My Amazon Guy

How We Built a Pet Product Brand on Amazon From Scratch | Cologio's Story

Send us a text [https://www.buzzsprout.com/twilio/text_messages/915508/open_sms] Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon. Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that’s truly unique. Learn about their experience navigating Amazon’s complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business. What You’ll Learn: - How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon - The importance of investing in what you know and solving real customer pain points - The challenges of navigating Amazon’s platform and how to overcome them - Why building a brand with a strong identity can set you apart in a crowded marketplace - The power of leveraging content and brand awareness to drive growth If you’re looking to start or grow your own Amazon brand, or if you’re facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business. Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu #AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Cologio's Beginnings 01:10 - How Jason and Heather Got Started with Amazon 02:40 - The Transition to Private Label Products 04:10 - Overcoming the Challenges of Selling on Amazon 06:50 - The Pain Points in the Pet Industry 08:15 - The Importance of Execution and Action 10:30 - Favorite Aspects of Building a Brand 12:20 - The Creative Process Behind Cologio 14:00 - The Road to Building a Successful Pet Brand 16:10 - The Future of Cologio and Upcoming Products ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show [https://www.paypal.com/paypalme/myamazonguy]

How to Structure Your Amazon Ads for Maximum Efficiency

Send us a text [https://www.buzzsprout.com/twilio/text_messages/915508/open_sms] Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results. A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I’ll guide you step by step on how to structure your ads for long-term success. What You’ll Learn: - How to structure your Amazon ad account for better organization and clarity - Why Amazon portfolios are key for efficient ad management - The best practices for creating and naming campaigns and ad groups - How to optimize your targeting strategy to avoid wasting ad spend - How bulk file operations can make optimizations quicker and easier If you’re struggling with messy Amazon ads, or if your campaigns aren’t performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro! Ready to take control of your Amazon ads? Let’s chat and optimize your strategy for success: https://bit.ly/4jMZtxu #AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Introduction: Common Issues with Amazon Ads 00:14 - Why Proper Ad Account Structure Matters 00:34 - Understanding Amazon Portfolios and Their Importance 01:13 - Organizing Ads by Business Line and Product Categories 02:01 - Filtering by Portfolio and Optimizing for Specific Products 03:13 - The One Ad Group per Campaign Strategy 03:47 - Naming Campaigns Clearly for Better Management 04:08 - Managing Targets within Ad Groups 05:02 - How Amazon's Algorithm Affects Your Ad Performance 06:05 - How to Fine-Tune and Optimize Targets Over Time 07:09 - Using Bulk Files for Easier Optimization 08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show [https://www.paypal.com/paypalme/myamazonguy]

How to Reduce ACOS Without Killing Your Best Keywords

Send us a text [https://www.buzzsprout.com/twilio/text_messages/915508/open_sms] Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure. We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process. Topics Covered: ✔️ Amazon PPC for beginners ✔️ How to reduce ACOS on Amazon ✔️ Amazon PPC campaign optimization ✔️ Auto vs broad vs phrase vs exact for product launches ✔️ How to remove counterfeit sellers from your listing ✔️ Amazon FBA launch strategy #AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuy Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu. ------------------------------------------------------------------------------------------------------------ Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS: 00:00 - Should You Stop a Bleeding PPC Campaign? 00:21 - How to Handle Good Keywords in Bad Campaigns 00:52 - Why You Shouldn't Move Performing Keywords 01:23 - How Amazon Algorithm Tracks Keyword History 02:14 - Ranking Strategies for New Amazon Products 02:42 - Counterfeit Sellers Taking the Buy Box 03:36 - How to Report Knockoff Products to Amazon 04:14 - What If They’re Just Selling Cheap, Not Fake? ------------------------------------------------------------------------------------------------------------ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show [https://www.paypal.com/paypalme/myamazonguy]

Amazon Rufus Price History Is WRONG! Here’s How It Hurts Your Conversions

Send us a text [https://www.buzzsprout.com/twilio/text_messages/915508/open_sms] Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and misrepresenting Prime Exclusive Discounts. This misinformation can hurt your conversions, especially during high-traffic events like Black Friday and Cyber Monday. What You’ll Learn - Why Amazon Rufus price history is inaccurate - How Rufus differs from Keepa’s price tracking - How incorrect price history reduces conversion rates - Why dynamic pricing may backfire under the new system - What sellers should do to protect pricing perception If you rely on deal perception, strikethrough pricing, or coupons, Rufus could distort how your discounts appear to shoppers. This video breaks it all down with real client examples. #AmazonSeller #AmazonFBA #AmazonNews #AmazonUpdates #amazonpricing  Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu. ------------------------------------------------------------------------------------------------------------ Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show [https://www.paypal.com/paypalme/myamazonguy]

Are You Under-Advertising on Amazon? Here's What You’re Missing

Send us a text [https://www.buzzsprout.com/twilio/text_messages/915508/open_sms] Are your Amazon sales stuck despite good performance, especially when relying on limited advertising?  This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your amazon ads. Discover effective strategies including expanding your keyword targeting and increasing ad investment to learn how to improve my sales and drive significant business growth. #AmazonGrowth #TACoS #AmazonAdvertising #EcommerceSales #AmazonMarketing ------------------------------------------------------------------------------------------------------------ Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu. Want free resources? Dowload our Free Amazon guides here: Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 Amazon SEO Toolkit: https://bit.ly/457zjSl Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show [https://www.paypal.com/paypalme/myamazonguy]