How to Build the Back End of Your Personal Brand Business with Annie Mosbacher

How to Build the Back End of Your Personal Brand Business with Annie Mosbacher

Welcome to Fame-Ready! This week, Katrina Owens sits down with Annie Mosbacher, Chief Growth Officer at Dubsado, for a conversation about what it really takes to grow a personal brand-based business that can support your next level. From building systems before you feel ready to creating brand partnerships that actually make sense, this episode is packed with practical insights for entrepreneurs who want more visibility, more ease, and a business that can grow with them. In this episode, Katrina and Annie break down: • Build your systems early. Waiting until you feel ready to set up your back end only slows your growth. The sooner you automate and streamline your client experience, the more energy you have for the work that actually moves your business forward. • Protect your client experience. Smooth proposals, contracts, invoices, and communication do more than save time. They build trust, strengthen your personal brand, and make your business feel polished from the very first touchpoint. • Create sponsorships that feel aligned. The best brand partnerships are not about logos alone. They are built around reciprocity, meaningful integration, and creating an experience that feels valuable for both the audience and the sponsor. • Bet on yourself before there is proof. You do not need all the answers before making your next move. Annie shares why betting on yourself is about making measured decisions, trusting your skills, and taking action before you feel fully ready. Want to simplify your client experience and build a business that supports your growth behind the scenes? Dubsado helps you streamline proposals, contracts, invoices, scheduling, and workflows all in one place. Dubsado: Start your free 21-day trial at http://dubsado.com [http://dubsado.com] — no credit card required. Use code katrinaowens for 35% off your first year! Use link: http://dubsado.com/?c=katrinaowens [http://dubsado.com/?c=katrinaowens] Follow Annie Mosbacher: Instagram: https://www.instagram.com/anniemosbacher [https://www.instagram.com/anniemosbacher]LinkedIn: https://www.linkedin.com/in/anniemosbacher [https://www.linkedin.com/in/anniemosbacher] Follow Katrina: Instagram: https://www.instagram.com/katrinaowenspr/ [https://www.instagram.com/katrinaowenspr/]Instagram (FameReady): https://www.instagram.com/getfameready/ [https://www.instagram.com/getfameready/]TikTok: https://www.tiktok.com/@katrinaowenspr [https://www.tiktok.com/@katrinaowenspr]LinkedIn: https://ca.linkedin.com/in/owenskatrina [https://ca.linkedin.com/in/owenskatrina] If this episode helped you think differently about the systems, support, and strategy behind your next level, tune in now, share it with an entrepreneur who’s building something big, and don’t forget to rate and review Fame-Ready.

Your AI Insurance Policy is Your Personal Brand

Welcome to Fame-Ready! This week, Katrina Owens dives into the intersection of AI and PR, exploring how to embrace your unique human experience and growth journey to stand out in ways AI never could. You’ll never beat AI at being AI, but by leveraging what AI can’t replicate, your brand will remain timeless. Katrina breaks down how to build an AI-proof personal brand into three key steps: * Showcase your growth. Share your challenges and wins authentically, documenting your journey with vulnerability and transparency. This makes you human and trustworthy. * Make in-person connections. Face-to-face relationships develop faster and deeper than online-only connections. Showing up as your authentic self reinforces your brand in a way AI can’t replicate. * Leverage traditional media. TV, magazines, and established publications still carry authority that boosts your personal brand beyond the online noise. Stop hiding your journey and authentic growth behind the scenes—showcase it. That’s what makes your personal brand your ultimate insurance policy against AI. Want help future-proofing your personal brand? Check out the Fame Ready Entrepreneur Program to learn how to leverage traditional media, podcasting, and speaking engagements to build a human-centred brand that stands the test of time. Learn more: https://katrinaowens.com/group-coaching [https://katrinaowens.com/group-coaching] Follow Katrina: * Instagram: https://www.instagram.com/katrinaowenspr/ [https://www.instagram.com/katrinaowenspr/] * Instagram (FameReady): https://www.instagram.com/getfameready/ [https://www.instagram.com/getfameready/] * TikTok: https://www.tiktok.com/@katrinaowenspr [https://www.tiktok.com/@katrinaowenspr] * LinkedIn: https://ca.linkedin.com/in/owenskatrina [https://ca.linkedin.com/in/owenskatrina] If this episode helped you rethink visibility, audience building, or what it truly takes to create momentum around your brand, rate and review the podcast—and share it with someone ready to stop waiting and start building the room she wants to be known in.

