428: How to Use Brain Science to Hook Readers from the Very First Sentence

439: How to Optimize Your Content for AI Search

On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook [https://amzn.to/4fvmg1F]. You can check out their work at https://properpropaganda.net [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFZBWDVxMVR6UDRVUVJUWnVsOGtTR2s1SzRqZ3xBQ3Jtc0tuZkc5THZTYzNCV0NzVW5sc2tHWG1SZDFsVFFnVV85em5Hai1qZm1LT1J5QndXWElSZnR0STlYX29XekM0TFVxdnNPbTEzOHVjelc4QXV4a0tLSWJwZVpvNk5qWDFmWHdETXlHVWdpSk1aYlhSaFRQUQ&q=https%3A%2F%2Fproperpropaganda.net%2F&v=VxL7yEUpnTc]. The post 439: How to Optimize Your Content for AI Search [http://persuasionbythepint.com/439-how-to-optimize-your-content-for-ai-search/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention

On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer [https://iterable.com/blog/2026-customer-engagement-the-rise-of-the-apex-consumer/] – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible” [https://www.adsoftheworld.com/campaigns/expedition-impossible-3b269c5e-9e9f-4249-8c74-8d1353d40f97]– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results.  The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention [http://persuasionbythepint.com/438-trolling-flat-earthers-interactive-billboards-the-battle-for-your-attention/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D.

https://www.youtube.com/@persuasionbythepint https://www.youtube.com/@persuasionbythepintOn this episode, Barna Donovan, Ph.D. [https://www.saintpeters.edu/academics/faculty/members/barna-donovan/] joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs. He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious [https://amzn.to/44rl0WV], in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies. https://www.youtube.com/@persuasionbythepint The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. [http://persuasionbythepint.com/437-disclosure-day-ufos-psyops-and-persuasion-interview-with-barna-donovan-ph-d/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

436: Truth, Story, and Influence: The Persuasive Power of Documentaries

On this episode, Dr. John Mayer [https://drjohnmayer.com/] joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers [https://podcandypodcast.com/]. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films. Check out their true crime podcast at https://podcandypodcast.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVZUXzIyV0ExT2dFT2xmVkhKNmdta183OW1MZ3xBQ3Jtc0trbzZwSnpaV1lUMmZsMjY1YUQ0UGlsMjlGRWRUZzh6RUthWEZNb0pyRnM0YXVvakNFUnd1MjJ3a0oxVFpxUXNJWTRSNjVtdG95WVVyRFl5Mjk0ZWxLZWRlQW9qU0hjLUFqeW9POVZiVWJ0amMxVE13NA&q=https%3A%2F%2Fpodcandypodcast.com%2F&v=73yqisflRVA]. The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries [http://persuasionbythepint.com/436-truth-story-and-influence-the-persuasive-power-of-documentaries/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

435: The Persuasive Power of Analog Marketing

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals.  The post 435: The Persuasive Power of Analog Marketing [http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].