Motivational Mondays

Strategic Partnerships

5 min · 15. juni 2026
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Hosts Jen Osburn and Kristin Simler discuss how small businesses can leverage strategic partnerships to grow. Joining forces with other companies is a free way to double your exposure and reach entirely new sets of potential customers. To build successful collaborations, they recommend: * Think Creatively: Partner with businesses outside your immediate industry, such as a food business teaming up with a bookstore, to tap into different audiences. * Network Locally: Attend local chamber of commerce networking events to build relationships and find complementary business owners. * Align Values: Ensure you share core values with potential partners, as collaborating with someone you don't align with or like will lead to an unhappy partnership.

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