Mama In Biz | The Podcast for Mom Business Owners
In this episode of the Mama In Biz podcast, host Rebecca Schor chats with Kaitlyn David, a marketing strategist, mindset coach, and owner of Root and Flourish. Kaitlyn helps female entrepreneurs define their authentic voice online through content that stands out and converts, while emphasizing the importance of inner work, intuition, and aligning business with personal values. Kaitlyn spent most of her life coloring inside the lines, tip toeing around other people's feelings, and achieving what looked like success. She was the quintessential superwoman, juggling corporate demands while trying to be the perfect mother. It took a layoff in 2020 for Kaitlyn to hit the reset button and embark on a journey of self-discovery. One that allowed her to rediscover who she is and what she desires. Now, armed with over 15 years of marketing experience and a deep commitment to mindfulness, Kaitlyn is here to help you build a business and life on your terms. Kaitlyn's coaching goes beyond strategies and tactics – it's about understanding your shadows, cultivating self-compassion, and building the unshakeable confidence needed for transformative change. Kaitlyn shares her journey from corporate marketing to entrepreneurship, highlighting the necessity of mindfulness and flexible strategies. Kaitlyn also offers practical tips for creating effective marketing plans and getting in to a creative headspace when you feel stuck, with limited time as a busy mama, making it a must-listen for mompreneurs. Follow Kaitlyn on Instagram: www.instagram.com/flourishwithkaitlyn [https://www.instagram.com/flourishwithkaitlyn] Check out Kaitlyn's Website 'Root and Flourish': www.root-and-flourish.com [https://www.root-and-flourish.com] Read Kaitlyn's Substack 'Exhale For Business Owners': https://substack.com/@flourishwithkaitlyn [https://substack.com/@flourishwithkaitlyn] Free 4-day mini course on Meeting Your Purpose: https://tr.ee/ZOLZ8PglBD [https://tr.ee/ZOLZ8PglBD] Free Instagram audit tool: https://tr.ee/arKJ0qBUfZ [https://tr.ee/arKJ0qBUfZ] 00:00 Introduction: Balancing Motherhood and Entrepreneurship 00:23 Coaching Services for Mompreneurs 01:24 Guest Introduction: Kaitlyn David 02:08 Kaitlyn's Journey: From Corporate to Entrepreneurship 05:02 Challenges of Motherhood and Business 06:46 Trusting Intuition in Parenting and Business 10:34 Starting a Business as a Mom 19:40 Finding Alignment and Purpose 25:42 Exploring the Be-Do-Receive Framework 26:43 Launching a Business with Confidence 27:15 Evaluating Your Business Commitment 28:06 Introducing Root and Flourish 29:23 Aligned Marketing Strategies 31:37 Managing Energy and Creativity 41:16 Optimizing Content for Conversion 45:20 Final Tips for Busy Moms 47:21 Staying Present in Business and Family 48:43 Connect with Kaitlyn and Community Check out the Mama In Biz Website: https://www.mamainbiz.co/ [https://www.mamainbiz.co/] Follow Mama In Biz on Instagram: https://www.instagram.com/mamainbiz/ [https://www.instagram.com/mamainbiz/] RSVP for the next FREE Mama In Biz Virtual Social Hour on December 10th at 2:00pm EST:
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