004 — Founders, You Only Need to Be an Expert in Your Own Product!

006 — Why You Need to Write Great Nurture Emails in PLG Strategy

Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to make them actually helpful instead of just automated noise. If your product’s great but conversions are stalling, this is what you need to hear.

005 — Why Don’t B2B Marketers Talk About Joy?

Most B2B SaaS brands talk about saving time or money — but what about delivering joy? In this episode, we look at why joy is often left out of SaaS messaging, and how showing the emotional value of your product can set you apart. From helping users feel capable to clearing frustrating blockers, we talk about the real impact of making work feel a little better.

004 — Founders, You Only Need to Be an Expert in Your Own Product!

Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.

003 — Is AI Ruining Words?

In this episode, we talk about how AI is changing the way we use language in marketing and why so much content is starting to sound the same. We cover how AI tools pick up and amplify vague, overused words, why that’s a problem for B2B brands, and why keeping your writing clear, human, and deliberate matters more than ever.

002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy

In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think about the value you bring to the table. If you’re a SaaS company looking to grow inside someone else’s ecosystem, this episode lays out a clear and realistic way to do that.