56. Creative Marketing Strategies for the New Medical Practice with Cammy Lawlor

59. Establishing Value and Building Trust with Summer Morris

Summer Morris is a Certified Public Accountant and Quickbooks online expert with her own accounting firm in Northern California. Summer described the process she works through when she meets with clients who have all of their financial reports but don’t understand what those numbers mean. She shared the most common questions asked as well as the relationship between the Profit and Loss statement and the Balance Sheet, including specific examples of reconciling credit card and loan accounts in QuickBooks. Summer noted how she helps clients understand their financial statements through one-to-one sessions, called Clarity Sessions. Paid consultations like this can help any business self-select clients, establish value, and build trust without requiring a full commitment. In Summer’s business, her Clarity Sessions provide personalized insights for her clients whether they’re dealing with bookkeeper transitions, seeking financial literacy guidance, or needing help interpreting their QuickBooks data. Summer noted that while some clients use YouTube for financial education, the unstructured nature of online content makes it less effective than personalized guidance tailored to specific business needs and experiences. Contact Site: https://summermorriscpa.com/   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

58. Time Management Strategies for New Business Owners with Janine Avila

Janine Avila is an experienced Business & Life Coach and Motivational Speaker. With expertise in both corporate executive roles and home-based business management, she specializes in helping small business owners and entrepreneurs excel in their businesses. Focusing on time management strategies, Janine discussed the importance of making time rather than finding it, emphasizing the need to protect and prioritize one's time. She shared her philosophy of scheduling important activities to ensure goals are met, while maintaining flexibility when necessary. The conversation covered practical tips for prioritizing income-producing activities and avoiding distractions from social media and email notifications. She discussed how to protect valuable time by saying no to non-essential activities, using color-coded calendars, and maintaining boundaries with others' requests. Janine also shared her planning approach, which involves looking at a 3-week cycle by examining the previous week for follow-ups, the current week for tasks, and the next week for preparation. Discussing the importance of preparation and time management in meetings and projects, Janine introduced the concept of "green room" preparation time before meetings. She also emphasized the importance of respecting others' time and explained her system of categorizing appointments as "pencil," "ink," or "Sharpie" people based on reliability. Contact Site: https://www.janineavila.com [https://www.janineavila.com] Email: janine@janineavila.com [coaching@janineavila.com] Phone: (214) 984-0040   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

57. Replacing the Hustle with Systems and Processes with Mike DeJong

Mike DeJong is a multi-business owner, keynote speaker, and author of "Grow Smart: Your Path to Freedom - Mastering the Transformation from Operator to Owner." He shared his journey from corporate America to franchise ownership, highlighting the challenges of transitioning from being an operator to a business owner. He emphasized the importance of building systems and processes rather than just hustling to grow a business smartly. Mike also discussed the concept of the "operator trap" and the need for business owners to shift their mindset to overcome this challenge. The conversation touched on how new business owners can navigate the transition from their expertise in one area to managing multiple aspects of running a business. Mike discussed three archetypal business leadership roles: GSD (Get Stuff Done) people, Architects who focus on processes and policies, and Hunters who excel at marketing and sales. He explained how recognizing one's primary leadership style can help business owners fill gaps in their operations and delegate tasks more effectively. Mike emphasized the importance of understanding and leveraging different leadership strengths rather than trying to do everything oneself. The discussion also touched on: *  the importance of financial discipline and understanding cash flow *  strategies for hiring and compensating employees *  The use of performance-based bonuses and equity stakes rather than high upfront salaries *  creating systems for business operations, particularly for tasks that require more than three steps or are repeated frequently   Site: www.mikedejong.com [http://www.mikedejong.com] Email: Mike@mikedejong.com   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

56. Creative Marketing Strategies for the New Medical Practice with Cammy Lawlor

Cammy Lawlor is a Speech-language Pathologist and owner of Idaho Speech & Swallow Services, discussed her journey of starting a private practice dedicated to providing patient-centered speech, voice and swallowing therapy. Cammy shared her career journey, explaining that she initially studied communication and worked in sales and marketing. Inspired by a family member's stroke recovery, she pursued a degree in speech-language pathology and later decided to start her own practice during COVID-19. She detailed her initial marketing strategies, including visiting doctor's offices with bagels and coffee to introduce her services, offering free voice classes at community centers, and leveraging personal connections to build referrals. Cammy explained how she grew her practice over five and a half years to include five therapists, and discussed her current focus on mentoring staff while balancing business growth and patient care. She discussed her approach to client outreach, explaining how she used a simple Google Doc system for follow-ups and offered informal meet-and-greets with refreshments to make potential clients more receptive. She described securing a consistent opportunity teaching voice classes at a YMCA's Parkinson's program through a connection, which later led to speaking engagements and additional clients. Cammy explained that her most successful outreach strategy involved getting referrals from doctors through mutual patients, which made cold outreach more effective than direct solicitation.   Site: https://www.idahospeechswallowservices.com/ Email: cammy@idspeechswallow.com    Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

55. PR That Works with Steve Turner

Steve Turner is a public relations expert and co-owner of Solomon Turner PR and author of the book, PR That Works. He discussed the fundamentals of public relations for small businesses, emphasizing that the foundational approach is similar regardless of company size. He outlined a five-step process: defining objectives, identifying the target audience, creating key messaging, determining the delivery system, and measuring results. Regarding the differences between marketing and public relations, Steve explained that marketing focuses on producing materials to directly support sales and generate revenue while PR builds long-term trust and credibility through content like articles, interviews, and community engagement. He emphasized that PR helps establish a company's reputation and builds positive brand perception among customers and stakeholders, distinguishing it from immediate sales-focused marketing tactics. Steve also discussed his book, PR That Works, which contains 28 strategies, 14 case studies, and interviews with top PR professionals. He explained that the book is designed for small business owners, new PR professionals, and anyone looking to understand public relations better. Site: https://solomonturner.com/ Site: www.getprthatworks.com [http://www.getprthatworks.com] Email: sturner@solomonturner.com [sturner@solomonturner.com] Phone: (314) 205-0800 Book link: PR That Works [https://www.amazon.com/PR-THAT-WORKS-STRATEGIES-CAMPAIGNS-ebook/dp/B0FXHM86S5/ref=sr_1_1?crid=L25U2BMT0PMX&dib=eyJ2IjoiMSJ9.pLxGSWd5w26S_xHMWUVt3XfrrKWmY6sz8nKZdblSbwyrKK2_Zxh1v0OxZV-v4uyTd1x_WV8PIJPqfcmbQjIsePhkrYA-yGro4N_r5tJTZ2iMGyA5m6vqnXsfRJ8sBSkObI_TsxgbCF2_tKnoMXN66loAtP73x3INr3sIdm2pYulF9uojDPJSlYEbnEkKwMLRe0SEacS4z4D6UsV2OFo0zYXOTtUarHb-4wJhIhbT6bw.9JINSW_mNuW8X0qsGNIO71ow67W6nJB5_P1m5GxVBpM&dib_tag=se&keywords=pr+that+works&qid=1775793724&s=books&sprefix=pr+that+works%2Cstripbooks%2C195&sr=1-1]   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]