Hot Gossip
In this episode of Hot Gossip, we sit down with Justin Gurland, founder of The Maze NYC, for a conversation that moves far beyond business strategy into the deeper territory of purpose, redemption, and what it truly means to create space for human connection. Justin's story begins in the darkness of addiction at 25, when his sister's intervention became the catalyst for a complete life transformation. What followed was years of social work, building community in recovery spaces, and ultimately recognizing a gap that desperately needed filling: where do people who don't drink go to connect, celebrate, and simply be? The Maze NYC is Justin's answer—an alcohol-free members club in New York City that's redefining what hospitality can look like when profit isn't the only bottom line. With Tom Colicchio's culinary team, a 2,600-person waitlist before opening, and a community-first philosophy informed by years of social work, Justin has created something that transcends the traditional restaurant or bar model. We explore how his understanding of human connection—learned through guiding others through recovery—shaped every decision in building The Maze. From interviewing all 200 founding members personally to designing programming that prioritizes vulnerability and belonging, Justin's approach proves that the most successful hospitality ventures are those built on genuine care for the humans who walk through the door. This conversation touches on the isolation epidemic, the role of third spaces in modern life, the courage it takes to build something that has never existed before, and why the best hospitality isn't just about picking up a dropped fork—it's about creating an environment where people feel safe enough to become themselves. Timestamps: 00:19 Service and Sobriety 02:02 Alcohol Free Community 00:00 Meet Justin Garland 06:36 Origin Story and Rock Bottom 11:42 Family Intervention 13:34 Staying Sober in NYC 16:08 Mentor and Social Work Path 22:42 Connection as Medicine 24:50 Building the Maze Concept 27:11 Waitlist and Momentum 31:19 Founding Member Insights 34:05 Marketing Snowball Effect 36:25 Alignment and Pushback 38:17 Finding the Perfect Space 39:33 Tenant Chemistry Moment 40:07 Landing Tom Colicchio 41:59 Mocktails and Recovery Lines 44:27 Building the Food Concept 46:24 Fatherhood and Legacy 48:30 Hospitality Creates Community 50:12 Work Life Balance Reality 52:35 Events and Member Programming 55:48 Who Joins The Maze 57:38 Why Now and Future Expansion 01:04:17 Naming The Maze 01:06:19 Rapid Fire and Wrap Up Connect with ROY Hospitality Website: https://www.thisisroy.com/ [https://www.thisisroy.com/] Instagram: https://www.instagram.com/hospitablyroy/ [https://www.instagram.com/hospitablyroy/] Connect with Justin Gurland Website:https://www.themazenyc.com/team/ [https://www.themazenyc.com/team/] Linkedin: https://www.linkedin.com/in/justingurland/ [https://www.linkedin.com/in/justingurland/] Instagram: @themazenyc [https://www.instagram.com/themazenyc/]
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