Gym World Worldwide

He built Australia’s top gym, then sold it

🌎 This week, John sits down with Ben Lucas [https://www.instagram.com/ben_lucas1/?hl=en] of Flow Athletic [https://www.instagram.com/flowathletic/], who built one of Australia’s top boutique gyms, scaled it to seven figures, and eventually sold it. Ben breaks down how he designed a hyper-efficient 3,000 sq ft space, entered the market at the start of a trend, and built a community that fueled word-of-mouth growth. A behind-the-scenes look at the decisions, timing, and strategy behind building—and exiting—one of Australia’s most successful studios. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://usekilo.com/gym-world/]) so you don't miss out. 📱 Socials: Flow Athletic - (https://www.instagram.com/flowathletic/ [https://www.instagram.com/flowathletic/]) Flow Athletic (website) - https://flowathletic.com.au [https://flowathletic.com.au/] 🎙️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 [https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465]  YouTube: https://www.youtube.com/@GymWorldWorldwide [https://www.youtube.com/@GymWorldWorldwide] 🔥 Show Notes: (0:00) Flow Athletic's Journey and Success (3:06) Innovation and Market Differentiation (4:25) Decision to Sell Flow Athletic (8:18) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (8:51) Any regrets on selling? (10:00) Pricing and Space Usage (13:45) Staff Retention and Leadership Style (16:55) Marketing and Community Building (19:39) Transition to Head Coach of Sydney Marathon (24:09) Advice for Gym Owners Considering a Sale (25:33) Final Thoughts and Contact Information

The blueprint for a long-lasting gym

🌎 On today’s episode, Mateo Lopez chats with Andy McCloy [https://www.instagram.com/andymccloy_bci/] of BCI Sports Performance & Fitness. Andy shares what it takes to keep a gym thriving for 25+ years: focusing on coaching as the core product, hiring slow, and developing real leaders. He also breaks down how to build a brand that outlives the owner and create long-term wealth through smart plays like owning your gym’s real estate. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://usekilo.com/gym-world/]) so you don't miss out. 📱 Socials: BCI Sports Performance & Fitness - https://www.instagram.com/bci__sports__performance/ [https://www.instagram.com/bci__sports__performance/] BCI Sports Performance & Fitness (website) - https://bodycreationsinc.com/ [https://bodycreationsinc.com/] 🎙️ Watch On: YouTube: https://www.youtube.com/@GymWorldWorldwide [https://www.youtube.com/@GymWorldWorldwide] 🔥 Show Notes: (0:00) Andy McCloy's Journey and Philosophy on Entrepreneurship (3:54) Building a Respected Coaching Brand (5:39) Transitioning from Trainer to Business Owner (6:24) The Importance of Business Coaching and Mentorship (7:30) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (9:49) Building a Strong Team and Leadership (12:40) Retention and Client Loyalty (14:24) Hiring and Culture Fit (17:50) Building a Lasting Brand and Legacy (23:11) Focusing on Significance Over Success (25:29) Future Plans and Expansion

Should you still affiliate with CrossFit?

🌎 In this episode, John Franklin [https://www.instagram.com/johnisbuilding/] chats with Ben Bergeron [https://www.instagram.com/benbergeron] about the big question gym owners keep asking: Should you still affiliate with CrossFit? Ben breaks down how his values evolved, why he ultimately stepped away, and the key questions every owner should ask to decide whether affiliation truly supports the culture and member experience they want to build. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://usekilo.com/gym-world/]) so you don't miss out. 📱 Socials: CompTrain - https://www.instagram.com/comptrain.co/ [https://www.instagram.com/comptrain.co/] CompTrain (website) - https://www.comptrain.com [https://www.comptrain.com/] 🎙️ Listen On: YouTube: https://www.youtube.com/@GymWorldWorldwide [https://www.youtube.com/@GymWorldWorldwide] 🔥 Show Notes: (0:00) Ben Bergeron's Journey and the Evolution of CompTrain (3:10) Longevity and Success in the Fitness Industry (5:47) Challenges and Decision to Leave CrossFit (11:25) Ben's Initial Attraction to CrossFit (14:30) CrossFit's Brand and Future Direction (21:20) Ben's Vision for CompTrain (24:10) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (24:42) Trends and Future Focus (35:57) Impact and Community Building (42:11) Final Thoughts and Contact Information

The 90-day onboarding system that works

🌎 Mateo Lopez sits down with Clark Hibbs [https://www.instagram.com/clarkhibbs/?hl=en] from Yellow Rose Fitness [https://www.instagram.com/yellowrosefit/?hl=en] to unpack the 90-day onboarding system that transformed his gym’s retention. Clark shares how consistent check-ins, personalized guidance, and clear structure help members stay for 30+ months. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://usekilo.com/gym-world/]) so you don't miss out. 📱 Socials: Yellow Rose Fitness - (https://www.instagram.com/yellowrosefit/?hl=en [https://www.instagram.com/yellowrosefit/?hl=en]) Yellow Rose Fitness(website) - https://yellowrosefitness.com [https://yellowrosefitness.com/] 🎙️ Listen On: YouTube: https://www.youtube.com/@GymWorldWorldwide [https://www.youtube.com/@GymWorldWorldwide] 🔥 Show Notes: (0:00) Revenue and Initial Nutrition Focus (0:50) Introduction to Gym World and Guest (2:15) Yellow Rose Fitness Overview (3:50) Gym Culture and Customer Service (4:41) Onboarding Program Details (18:11) Nutrition Integration and Coaching (25:58) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (26:44) Tracking Attendance for Retention (30:18) Marketing and Sales Strategy (36:17) Automation and Systemization (38:49) Improve Onboarding Process (43:33) More Leads With Kilo

The truth about gym profitability in 2026

🌎 Every year, Two-Brain drops the State of the Industry report, the most complete look at what’s actually happening inside gyms. This week, John Franklin [https://www.instagram.com/johnisbuilding/] sits down with Chris Cooper [https://www.instagram.com/coachchriscooper/] to break down the 2025 numbers: why leads aren’t your problem, how semi-private models are taking over, and what’s really driving higher owner income. The real data. The real trends. No fluff. Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2025/ [https://twobrainbusiness.com/the-state-of-the-fitness-industry-2025/] P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://usekilo.com/gym-world/]) so you don't miss out. 📱 Socials: Chris - https://www.linkedin.com/in/twobrain/ [https://www.linkedin.com/in/twobrain/] Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en [https://www.instagram.com/twobrainbusiness/?hl=en] Two-Brain Business (website) - https://twobrainbusiness.com/ [https://twobrainbusiness.com/] 🎙️ Listen On: YouTube:https://www.youtube.com/@GymWorldWorldwide [https://www.youtube.com/@GymWorldWorldwide] 🔥 Show Notes: (0:00) Gym Industry Revenue and Coach Compensation (0:28) Introduction to State of the Industry (1:53) Starting a Gym from Scratch Today (3:43) Pivoting from Group to Semi-Private Coaching (4:40) Lead Nurture and Marketing Challenges (6:24) Lead Source Breakdown and Content Marketing (13:01) Revenue and Pricing Strategies (15:16) Semi-Private Coaching and Small Group Training (20:05) Attendance and Churn Prediction (25:44) Profitability and Sustainability (37:47) Future Trends and AI in the Fitness Industry