Episode 2: Full Funnel Connection Related to Search

Episode 2: Full Funnel Connection Related to Search

iQuanti Vice President of Search Strategy Wayne Cichanski joins host Casey Musarra to talk about full funnel connection as it relates to search, including the key tenets involved with full funnel strategies and the risks if you don’t address the full funnel. Later, they discuss the importance of quality over quantity when it comes to content. And on this week’s Google update, the pair breaks down core web vitals.

Episode 1: Dealing with Organic Traffic Declines

iQuanti Vice President of Search Strategy Wayne Cichanski breaks down the three elements involved in identifying what’s causing organic traffic declines and how to combat those issues. Hint: It’s usually a combination of all three (rank distribution, search volume and CTR). Later in the show, Cichanski gets into the “wildcard” element of schema and how that can affect traffic and how consumer intents have shifted during the COVID-19 pandemic. Wrapping it all up, Cichanski discusses Google’s recent page experience update.