Pub Marketing Unplugged: Stories, Strategies & Smart Tools

Implementing Change in Pubs: A Landlord’s Step-by-Step Guide

19 min · 12. sep. 2025
Forsidebilde av episoden Implementing Change in Pubs: A Landlord’s Step-by-Step Guide

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Great ideas don’t make pubs thrive — great implementation does. In this episode, we break down the exact steps every landlord can follow to make changes stick. You’ll learn: * Why SMART objectives are the backbone of pub improvements. * How the RACI model stops “everyone’s responsible” chaos. * The role of staff training and cheat sheets in reducing fear. * Why piloting changes beats “big bang” rollouts. * How to celebrate quick wins and embed lasting improvements. * Real case studies of pubs that nailed change (and those that flopped). 👉 Full written guide: smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Automate your pub marketing: smartpubtools.net [http://smartpubtools.net]

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Alle episoder

17 Episoder

Forsidebilde av episoden Beyond the Boost: Facebook & Instagram Ads Done Right for Pubs

Beyond the Boost: Facebook & Instagram Ads Done Right for Pubs

Most landlords waste money hitting “boost” on a blurry pint photo and hoping punters show up. The result? 3 likes — usually from your mum, your bar manager, and one random bloke. This episode is your Beyond the Boost playbook: how to stop wasting budget and start running Facebook & Instagram ads that actually sell pints, seats, and roasts. We’ll cover: 🍻 Why boosting is dead in 2025. 📍 How to target locals within 2 miles — not the whole city. ⚽ Templates that fill quiz nights, match days, and roast slots. 📊 Real ROI case studies (£75 → £1,200+ sales). 🎯 How to track bookings, not likes. If you’ve ever sworn ads don’t work for pubs — this will change your mind. 👉 Full Pub Ads Playbook → smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Ad templates on tap → smartpubtools.net [http://smartpubtools.net]

13. sep. 202521 min
Forsidebilde av episoden Overcoming Resistance to Change in Pubs: Turning Fear into Buy-In

Overcoming Resistance to Change in Pubs: Turning Fear into Buy-In

Why do pub staff resist change — and how do you get them on board? Most pushback isn’t laziness. It’s fear, uncertainty, or poor communication. In this episode, we’ll explore: * The 5 biggest barriers to change in pubs (fear of incompetence, loss of control, ripple effects, bad timing, poor comms). * The psychology of resistance (loss aversion, social proof, change fatigue). * Frameworks like Kotter, ADKAR, and Lewin for turning resistance into support. * Real pub case studies: fails and wins. * A landlord toolkit for spotting resistance early and flipping it into buy-in. 👉 Full written guide: smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Automate your pub marketing: smartpubtools.net [http://smartpubtools.net]

11. sep. 202517 min