How to Sell Out Your Event: Personal Branding, Ticket Sales & Building a Room People Want to Be In

Show Notes: In this tactical yet deeply honest episode of the Fame-Ready Podcast, Katrina Owens pulls back the curtain on what it actually takes to sell out an event—and why hosting one of your own is one of the fastest ways to test the strength of your personal brand. Recorded in the final weeks leading up to Big Brand Energy Live, Katrina shares the real behind-the-scenes realities of event planning: the financial risks, the mindset spirals, the pressure of ticket sales, and the uncomfortable vulnerability of asking people to invest their time, money, and energy into being in a room with you. But this episode isn’t just about events. It’s about visibility, leadership, community building, and the difference between wanting to be seen… versus actually being willing to put yourself in the position to be seen. From why your first event should probably be smaller than you think, to the surprising truth about speakers not actually selling tickets, Katrina breaks down the exact mindset shifts and strategies that have helped her grow from a 30-person podcast launch party to a nearly sold-out 100-person live experience. If you’ve ever wanted to host a workshop, retreat, conference, mastermind, networking event, or live experience—but felt terrified no one would come—this episode will challenge the way you think about audience building, authority, and what it really means to create momentum around your brand. Because selling out a room isn’t just about marketing.  It’s about trust.  Clarity.  Community.  And your willingness to keep showing up before the evidence arrives. In this episode, you’ll learn: • Why hosting an event is one of the strongest indicators of a powerful personal brand • The mindset shift Katrina uses when ticket sales feel slow • Why your first event should be smaller, simpler, and more strategic than you think • The real financial risks behind hosting live events—and how to approach them responsibly • Why event planning becomes its own full-time business while you’re in launch mode • The surprising reason most speakers do not actually sell tickets to your event • How Katrina went from a 30-person podcast launch party to a 100-person live event • Why local brand awareness matters more than entrepreneurs realize • How getting into local rooms can directly impact ticket sales and visibility • The importance of creating multiple messaging angles when promoting an event • Why people buy event tickets based on transformation and connection—not just speaker lineups • How to help potential attendees self-select in or out of your event with clear messaging • Why staying “in integrity” matters even if your event doesn’t fully sell out • The emotional reality of putting yourself out there publicly as an event host • How personal brands create momentum by consistently moving people into action Sponsors & Resources This episode is brought to you by Faire If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move. Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally. If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA [https://fairewholesaleinc.sjv.io/KBeVeA] Big Brand Energy Live  This episode is also brought to you by Big Brand Energy Live—Katrina’s signature live event for ambitious women ready to grow their visibility, authority, and next-level opportunities. Happening June 11, 2026 in Surrey, BC, this immersive experience is designed for women who are ready to think bigger, move bolder, and take action on the business and personal brand goals they’ve been sitting on. Grab your ticket and use code FAMEREADY to save: https://katrinaowens.com/events [https://katrinaowens.com/events] Follow Katrina: Instagram: https://www.instagram.com/katrinaowenspr/ [https://www.instagram.com/katrinaowenspr/] Instagram (FameReady): https://www.instagram.com/getfameready/ [https://www.instagram.com/getfameready/] Tiktok: https://www.tiktok.com/@katrinaowenspr [https://www.tiktok.com/@katrinaowenspr] LinkedIn: https://ca.linkedin.com/in/owenskatrina [https://ca.linkedin.com/in/owenskatrina] If this episode helped you rethink visibility, audience building, or what it really takes to create momentum around your brand, rate and review the podcast—and share it with someone who’s ready to stop waiting and start building the room she wants to be known in.

How to Stop Overthinking Social Media and Start Building a Powerful Personal Brand

