077: Rebranding RN Esthetics: Behind the Scenes with the Alpha Team

077: Rebranding RN Esthetics: Behind the Scenes with the Alpha Team

Thirty interviews in two days became the foundation for RN Esthetics' new website. Kevin shares the behind-the-scenes process of building a digital experience around the people who define the brand: 23 providers and seven longtime patients. Rather than relying on generic treatment messaging, the site uses real stories, genuine provider-patient relationships, and the team's own language to communicate what makes RN Esthetics different. The discussion covers why the patient remains the hero even within a provider-forward brand, how RN Esthetics' coastal New England identity shaped the visual direction, and where AI-assisted illustration supported the creative process without replacing the human story. It also explores the challenge of balancing animation, video, functionality, and page speed while creating a platform that both patients and providers can feel connected to and proud of. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] https://www.rnesthetics.com/ [https://www.rnesthetics.com/] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

076: Why Provider-Centric Marketing Is Worth the Complexity

Provider-centric marketing can be one of the strongest ways for a med spa to create trust before a patient ever walks through the door. Kevin, Mitch, and Andrea break down why provider-focused ads often outperform service-based campaigns, but also why they create new challenges around creative quality, ad performance, team dynamics, provider retention, and operational follow-through. They talk through the difference between marketing the business, the service, and the provider, plus how accountability workflows, landing pages, organic content, patient stories, and strong reporting can support the full journey. The conversation also gets into what happens when some provider ads perform better than others and why the answer is not always as simple as turning ads off. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/C1V8grSsW54 [https://youtu.be/C1V8grSsW54] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

075: Behind the Scenes: Partner 016, Preva Marketing Shoot

Kevin and Julia go behind the scenes of Alpha's newest partner, Preva Aesthetics, and unpack the energy, branding, and creative direction behind the launch. From Denver to Encinitas, the conversation explores how Preva blends wellness culture, preventative aesthetics, mindset, and community into something that feels completely unique in the med spa space. Kevin shares stories from the shoot, the inspiration behind the visuals and music, and how the team's personality shaped the final brand film. The episode also dives into Michelle's vision for creating a healthier and more intentional aesthetic experience while building a team culture rooted in positivity, confidence, and connection. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] https://prevaaesthetics.com/ [https://prevaaesthetics.com/] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

074: How to Turn More Leads Into Booked Patients

Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it. Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your phone conversion rate, your missed call rate, your no-show rate, and what each one is actually costing you. A 50% cancellation rate is not just an ops problem. At $10,000 in ad spend, that is $5,000 gone. And the fix is rarely a big overhaul. Sometimes it is a missed call text back. Sometimes it is a provider walking a patient to the front desk. Sometimes it is one personalized text that drops a 60% no-show rate down to 20%. Marketing and operations are not separate teams. They are running the same race, and this conversation gets into exactly what happens when they actually work that way. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/lCI-PdANM_I [https://youtu.be/lCI-PdANM_I] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

073: Behind the Scenes: Partner 010, Cami Rebrand

A rebrand is easy to judge when you only see the final result. What you don't see is everything that got cut along the way. Kevin, Lauren, and Julia go behind the scenes of the rebrand of Cami Aesthetics. The name stayed, but almost everything else moved. That decision alone sets up the core tension. How far do you push a brand before it loses recognition, and how much do you hold onto before it feels outdated. They break down how creative direction evolves in real time, why early concepts are often wrong, and what happens when you move away from the standard clean aesthetic most clinics default to. The conversation also connects branding decisions back to patient behavior and what people are actually looking for. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] https://camiaesthetics.com/ [https://camiaesthetics.com/] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]