MerchantSpring Marketplace Masters

Agency Best Practice | The Advertising Arbitrage Amazon Agencies Can’t Afford to Ignore

⚠️ Amazon Ads Getting Too Expensive? There’s a Cheaper, Smarter Play In this Marketplace Masters episode, Ryan Garrow [https://www.linkedin.com/in/ryangarrow/] (Logical Position) exposes a powerful—but often ignored—growth lever: using Google Ads to drive traffic to Amazon. From real-world arbitrage math to conversion rate tricks, brand store strategies, and attribution hacks, Ryan reveals how smart agencies are beating Amazon at its own game—and why this might be the most overlooked margin unlock in 2025.

Agency Best Practice | Agency Pricing Strategies for 2026: What to Charge and How to Scale Profitably

💸 Amazon Agency Pricing Is Broken—Here’s How to Fix It In this Marketplace Masters live session, Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] sits down with Scott Ohsman [https://www.linkedin.com/in/scott-ohsman-861196a6/] (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services? From retainers and rev share to setup fees, ad spend markups, and scope creep survival—Scott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and why flat fees (with guardrails) might be the future of profitable agency models. If you're tired of chasing unpredictable revenue—or losing money in month one—this one’s for you.

Agency Best Practice | TikTok Shop Mastery: Lessons for Amazon Sellers & Agencies

📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025 TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski [https://www.linkedin.com/in/kristen-kurowski-0b36a83b/] (Emplicit) joins Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop. Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scales—without abandoning your Amazon core. If your agency isn’t offering TikTok Shop services yet, you’re already behind.

Agency Best Practice | Detecting & Removing Negative Reviews: What Every Account Manager Must Know

🚫💬 Unfair Amazon Reviews Are Hurting Your Clients—Here’s How to Remove Them (Legally) In this episode, Shane Barker [https://www.linkedin.com/in/shanebarker/], owner of TraceFuse [https://www.linkedin.com/company/tracefuse/], joins Paul Sonneveld to break down how agencies can spot and remove non-compliant Amazon reviews—without breaking TOS. Learn exactly what Amazon will remove, how to build a winning case, and why AI is your secret weapon for keeping listings clean. If your clients are losing sales from competitor attacks, pricing mentions, or profanity-laced reviews—this is your blueprint for taking action fast.

Amazon Vendor | The Demand Edge: Smarter Forecasting for 2025 and Beyond

📉📦 Struggling with PO Volatility and Inventory Chaos? You’re not alone—and it’s costing you. In this Marketplace Masters episode, Nathan Grimm [https://www.linkedin.com/in/nathangrimm/] (Founder, Mercantile Commerce) joins Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] to break down what’s actually working in Amazon vendor forecasting and demand planning. From sell-through-first forecasting and depth of cover signals to how vendors should adjust for promo events, new SKUs, and even Amazon’s erratic PO behaviour—this is the blueprint for future-proofing your inventory ops in 2025 and beyond. If your team still builds demand plans off POs… this one’s mandatory.