PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Premium Members, click here to access this interview in the premium area [https://photobizx.com/pbx678-Premium-Marcin-Rafalowicz] Marcin Rafalowicz of Pro Image Academy [https://proimageacademy.com/ai] has been shooting for 17 years, mainly as a side gig. Although when that side business has taken you to New York Fashion Week, destination weddings, local television, The Guardian, Cosmo and plenty of unexpected places, it’s fair to say it became much more than a weekend hobby. Now, at 50, Marcin is shifting more of his focus to helping photographers improve the business side of their work. His work centres around branding, automation and custom AI — three areas he believes can help photographers market themselves more clearly, work more efficiently and avoid years of trial and error. In this interview, Marcin shares what he learned over 17 years in photography, why it took him nine years to properly dial in his own business, and how photographers can build a custom ChatGPT trained on their voice, brand, clients, pricing and services. The aim isn’t to create more generic AI content. It’s to build a tool that actually understands your photography business and sounds more like you. Here's some more of what we covered in the interview: * Why Marcin believes most photographers are barely scratching the surface of AI. * How to train ChatGPT on your voice, tone, language and personality. * Why your business information matters just as much as your writing style. * How custom GPTs produce more relevant content than generic ChatGPT prompts. * Why poor input leads to bland, predictable marketing. * How to build separate custom GPTs for content, pricing, marketing and other business tasks. * How AI can generate buyer personas, content ideas, social posts and video scripts. * Why refining your custom GPT over time makes the output more accurate. * How voice-powered AI and website chatbots could change client enquiries. * Why photographers who experiment with AI now will be better prepared for what comes next. Marcin Rafalowicz Photography Podcast [https://photobizx.com/wp-content/uploads/2026/07/Marcin-Rafalowicz-Photography-Podcast_1.jpg] WHAT’S ON OFFER FOR PREMIUM MEMBERS If you’re on the fence about becoming a premium member, join with the $1 trial today [https://photobizx.com/try] and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. > What I try to do with my clients now is set prices that should repel them — and they still don’t budge. They keep booking. – Marcin Rafalowicz You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find friendlier, more motivated, caring, and sharing photographers online. Seriously, that's not all. > The more you use AI, the friendlier it becomes. The difficult part is simply getting started and stepping outside your comfort zone. – Marcin Rafalowicz In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, hold you accountable, and help you build friendships with other pro photographers who share your goals—to build a more successful photography business. Marcin Rafalowicz Photography Podcast [https://photobizx.com/wp-content/uploads/2026/07/Marcin-Rafalowicz-Photography-Podcast_3.jpg] WHAT IS YOUR BIG TAKEAWAY? Following this interview, I’d love to know if you're taking anything from what Marcin shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on today's episode. > The photographers who adapt, experiment and stay open to new ideas will be in a much stronger position than those who keep doing things the same old way. – Marcin Rafalowicz If you have any questions I missed, a specific question you’d like to ask Marcin, or a way to thank her for coming on the show, feel free to add them in the comments area below. > First, ChatGPT needs to understand how you sound. Then it needs to understand what your business is about. When you combine those two things, you open a completely different door. – Marcin Rafalowicz Marcin Rafalowicz Photography Podcast [https://photobizx.com/wp-content/uploads/2026/07/Marcin-Rafalowicz-Photography-Podcast_5.jpg] ITUNES REVIEWS AND SHOUT-OUTS I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. > A custom ChatGPT doesn’t just know what you sound like. It understands your services, pricing, values, ideal clients and the people you don’t want to work with. – Marcin Rafalowicz If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes [https://photobizx.com/itunes] or https://photobizx.com/google [https://photobizx.com/google]. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast [https://itunes.apple.com/au/podcast/photography-xperiment-podcast/id1116983755]. Email me your keywords or phrases and where you'd like me to link them. > AI won’t necessarily eliminate photography jobs. It will create a shift, where some opportunities disappear and entirely new ones grow somewhere else. – Marcin Rafalowicz Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Marcin Rafalowicz Photography Podcast [https://photobizx.com/wp-content/uploads/2026/07/Marcin-Rafalowicz-Photography-Podcast_2.jpg] LINKS TO PEOPLE, PLACES AND THINGS MENTIONED IN THIS EPISODE: Pro Image Academy [https://proimageacademy.com/ai] Marcin Rafalowicz on YouTube [https://www.youtube.com/@proimageacademy] Marcin Rafalowicz on Facebook [https://www.facebook.com/palmcityclickfirm/] Marcin Rafalowicz on Instagram [https://www.instagram.com/imageproacademy/] > The problem with generic ChatGPT is that it creates the same posts for everybody. There’s no context, no personality and no real connection to the business. – Marcin Rafalowicz Marcin Rafalowicz Photography Podcast [https://photobizx.com/wp-content/uploads/2026/07/Marcin-Rafalowicz-Photography-Podcast_8.jpg] THANK YOU! Huge thanks to Marcin for sharing so much in this interview. What really stood out was how much better ChatGPT can become when you train it properly — not just on how you write, but on your business, your clients, your pricing and the work you want to be known for. Instead of getting the same generic content as every other photographer, you can build a custom GPT that actually understands your brand and starts to sound like you. I’d love to know what stood out for you. > Once you see a tool speaking in your voice, using your ideas and understanding your business, it becomes difficult not to see more ways you could use it. – Marcin Rafalowicz That’s it for me this week; I hope everything is going well for you in life and business! Thanks for listening—speak soon, Andrew Marcin Rafalowicz Photography Podcast [https://photobizx.com/wp-content/uploads/2026/07/Marcin-Rafalowicz-Photography-Podcast_7.jpg] The post 678: Marcin Rafalowicz – How to Build a Custom ChatGPT for Your Photography Business [https://photobizx.com/marcin-rafalowicz-how-to-build-a-custom-chatgpt-for-your-photography-business] appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business [https://photobizx.com].
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