MerchantSpring Marketplace Masters

In this episode of Marketplace Masters, host Paul [https://www.linkedin.com/in/paulsonneveld/]welcomes back Jimmy Barber [https://www.linkedin.com/in/jjbarber/], Strategy Director at the Bluebird Group, to explore the powerful insights found within Amazon Brand Analytics.  The discussion focuses on how to leverage key tools such as the Search Query Performance (SQP) report and the Catalogue Search Performance (CSP) report to develop actionable strategies that enhance campaign performance and retail strategies.  Jimmy shares practical tips, insights, and real-world examples to help brands, agencies, and vendors understand and make the most of these valuable analytics.  Whether you're new to brand analytics or looking to deepen your knowledge, this episode is packed with essential information for maximising your Amazon presence.

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] is joined by Andrew Matjaszek [https://www.linkedin.com/in/andrew-matjaszek-31504ba/] and Hallane Hill [https://www.linkedin.com/in/hallane-hill-2442367/], co-founders of Running Point Recruitment [https://www.linkedin.com/company/running-point-recruitment/], to explore the realities of hiring in the e-commerce sector.  Andrew shares his extensive marketplace expertise, having led strategy and growth across Amazon's global platforms, while Hallane discusses her 15 years of experience in scaling brands and creative leadership in e-commerce. Together, they provide insights into how agencies and brands can effectively hire top talent to drive growth in digital marketplaces.  Tune in to learn valuable strategies and tips for navigating the hiring landscape in the ever-evolving world of e-commerce.

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] dives into the intricacies of Amazon Vendor Direct Fulfillment, a powerful strategy for e-commerce leaders. Joined by industry experts Steven Glass [https://www.linkedin.com/in/stevenrglass/] and Dan Nowak [https://www.linkedin.com/in/dan-nowak-7013943/] of The Resource Group | Midwest [https://www.linkedin.com/company/the-resource-group-midwest/], the conversation explores how to effectively implement direct fulfillment to drive operational efficiency, reduce inventory risk, and enhance profitability.  With over 30 years of experience, Stephen shares insights on profitable fulfillment strategies, while Dan discusses content optimisation and managing vendor accounts. Together, they shed light on the common pitfalls vendors face and provide actionable advice for success in the competitive marketplace.  Tune in to discover how to leverage direct fulfillment to transform your e-commerce operations.

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] introduces listeners to the new Amazon Marketing Cloud (AMC) Insights module from Merchantspring.  The episode features a live walkthrough designed to help users quickly get started with AMC, showcasing its most powerful features and exciting roadmap highlights. Paul demonstrates how to connect and create an AMC instance, navigate the insights module, generate and schedule reports, and build custom reports using AI and natural language processing. The session concludes with a Q&A segment, addressing frequently asked questions from the audience.  Tune in to learn how to maximise your use of AMC Insights!

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] welcomes Sam Hill [https://www.linkedin.com/in/sam-hill-ecomcfo/], founder and CEO of Ecom CFO [https://www.linkedin.com/company/ecom-cfo/], to discuss the crucial role of profit and loss statements in the e-commerce industry.  Sam shares insights from his newly released Q1 2025 P&L benchmarking report, providing a detailed look at the financial landscape for various e-commerce operators, including Amazon sellers and DTC brands. The conversation emphasises the importance of understanding P&L for achieving long-term growth and profitability. Tune in for valuable insights and expert analysis on financial strategies for e-commerce success!