Lytt til Get richer teacher with Ola Kowalska

In today’s episode, I’m sharing my very real, very subjective opinions on why most business courses out there simply don’t work for language teachers and coaches. And nope, it’s not just me being critical – it’s based on stories I hear all the time. Here’s what I talk about: * The kind of business advice most teachers come across first – and why that’s a problem * How the typical ‘business shark’ energy pushes so many brilliant teachers away * Why focusing on things like Instagram might not be solving the real problem * The difference between selling what people want and offering what they actually need * Why a lot of business advice is aimed at beginners – and how it plays into their fears and desperation * What ethical, values-based marketing really looks like If you’ve ever felt like the business world wasn’t made for people like us – this one’s for you If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here. [https://olakowalska.com/6figures]

If you’ve ever wondered why your course isn’t selling – or you’re just starting out and want to avoid wasting time on offers that flop – this episode is a must-listen. I break down the art and science of building offers that don’t just sound good on paper, but actually sell. Here’s what we talk about in this episode: * Why a strong offer is non-negotiable if you want your business to grow * The power of thinking like your client, not like a teacher – because your clients don’t want what you think they need * How being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated market * The role of market research and beta testing in shaping offers that resonate * Why listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count) * The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want it If you're serious about creating a language course that becomes the backbone of your business, don’t skip this one. If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here. [https://olakowalska.com/6figures]

Fear holds many of us back from taking the next step – whether in business or life. But here’s the truth: fear is normal, and it doesn’t have to control you. In this episode, I dive deep into the different types of fear that can paralyze us, from fear of failure to fear of rejection and why it’s important to move through fear – so you can finally start showing up for yourself and your business. Key Takeaways: * Fear is not the enemy. It’s just information from your body signaling uncertainty or potential threats. The key isn’t to eliminate fear – it’s to understand what kind of fear is holding you back and move forward anyway. *  Action vs. Movement. Overthinking keeps you stuck. Action is intentional and structured, but movement is what actually creates momentum. You don’t need all the answers to start – you just need to move. And if fear makes you freeze? Body doubling – having someone work alongside you or just keeping your hand – can help you push through and stay accountable. * Balance strategy with execution. Over-planning can be just as harmful as rushing in without direction. The best approach? Reflect, prepare, commit – and then move forward. * Embracing discomfort is the key to growth. The fear of the unknown is real, but growth happens when you learn to sit with uncertainty and keep going anyway. Clarity and confidence come from movement, not from thinking about moving. Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here. [https://olakowalska.com/funnel/rocket-accelerator-organic/language-course-worth-gold-mini-course-opt-in/]

Many language teachers either overestimate or underestimate how long it actually takes to launch a course. Some think it’s a never-ending process, while others assume they can launch overnight. The truth lies somewhere in between.  With a clear plan and marketing strategy, the process is both manageable and predictable. And it’s entirely doable within a few months. In this episode I break down the key steps to launching successfully – without getting stuck in perfectionism or confusion. Here’s what we cover in this episode: * The different starting points for educators – whether working for a school, freelancing, or already selling group courses – and how that impacts the launch timeline. * The biggest trap that slows down course creation. * How to create a course outline that actually sells. * How to build a marketing strategy that connects with the right audience (hint: it’s not just posting random language tips on Instagram). * Why a structured launch plan makes all the difference. * How launching gets easier (and way more fun!) the more you do it – and how that helps you sell more. If you’re ready to move from idea to launch, this episode will give you the clarity and direction you need! Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here. [https://olakowalska.com/funnel/rocket-accelerator-organic/language-course-worth-gold-mini-course-opt-in/]

In this episode, I’m celebrating the incredible teachers I’ve worked with – clients who have built thriving, profitable businesses on their terms. They didn’t follow a cookie-cutter formula or try to be like everyone else. Instead, they found their own way of doing things, leaned into their strengths and created businesses that actually work for them. Here’s what you’ll discover in today’s episode: * Niches That Stand Out (and Sell! 🚀) – Whether it’s English for psychologists, business English for corporate women, or German for Greek speakers moving to Switzerland, these teachers have found a niche that fits them and attracts the right students. * Authenticity as a Business Superpower – They have built businesses by showing up as themselves – using their personality, unique experience and values to connect with their ideal students. * Overcoming Self-Doubt and Taking Action – Let’s be real, self-doubt comes for everyone. But instead of letting it win, these teachers pushed through, took action and built something they’re truly proud of. * Sustainable Growth, Not Overnight Success – No chasing quick wins or following the latest trend. They are playing the long game – creating businesses that grow in a way that feels good and fits their lifestyle. Check out the websites and social media accounts of the teachers mentioned in this episode to see how they've built their businesses and get inspired ✨ 👉 Sam [https://midwaylanguagecafe.com/] 👉Alicja [https://angielskifurtka.pl/] 👉Ania [https://www.aniakarwowska.com/] 👉Bistra [https://www.englishwithbistra.net/] 👉Sophie [https://www.englishforpsychologists.com/] 👉Olivia [https://www.marcode.org/] 👉Ashley [https://www.breakawayenglish.com/] 👉Kleanthi  [https://instagram.com/german4greeks] 👉Eliska [https://slowczech.com/] 👉Rebecca [https://www.nabuacademy.nl/] Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here. [https://olakowalska.com/funnel/rocket-accelerator-organic/language-course-worth-gold-mini-course-opt-in/]