Making Waves On Purpose
A rich discussion with Lena Pripp-Kovac, former Chief Sustainability Officer (CSO) for Ikea. I love the idea she presents of the CSO as an interpreter. Lena said, “During my journey in sustainability, it has become clear that one of the key roles in leading change is that of being an interpreter. I am fortunate and thankful for the many amazing people who have shared their experiences to better understand challenges from different perspectives. While translators focus on creating understanding between languages, the interpreter focuses on insight into contextual meaning, including strategic, practical and cultural purpose.” Enjoy!
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