Driving Sustainable Behavior Change through Purpose-Led Branding with Jose Gorbea of HP

Mastering Carbon Markets & Purpose-Driven Storytelling: Secrets from Geof Rochester of GRC Advising

In this episode of Net Hero: the Carbon Impact Podcast, host Ric Porteus sits down with Geof Rochester, Founder of GRC Advising. Together they discuss the challenges and opportunities businesses face in adopting sustainability initiatives, the power of purpose-led impact campaigns, and disclosure and transparency in carbon offsetting.

Driving Sustainable Behavior Change through Purpose-Led Branding with Jose Gorbea of HP

In this episode of Net Hero: the Carbon Impact Podcast, host Ric Porteus sits down with Jose Gorbea, the Global Head of Brands and Sustainability Innovation at HP. Together they discuss purpose-led branding, regenerative marketing, and the importance of thinking transversely in a brand's value chain.

Navigating Climate Claims Disclosure with Dr William Beer of Tunley Environmental

In this episode of Net Hero: the Carbon Impact Podcast, host Ric Porteus sits down with Dr William Beer, the CEO of Tunley Environmental [https://www.tunley-environmental.com/].  Join them as they discuss:  * How businesses can communicate their carbon impact in a safe and compliant way * Tackling scope three emissions * Navigating the challenges of carbon calculations * The role of AI in addressing sustainability * Greenwashing * The need for accurate data Dr William Beer, CEO of Tunley Environmental, aims to empower sustainable solutions and accelerate sustainability globally. Tunley Environmental is comprised of a team of PhD-qualified scientists who provide comprehensive net zero assessments, offer carbon training, and guide businesses towards implementing effective solutions that drive significant carbon reductions.  Net Hero, the Carbon Impact Podcast is brought to you by One Tribe. You can find out more about us here [https://onetribe.com/]. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here [https://www.fame.so/follow-rate-review].

Net Hero - The Carbon Impact Podcast Episode 0

In recent years, the urgency to address climate change has become increasingly apparent. As the impacts of global warming become more evident, governments, organizations, and individuals around the world are seeking ways to mitigate the effects and work towards a sustainable future. One concept that has gained significant attention is "net zero". But what does it really mean? And how can we achieve it? In this episode of Net Hero, the Carbon Impact Podcast, host Ric Porteus lays out the format and content of the conversations he’ll be having in the following weeks and months. Ric explains the podcast covers a range of topics, including exciting technology marketing initiatives, consumer engagement, and carbon impact disclosure. The aim is to showcase positive news stories and provide practical insights and strategies to help listeners fast-track their journey to net zero. Here are some key takeaways: This podcast explores how founders of purpose-driven brands are navigating the complex world of achieving net zero and carbon reduction goals. The podcast highlights positive stories and insights to help businesses effectively engage with sustainability efforts. The podcast is designed for founders, ESG directors, sustainability agencies, marketers, and CMOs who face confusing and conflicting information regarding net zero initiatives and carbon impact regulations. The podcast features discussions with a diverse range of guests, including world-leading scientists, marketing teams, and project originators who share their success stories and best practices in carbon reduction, helping listeners learn and accelerate their net-zero strategies. Resources: OneTribe.com To learn more about net zero, hit that Follow button to get notified when new episodes are released. Don’t forget to share with someone you think could use a listen.