Persuasion by the Pint

AI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbExSNV9pclFPMVc3LUl1UnQyVmI0bUYtX2YyQXxBQ3Jtc0trZnhuQklwRlNjUGYtU1FwMVJQZlBYel96dVJqUVFHNHF3MHVKakpDVzlxM0Vzb2xEYlkxTzFtLXJFdjFiS2hzclc4cVpRM3RkZ1ZFaXAxMHN5TWxTZjltaWVPYVI5SVQ2dU5QaUxGbE9aWklxczhkRQ&q=https%3A%2F%2Fwww.scottmckelvey.com%2F&v=FfTn4v7KUVE]. The post 398: AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization [http://persuasionbythepint.com/398-ai-seo-how-artificial-intelligence-is-transforming-search-engine-optimization/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin [https://goodwinhypnosis.com], a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest.  Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP. He is author of the book Break the Chains of Smoking: How to Escape the Mental and Emotional Prison That Keeps You Addicted [https://amzn.to/43Ww0fP]. You can learn more about Todd, and even take his survey to see if hypnosis can work for you at https://goodwinhypnosis.com/survey [https://goodwinhypnosis.com/survey] The post 397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained Hypnotist [http://persuasionbythepint.com/397-is-ai-becoming-more-persuasive-than-humans-we-discuss-with-a-trained-hypnotist/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion [https://tomwalker.com/persuasion]. The post 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion [http://persuasionbythepint.com/396-the-15-most-powerful-cognitive-shortcuts-in-persuasion/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

On this episode, we’ll be discussing the book The Puppet Masters Bible [http://On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion.] by Tom Walker. [https://persuasionbythepint.com/wp-content/uploads/2025/05/Hardcover-PuppetMastersBible2.jpg]https://tomwalker.com/persuasion Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion [https://tomwalker.com/persuasion]. The post 395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion [http://persuasionbythepint.com/395-puppet-master-persuasion-we-discuss-a-field-guide-to-everyday-persuasion/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I. The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent [http://persuasionbythepint.com/394-we-talk-marketing-with-dave-dutton-and-build-an-app-with-an-ai-agent/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].