Legacy of Luxury: The World of Fine Jewelry and More
What really happens when the jewelry industry's biggest players descend on Las Vegas? Nick and Jaron are back from Sin City to spill the details on the Couture, Luxury, and JCK shows, as well as why the retail landscape is shifting beneath our feet. Tune in to discover the hidden marketing traps currently costing retail jewelers millions, and learn how to navigate the rapidly changing intersection of luxury goods and modern B2B technology. This week, the guys break down the stark differences between the shrinking exclusivity of Couture, the thriving "sweet spot" of the Luxury show, and the glacial pace of tech adoption at JCK. They also pull back the curtain on predatory agency contracts, revealing why poor data attribution and confusing Master Service Agreements are secretly draining business profits. From the sudden consumer demand for massive ten-carat stones and the ongoing split between natural and lab-grown diamonds, to exclusive trend reports from designers Noam Carver and Dana Rebecca, this episode covers all the bases. But what exactly is the hidden "gotcha" clause you need to look out for before signing your next SEO or marketing contract? Don't let bad agreements or outdated tech hold your jewelry business back—hit play now to get the inside edge.
33 Episoder
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