Persuasion by the Pint

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates. The post 392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster [http://persuasionbythepint.com/392-simple-words-you-can-use-to-influence-and-persuade-interview-with-len-foster/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying [https://amzn.to/3EmsNfl]. [https://persuasionbythepint.com/wp-content/uploads/2025/04/71bEbHAa7PL._SL1500_-683x1024.jpg]https://amzn.to/42I2MjU Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs. The post 391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying [http://persuasionbythepint.com/391-the-secret-methods-used-by-government-intelligence-agencies-to-detect-lying/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”. The post 390: What Are the Hidden Risks of Assumptions in Marketing? [http://persuasionbythepint.com/390-what-are-the-hidden-risks-of-assumptions-in-marketing/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more. The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences [http://persuasionbythepint.com/389-uncovering-the-real-drivers-of-choice-biases-heuristics-and-social-influences/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand [https://www.clientsondemand.com/]. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast. The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand [http://persuasionbythepint.com/388-interview-with-russ-ruffino-founder-ceo-of-clients-on-demand/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].