said two things. First: I know you can do this. Second: You could just have one. And Jess said something on the podcast that stuck with us. She said she knew she didn’t need permission. But in that moment, the permission opened a door she didn’t know was available. She got pregnant a month later. “She Has the Best Advocate in Her Back Pocket” Jess is a type 1 diabetic, diagnosed at three. One of her biggest fears about having a baby was passing it on. There’s no guarantee either way, and the not-knowing is its own kind of weight. But when we asked how she navigated that surrender, she said something that wrecked us: “Well, she has the best advocate in her back pocket if it happens.” That confidence didn’t come from nowhere. It came from watching her own mom advocate fiercely for her. Standing in the hallway at school going to bat for her. Making sure her daughter was seen and cared for, even when the systems around her didn’t get it. Jess is carrying that forward now. Designing a Life, Not Just Running a Business Jess has been running Jess Creatives for 15 years. She also founded The Ordinary Business, a podcast and community for business owners who want to do good work and work with cool people without chasing a million-dollar goal. What stood out to us in this conversation wasn’t just her business success. It was how intentionally she’s built her life around it. She doesn’t work Fridays. She has a clear revenue ceiling she’s comfortable with. She turns down projects when she’s full, even when the money is tempting. She’d rather be present at bedtime than answering one more email. And she said something we think every mom building something needs to hear: she’s not willing to say yes to work just for money if it means missing bedtime, staying up until midnight, or skipping the park. “You can wait until my next availability, or you can go find someone else.” That’s not luck. That’s 15 years of designing a life on purpose. The Thing About Mother’s Intuition At the very end of our conversation (the part that wasn’t even supposed to be recorded), Jess said something that we couldn’t not share. She expected mother’s intuition to be loud. Like a clear signal. A flashing sign. And for months after her daughter was born, she thought she didn’t have it. Then she realized: for her, it’s quiet. It’s the small thought that crosses her mind, like “maybe I should take her to the doctor.” Not a dramatic knowing. Just a nudge. She followed one of those nudges once. Double ear infection. That was her intuition. She just didn’t recognize it because she was waiting for it to shout. Why This Episode Matters This is a conversation about grief and motherhood and entrepreneurship and identity and what happens when you stop waiting for life to feel certain and start designing it anyway. If you’ve ever felt like you needed permission to want something, or like your instincts were too quiet to trust, or like you had to have it all figured out before you could take the next step, this one’s for you. If This Episode Hit Close to Home Sometimes you hear a story and realize you’ve been carrying something similar. If you’re in a season where you’re navigating big decisions, identity shifts, or just trying to figure out what you actually want, our coaches get it and would love to help you build a life that fits the season you’re in. You can learn more about coaching by booking a call with Meredith [https://calendly.com/meredithmayo/quick-reset-coaching-session-with-meredith-1-s-clone-1] or send us a DM on Instagram @getmomready [https://www.instagram.com/getmomready/]. Find Jess * Jess Creatives Website [https://jesscreatives.com/] * The Ordinary Business Website [https://theordinarybusiness.com/] * Jess’ Instagram [https://www.instagram.com/jesscreatives/] * Jess’ Threads [https://www.threads.com/@jesscreatives] Get Mom Ready is the community for driven moms living full lives and figuring out how all the pieces work together. Subscribe to get every episode and article delivered to your inbox. Subscribe so you don’t miss an episode: Apple [https://podcasts.apple.com/us/podcast/get-mom-ready-podcast/id1837769459] | Spotify [https://open.spotify.com/show/78u0daNuEPYnc5Q11WA5Lm?si=526e6e84ed634645] | GetMomReady.com [http://getmomready.com/] Get full access to Get Mom Ready at www.getmomready.com/subscribe [https://www.getmomready.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]