Show Notes:  In this raw, unfiltered episode of the Fame-Ready Podcast, Katrina Owens records fresh off the VIP Day for Big Brand Energy Live and opens up about the emotional edge of expansion, visibility, and building a personal brand that actually supports your biggest goals. From revealing her dream of becoming a Bravo reality TV star to unpacking why so many successful women feel blocked around social media, Katrina dives into the difference between building a business… and building a visible personal brand that creates limitless opportunities. This episode is part pep talk, part strategy session, and part wake-up call for ambitious women who know they’re meant for more but keep getting stuck trying to make their content “perfect,” “strategic,” or tied directly to selling an offer. If you’ve been overthinking your visibility, hiding behind practicality, or forcing yourself to create content that no longer feels aligned, this episode will challenge you to start showing up differently. Because Big Brand Energy isn’t just about dreaming bigger. It’s about being willing to be seen while you do it. In this episode, you’ll learn:  • Why Big Brand Energy started as a PR concept for small business owners  • The surprising way fear shows up when life and business start expanding quickly  • Why Katrina believes visibility is directly tied to your biggest goals  • How to identify the real purpose behind building a personal brand  • The difference between using social media to sell… versus using it to build authority and opportunities  • Why many successful women feel blocked around showing up online  • How “strategy-first” content can actually disconnect you from your audience  • The mindset shift that helped Katrina create her highest revenue month ever  • Why your social media presence should evolve alongside your bigger vision  • The role Instagram, TikTok, and LinkedIn each play in personal brand growth  • Why some coaches unintentionally mirror smaller thinking back to ambitious women  • How to stop waiting to feel “ready” and start creating content messy, unfiltered, and authentic  • The connection between personal branding, visibility, speaking opportunities, and media growth  • Why showing up as your real self online is often the first step toward becoming unforgettable Sponsors & Resources This episode is brought to you by Faire If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move. Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally. If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA [https://fairewholesaleinc.sjv.io/KBeVeA] Big Brand Energy Live This episode is also brought to you by Big Brand Energy Live — Katrina’s signature live event for ambitious women ready to increase their visibility, authority, and opportunities. Happening June 11, 2026 in Surrey, British Columbia, this immersive experience is designed to help you think bigger, move bolder, and finally start showing up like the version of you your biggest goals require. There are less than 15 tickets remaining. Grab your ticket and use code FAMEREADY to save: https://katrinaowens.com/events [https://katrinaowens.com/events] Follow Katrina: Instagram: https://www.instagram.com/katrinaowenspr/ [https://www.instagram.com/katrinaowenspr/] Tiktok: https://www.tiktok.com/@katrinaowenspr [https://www.tiktok.com/@katrinaowenspr] Instagram (FameReady): https://www.instagram.com/getfameready/ [https://www.instagram.com/getfameready/] LinkedIn: https://ca.linkedin.com/in/owenskatrina [https://ca.linkedin.com/in/owenskatrina] If this episode reminded you that your visibility matters and your big dreams deserve to take up space, rate and review the podcast, and share it with a woman who’s ready to stop hiding and start showing up.

Famous People Sh*t: Why Visibility Isn’t Vanity, It’s Expansion

Show Notes: In this deeply personal and wildly unfiltered episode of the Fame-Ready Podcast, Katrina Owens records from a hotel room in Toronto fresh off one of the most surreal moments of her career: closing the market at the Toronto Stock Exchange alongside Women in PR North America. But this episode isn’t about PR strategy, content marketing, or scaling your business. It’s about something far more vulnerable: admitting what you really want. From “famous people sh*t” moments like riding in black cars, staying in luxury hotels, and stepping onto iconic stages… to unpacking the childhood conditioning, financial fears, and identity shifts that keep ambitious women playing small—Katrina opens up about her evolving relationship with visibility, success, and her very real desire for fame. If you’ve ever felt embarrassed to want more… more recognition, more influence, more luxury, more impact, more spotlight… this episode is your permission slip. Because sometimes the thing you’ve been calling “too much”… is actually the next version of you asking to be seen. In this episode, you’ll learn: • Why wanting fame, visibility, and recognition doesn’t make you shallow—it makes you honest • What Katrina learned after closing the market at the Toronto Stock Exchange • The real reason “behind-the-scenes” roles can feel safer than building a visible personal brand • How childhood conditioning can make success feel safer when it’s predictable—but scarier when it’s expansive • Why financial security and visibility are often more emotionally connected than entrepreneurs realize • The surprising reason Katrina disqualified applicants for her marketing director role • How to recognize when you’re hiding behind “practicality” instead of owning your true desires • Why personal brands are rarely built by people who actually want to stay invisible • What “famous people sh*t” really means—and how small luxury decisions can shift your identity • How expanding your self-image creates new opportunities, rooms, relationships, and revenue • Why being talked about in rooms you’re not in is one of the most powerful forms of brand authority • How to stop apologizing for wanting the spotlight—and start building a life that reflects your ambition Sponsors & Resources This episode is brought to you by Faire If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move. Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally. If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA [https://fairewholesaleinc.sjv.io/KBeVeA] Big Brand Energy Live This episode is also brought to you by Big Brand Energy Live—Katrina’s signature live event for ambitious women ready to increase their visibility, authority, and opportunities. Happening June 11, 2026 in Surrey, this immersive experience is designed to help you think bigger, move bolder, and start doing your own “famous people sh*t.” Grab your ticket and use code FAMEREADY to save: https://katrinaowens.com/events [https://katrinaowens.com/events] Follow Katrina: Instagram: @katrinaowenspr [https://www.instagram.com/katrinaowenspr/?utm_source=chatgpt.com] Instagram (FameReady): @getfameready [https://www.instagram.com/getfameready/?utm_source=chatgpt.com] LinkedIn: Katrina Owens on LinkedIn [https://ca.linkedin.com/in/owenskatrina?utm_source=chatgpt.com] If this episode gave you permission to stop hiding, own your ambition, and admit what you really want—rate and review the podcast, and share it with a woman who’s ready to step fully into the spotlight.