Three Ways to Deal with Uncertainty and Risk in Buying Decisions

The Nobility of Service

One of the world's top experts on customer loyalty and innovation shares his unique take on the nobility of service and shares stories of leaders who embody that ideal.

How to Become Rejection Proof

Fear of rejection is a major obstacle to persuasive communication, but you can overcome it with this approach drawn from my own experience and a remarkable book: Rejection Proof, by Jia Jiang.

A Conversation with John Spence

For my very first podcast with a guest, I am honored to have a conversation with one of the top leadership speakers in the business, John Spence.

Just Ask

Although many of us are reluctant to directly ask for what we want, research and experience both show that those who are very clear about what they want are much more likely to get it.

Three Ways to Deal with Uncertainty and Risk in Buying Decisions

Every time a buyer makes a decision, they are taking a risk. Astute salespeople know how to use the psychology of risk to increase their own chances of making a sale.