Limited Supply

S14 E11: The Truth About Retention and BFCM

Black Friday isn’t a sale, it’s an attention war.And the brands winning it aren’t obsessing over bigger discounts.Nik breaks down how the smartest operators approached Q4 this year -  and why the brands that crushed weren’t the loudest, just the most disciplined. The playbook has shifted from “more ads, more assets” to fewer, sharper, strategically chaotic ideas that you can’t ignore. You’ll learn: > How the best BFCM offers are created and why simplicity beats cleverness> Why offer testing during Prime Day often predicts Black Friday performance> The truth about BFCM shoppers and why most never return without intentional retention flows If you’re planning, building creative systems, or trying to scale without burning margins, this episode breaks down what the smartest operators are doing right now…and why it’s working. What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: * Copy, products, and offers that adapt to your shopper’s behavior in real time. * Emails sent at the exact moment that shopper is most likely to buy. * 11+ abandonment flows live in minutes. Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ [https://www.instant.one/limited?utm_campaign=podcastshownotes&episode=23] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

S14 E10: The BFCM Tactics That Actually Worked

BFCM isn’t a weekend anymore, it’s an algorithm.  And the brands winning big aren’t the ones shouting the loudest. They’re the ones sequencing offers, stacking attention, and exploiting the channels nobody else is even looking at.Growth consultant and fractional CMO Simon Wool joins Nik to break down what really happened during Black Friday and Cyber Monday and why the biggest winners were the ones spending smart, not spending more. Simon shares real data from brands doing $10M–$20M+ and explains:> Why early November sales spike, then completely flatline until the 20th> The offer strategy that tripled Black Friday revenue for multiple brands> How to structure email + SMS (and why most brands STILL under-send)If you're scaling, testing new channels, or want a clearer path to profitable BFCM growth, this episode is for you. What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: * Copy, products, and offers that adapt to your shopper’s behavior in real time. * Emails sent at the exact moment that shopper is most likely to buy. * 11+ abandonment flows live in minutes. Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ [https://www.instant.one/limited?utm_campaign=podcastshownotes&episode=22] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

S14 E9: Last Minute BFCM 2025 Playbook

Running behind on your Black Friday–Cyber Monday prep? Nik breaks down his entire last-minute BFCM checklist (the same one he uses with top ecom brands) so you can tighten up your site, email, paid media, social, and ops before the biggest shopping week of the year.From testing every CTA and auto-apply link, to optimizing mobile layouts, updating your promos, prepping CX macros, scaling retargeting, giving affiliates what they need, and avoiding common discount-logic disasters, this is your rapid-fire guide to executing a flawless BFCM.Whether you’re listening on the go or scrambling between tasks, Nik gives you actionable steps you can implement today to maximize revenue and minimize surprises.Perfect for: founders, marketers, operators, and anyone running an ecom brand during the holiday season. What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: * Copy, products, and offers that adapt to your shopper’s behavior in real time. * Emails sent at the exact moment that shopper is most likely to buy. * 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ [https://www.instant.one/limited?utm_campaign=podcastshownotes&episode=21] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

S14 E8: Chatting with Zain (The TikTok Shop Expert)

What if the real key for CPG brands right now isn’t ads or influencers…but mastering TikTok Shop before everyone else catches up? Nik sits down with Zain Ali of Zainith Agency to break down how he’s helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry. Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren’t the ones with the best creative, but the ones flooding the platform with volume. They get into:> Why TikTok Shop is a pure momentum game (and how to trigger it)> What makes a product truly “TikTok native”> The sampling + affiliate strategy behind every seven-figure shop> How TikTok virality boosts Amazon ranks and retail sell-through This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine. What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: * Copy, products, and offers that adapt to your shopper’s behavior in real time. * Emails sent at the exact moment that shopper is most likely to buy. * 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ [https://www.instant.one/limited?utm_campaign=podcastshownotes&episode=20] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution? Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business. Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at.  They get into: > How to think distribution-first instead of DTC-only > Why real scalability comes from where you sell, not what you sell > Turning a basic product into an emotional outcome people crave> How to win in retail without burning money > The metric founders should obsess over instead of ROAS This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something. What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: * Copy, products, and offers that adapt to your shopper’s behavior in real time. * Emails sent at the exact moment that shopper is most likely to buy. * 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠instant.one/limited⁠ [https://www.instant.one/limited?utm_campaign=podcastshownotes&episode=19] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]